Comprehensive Sales Management Strategies for Argos Holborn Store

This report provides a detailed analysis of sales management strategies for Argos, specifically focusing on the Holborn store. It covers key principles and techniques for successful selling, including building and managing customer relationships. The report discusses effective sales pitch strategies, the benefits and differences between cold, warm, and hot calling, and how entrepreneurial personality traits impact sales motivation. It suggests improvements for Argos, such as engaging in extensive market research. The report concludes by emphasizing the importance of sales management in the retail sector and its impact on cost-effective operations and customer satisfaction. The report includes references to academic sources supporting its findings.

Sales management

Table of Content
Introduction
How to properly sell and pitch Argos products in the Holborn store
Key principles and techniques for successful selling
How to conduct a successful sales pitch to customers in Argos store
Discuss the benefits and differences of cold, warm and hot calling
Suggestions to Argos CEO
Two new suggestion
Conclusion
References

INTRODUCTION
Sales are termed as a procedure in which a transaction is made between two parties in
which a purchaser purchases article, service and asset in return of money or any other
consideration. Sales management on the other hand is a process in which development
of sales, execution of techniques, coordination among sales operations are done.

How to properly sell and pitch Argos products in the Holborn store
 Maintain Quality enhancement: By maintaining quality and enhancing them on continuous
manner proves to be effective for Argos to sell their products at Holborn store, as it effectively
attract consumer attention towards organisational offerings in well defined manner.
 Understanding Market requirement: It is the most important responsibility of organisation
management as well as employees in order to understand requirements, needs and demands of
consumers in order to serve them as per according to their preferences.

Key principles and techniques for successful selling and how they contribute to
building and managing customer relationships
 Selling is about relationships: This has been identified according to the principal that in
order to sell products and services to customer’s management is required to develop
formative relationship with them in order to build their trust towards company products and
services. With the help of this principle Argos can effectively able to create a positive image
among public and can retain them for long period of time.

In order to effectively conduct successful
sales pitch to consumers Argos
management by evaluating consumer
needs can effectively able to convince
them in a well effective manner. In
addition with this by analysing
consumer’s economical condition also
aid company to offer their products
accordingly.
How to conduct a successful sales pitch to customers in Argos store

Discuss the benefits and differences of cold, warm and hot calling
 Cold Calling: With the application of this aspect, organisation can develop direct form of
connection with their consumers and can further allow management to understanding consumer
needs, preference and requirement. It effectively helps sales individual to offer their product to
consumers accordingly.
 Warm and hot Calling: In this method sales individuals of entity have already develop
connection with consumers that further aid to save their time and energy. It is mainly an
informal calling that aid organisation to serve their customers with best and retain them for
long period of time.

How aspects of the entrepreneurial personality reflect entrepreneurial
motivation and mind-set
Market more with innovation: Innovation proves to be an essential element for an
organisation that allows them to advertise and promote their products and services
among consumers in an attractive and effective manner. In context with Argos with the
help of innovative measures entity can undertake their promotion process through
digital marketing, billboards, social media that further benefit entity to gain attraction
of large number of customers.

Discuss two new suggestion on how Argos can improve customer
relationships
 It is suggested to Argos to engage in the
process of extensive market research
with different strategies in tools in order
to fulfil consumer’s expectation and
satisfy with unique product offering. It
will help in respective entity to maximize
their growth aspect along with consumer
satisfaction.

CONCLUSION
As per the above mentioned report it has been concluded that sales
management is an essential aspect for an organisation specially for those
who are engaging in retail sector, as it allow entity to effectively manage
their selling activities and further take their functions in cost effective
manner by satisfied customers in best effective manner.

References
Homburg, C., Schäfer, H. and Schneider, J., 2012. Sales excellence: systematic sales
management. Springer Science & Business Media.
Johnson, J. S., 2015. Broadening the application of mixed methods in sales research.
Journal of Personal Selling & Sales Management. 35(4). pp.334-345.
Johnson, J. S., 2015. Qualitative sales research: An exposition of grounded theory.
Journal of Personal Selling & Sales Management. 35(3). pp.262-273.
Laudon, K. C. and Laudon, J. P., 2016. Management information system. Pearson
Education India.