Sales Proposal for Britannia 50-50: Targeting Real Canadian Superstore

This sales proposal outlines a strategic approach for Britannia 50-50, a sweet and salty biscuit, targeting the Real Canadian Superstore. It emphasizes Britannia's brand credibility and market share, highlighting the unique selling proposition of the product. The report includes a FAB (Features, Advantages, Benefits) analysis, focusing on the snack's appeal and potential for market expansion. The marketing plan incorporates both push and pull strategies, including sales promotions and personal selling, alongside a competitive pricing strategy. The business proposition centers on fulfilling customer needs and aligning with Britannia's goals to increase market share in Canada. The proposal also references various sources to support its claims, offering a well-rounded marketing strategy for the product.

Title: Sales Proposal – Britannia 50-50
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A Unique Treat for ALL
The product Britannia 50-50 is not just any biscuit
but it is a complete snack. This product will attract
more customers as it offers a sweet and salty
experience that none other biscuit offers in the price
category it is being offered.

Company’s Profile
Britannia is a powerful organization that has been in action since 1892.
The organization has developed a market share all over the world in
the last 127 years and have built a credible image in the customer's
view. The organization has a market share of 38% all over the world.
The organization deals in a wide range of products that include
biscuits, bread, dairy, and many more (Britannia Biscuits, 2018).

The organization’s approach of “Eat Healthy, Think Better”, has
been the main factor that has helped the organization in
attaining humongous goodwill. The organization brought the
concept of staying fit when all the other companies offered
high calories biscuits. This became the unique selling point of
the organization.

The organization Britannia has a huge market share. The Real
Canadian Superstore will automatically shift the customers of
Britannia into their organization, which will be beneficial for
both the organization. This is the biggest benefit that the
organization will achieve as it will acquire many customers
from the market share of 24%, which Britannia holds in
Canada.

FAB Statement Contd.
The organization will be catering to the needs of the people
who like different snacks, which are light and crisp. Britannia
50-50 is a product that can be listed as both a biscuit and a
snack. The organization will attract the customers due to this
special trait of the biscuit (Mitra, 2018).

The organization will also attain an opportunity to build better
terms with Britannia and it will get the chance to explore the
diverse product options that the organization offers. This will
help Real Canadian Superstore, as they can increase the
diversification of products in their stores.

Marketing Plan
The strongest asset of Britannia 50-50 is the taste of the
biscuit. It is a healthy and tasty snack which can be eaten at
any time of the day. This should be the main focus of the
organization while marketing the product to the Real
Canadian Superstore. This will create an automatic pull by
the product (Berry, 2018).

Marketing Plan Contd.
The Britannia should also inform the Real Canadian Superstore
about its various different products like Britannia Good Day,
Britannia Cakes, Britannia Breads, Britannia Dairy products,
and many others. This will provide the organization Real
Canadian Superstore with an opportunity to add more products
in their store along with Britannia 50-50. This is the push
strategy.

The other marketing approaches that can be utilized is sales promotion.
The organization Real Canadian Store is one of the top supermarkets in
Canada. Thus, Britannia should provide them with some short term initial
discounts to transform them into loyal customers of Britannia. Along with
this, Britannia should also utilize the personal selling tools as this will help
in strengthening the relationship with the Real Canadian Superstore.

Pricing Strategy
The price strategy that Britannia should offer is competitive
pricing. It is crucial as there are some many organizations that
have a bigger market share, thus the pricing strategy for the
sales proposal should be according to the different competitors
(Bhasin, 2018).

Business Proposition
The final business proposition that will be developed for the
Real Canadian Superstore should have the main focus on
fulfilling the needs of the customer that are aligned with the
marketing and organizational objectives of Britannia.
Britannia wants to increase its market share in Canada, thus
it is crucial that they successfully make the Real Canadian
Superstore their customer.