Marketing Report: Salesforce Cloud Sales and Value Proposition

This marketing report provides an overview of Salesforce Cloud Sales, highlighting its value proposition, company story, problem-solving approach, and call to action. Salesforce, an innovative cloud computing organization specializing in CRM products, offers a customer success platform to manage interactions with prospects and customers. The company emphasizes improved sales results, flexibility, and automation of business processes, supported by powerful APIs. Salesforce's Service Cloud specializes in customer service applications, delivering personalized support through various channels like personalized chat. The report concludes with a call to action, promoting free trials and mailing list sign-ups for potential customers. Desklib provides this and many similar solved assignments.

MARKETING
S T U D E N T N A M E -
P R O D U C T N A M E - S A L E S F O R C E S A L E S
C L O U D

OVERVIEW OF SALESFORCE
• It is one of the innovative cloud computing organizations which specializes in the different
CRM related products (Salesforce.com, 2019)
• It helps in offering the customers with complete customer success platform which helps in
managing the interactions with the various prospects and customers which assists them in
driving customer success along with the growth
• It was founded in the year 1999 wherein it was being pioneered in moving the CRM software
from the traditional desktop facility to the revolutionary along with modern cloud technology

VALUE PROPOSITION
• It is helpful in providing the customers with proper customer relationship management
software and the core benefits which will be offered to them is improved sales result
• It assists in improving the overall flexibility with inclusion of the different features and services
which will be applicable for the growth of the business (O'donnell et al., 2016)

COMPANY STORY OF
SALESFORCE
• The main aspect which is being followed by the company is that it provides proper automation of the
business processes and extend powerful APIs for the added type of security
• It is the company which allows the developers and admins in creating websites along with applications
with Apex which will integrate into the application of the Salesforce.com
• The products of Salesforce.com runs entirely into cloud and it is the most appropriate aspects which helps
the company in succeeding
• The respective company incentivize the team through boast worthy perks and not chaining the individuals
to their desk as well

PROBLEM AND SOLUTION
• With the help of the Salesforce Service cloud, it helps in specializing as the customer service
application.
• Furthermore, it helps in development and delivering more personalized support through various
channels which will solve the problems of communication among the company and the customers
• For instance- Salesforce Company includes the personalized chat wherein they can engage the
customers in real-time both online and in-app via Snaps-ins and it is delivering support and
contributing towards the overall customer experience

PROOF
With the help of the Salesforce Service
Cloud, it can be identified that many of the
customers are happy with the services
provided by the company and it is helpful in
solving their queries in live system which is
being managed by Salesforce company

CALL TO ACTION
• There are different options available to the customers of Salesforce.com. There is an option of
free-trail and signing up the mailing list of the company which will be beneficial for the
overall growth of the company
• Salesforce.com Company has introduced free trails for the new customers and there are other
options such as buying on rental basis for the different companies who are loyal customers of
the company

REFERENCES
O'donnell, C., Pitre, A., Schnitt, M., Sit, E., Hennekey, T., Ball, M., ... & Neuwirth, M.
(2016). U.S. Patent Application No. 14/854,591.
Salesforce.com (2019) Salesforce.com: The Customer Success Platform (online) Retrieved from
https://www.salesforce.com/ [Accessed on 11 Mar 2019]

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