Sales Management Analysis: Argos Sales Structures and Strategies

This report provides a comprehensive analysis of sales management practices at Argos, a UK-based retailer. It explores various sales structures, including geographical, vertical, and product-based approaches, evaluating their benefits and organizational implementation. The report examines how Argos utilizes these structures to manage its sales teams across its extensive network of stores and online platforms. Furthermore, the report delves into the concept of 'selling through' and direct sales models, highlighting Argos' role as a direct seller. It assesses the advantages of retail stores, such as inventory options, customer rapport, and reduced shipping complications. The report also discusses Argos' customer service strategies, including in-store kiosks and online tools, and emphasizes the importance of adapting sales operations to current business trends for growth. Overall, the analysis provides insights into how Argos manages its sales, serves its customers, and adapts to the evolving retail landscape.