Sales Reduction Analysis: A Case Study of Chasska Restaurant

This report investigates the reasons behind the sales reduction at Chasska Urban Indian Restaurant, focusing on the Yangebup branch. The analysis identifies key issues such as location disadvantages, a less-desired customer base, and the absence of online delivery services. The research aims to address these obstacles through effective advertising and the introduction of new services to boost sales. The literature review explores existing research on hotel and restaurant management, emphasizing the importance of factors like service quality, customer desires, and publicity. Research questions focus on identifying the causes of the sales decrease, the necessary management methodologies to improve the restaurant's stature, and the marketing approaches needed to advertise the restaurant's existence. The research design considers customer behavior, food quality, pricing, and advertising effectiveness. Quantitative research methods, including questionnaires and interviews with customers, are employed to gather data. Ethical considerations include maintaining food quality, reasonable pricing, and avoiding biased data collection. The report references relevant academic sources to support its analysis and recommendations.

Sales reduction causes of
Chasska urban Indian Resturant
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Industry Partner
• Chasska Urban India Restaurant is a Indian foods provider restaurant have
three brunches in carousal shopping center, Cocburn shopping mall and
yangebup. Recently in Yangebup branch some problems are occurring as
reduction of sales. The other two branches are situated in the food court of
famous malls so they are not facing the similar issue. As a manager in Yangebub
branch, the reason behind the problems needs to identified in order to continue
the business in Yangebub.
• Recently, there is fifteen employees are available for services. There are six
main chef and other employees as waiters, accountant including manager.
• As a manger, the duty is to mange all the operational activates. Recently, the
reason behind the reduction of sell is needs to identified.

Current problems
• Location: The main problem for reduction in the sales is the Location of this
branch. Other branches are located in shopping malls where many people visits
at regular basis. Number one problem is the lack of familiarity of this restaurant
location.
• Less desired customer: The restaurant mainly provides Asian foods. Most of
the Australian does not consume this type of food regularly. Though there is
large population of Asian, the areas are small and separated. This customers are
not likely familiar with restaurant services.
• Online delivery: The online delivery is unavailable from this certain branch
which is affecting the sales.

Research Aim
The main aim is to prevent the reducing of sales. For
increasing the sales there are certain aspects to focus which
will bring the sales up.
• This previous obstacles can be cured by proper advertising and
offer some effective new services.

Literature review
This part will discuss about the issues and identify the potential
causes of such a problem based on existing scholarly research.
In general, a "hotel" is defined as a public establishment offering
visitors against payment two basic services i.e. accommodation
and catering (Carev 2014). However, during the last few years
great changes have taken place in the scope of hotel industry.
• The main issue is the reduction of the sales in this specific
branch.
• There are several causes regarding the issue as location, lack of
desires customer and publicity.

Literature review
• Modern hotels provide a number of services to
the visitors. The services vary according to the
aim, location, type, size and grade of the
hotel(Ye et al. 2017).
• This factors needs to be analyzed in order to
gain more customers.

Literature review
• There are certain characteristics to maintain suitable business as
followed (Leonidou et al. 2013)-
• Intangibility: Warmth is imperceptible but hotel industry in
noticeable customer can taste, tad, and feel the food and services..
• Variability- The value of service differs to excessive scope.
• Inseparability: Facility is devoted form the supplier.
• Perishability: If the occupied capability of the facilities is not used
the facilities becomes unpreserved.

Research question
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• Question 1: What are the reasons of the
decrease in sales lately in Chasska Urban Indian
restaurant?
• Question 2: What are the management
methodologies that are needed to gain the
stature of the restaurant?
• Question 3: What are the marketing
approaches that must be applied in order to
advertize the existence of the restaurant?

Research Design
• The research design regulates the fact that
employees of Chasska Urban Indian restaurant
are not behaving in a decent way with the
customers that approach the hotel. The
management must task into consideration the
fact that the customers are ensured with proper
quality of food at a reasonable pricing. Proper
advertising of the hotel must be made in order to
increase the popularity of the Chasska Urban
Indian restaurant.

Research Methodologies
• The research methodology that has been used for the
betterment of the performance of Chasska Urban Indian
restaurant is the Quantitative process. The process that is
used as the documents that matters are the view of the
audience who will visit the Chasska Urban Indian
restaurant. This helps Chasska Urban Indian restaurant t
understand the problems that the hotel is facing in order
to catalyze the growth of the hotel.

Research procedure
• The data will be gained from the general customers that
have been visiting the hotel but have switched their
choice. The data will be gained from the data base of the
restaurant. The customers will be contacted via phone
calls and messaging them personally. The data will be
collected from 50 people. Probability sampling method
will b used as the it helps in getting a proper gesture of
the mass and predict the result. Random sampling
technique will be used as there is a chance of taking into
consideration the approximation of the data.

Research tool
• Questionnaire and Interviewing are used as a tool
for the research methodology. The data that are
collected in the course of the research
methodology are relevant to answer the research
questions of the project. The data collected from
the survey are not biased in nature and the
important data are collected in the procedure. To
increase the liability of the answers the
restaurant will provide extensive offers for
providing the honest reviews.