This report delves into the core principles of sales management, emphasizing their application within a real-world context using Argos Ltd as a case study. It explores key concepts such as sales planning, reporting, and various selling methods. The report highlights the significance of consistency, delegation, equality, and conviction as fundamental principles for effective sales management. Furthermore, it examines the development and implementation of sales strategies, including fast-track delivery, promotional codes, and the Argos card, to enhance profitability and customer engagement. The analysis covers both online and offline sales processes, emphasizing the role of digital marketing and promotional activities in driving sales growth. The report concludes with a comprehensive overview of the sales management process and its impact on achieving sales targets.
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