Sales Management Report: Argos Sales Management Analysis

This report provides a comprehensive analysis of sales management, covering fundamental principles, strategies, and practical applications. It defines sales management, outlines key principles such as equality and sales planning, and explores the scope of sales management within the context of Argos. The report examines the tasks and roles of sales personnel, analyzes the stages of the customer buying behavior process, and highlights the differences between B2C and B2B sales processes. It also discusses the impact of new technologies on the sales management environment, including the use of Skype and social media, and explores the benefits of different sales structure, such as geographic and product-based structures. The report emphasizes the importance of developing sales strategies that yield the highest profitability and incorporating account management within the sales structure. Overall, the report provides a detailed overview of sales management practices and strategies, offering valuable insights for businesses seeking to improve their sales performance. The report is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.