Salesforce Application Report for Business Development Analysis

This report provides an analysis of Salesforce applications and their impact on business development. It begins by introducing Salesforce as a cloud-based software company specializing in customer relationship management (CRM). The report then outlines various Salesforce services, including Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Platform Cloud, Einstein Cloud, Collaboration Cloud, Integration Cloud, Commerce Cloud, and industry-specific products. Each application's function is briefly described, highlighting their roles in enhancing CRM within an organization. The report further discusses the benefits of utilizing Salesforce, such as improved information management, effective communication, service automation, and data analysis. The conclusion emphasizes the significant improvements Salesforce brings to CRM services. The report includes a bibliography with citations for further reading.

Running head: Enterprise System Application
ENTERPRISE SYSTEM APPLICATION
Name of the Student
Name of the University
Author Note:

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Salesforce
The mentioned company is a cloud-based software company situated in San
Francisco. One of the significant services offered by this company is to incorporate effective
customer relationship management into the business structure of the client company.
Services offered by Salesforce:
Followed by the aspects to enhance the customer relationship, Salesforce offers a
wide range of application in order to address the desire success of a client business structure.
Those applications are listed below:
Salesforce Sales Cloud- service offers to drive the service of an organization by creating a
service account as well as by finding the customers. Followed by the above services it
effectively manages the contacts as well as the opportunities of the organization.
Salesforce Service Cloud- stands to offer customized services in order to support the CRM
of an organization.
Salesforce Marketing Cloud- build a marketing platform in order to invoke the marketing
of client organization.
Salesforce Community Cloud- offers to effectively collaborate the customer contacts as
well as the employs and partners in order to enhance the CRM services.
Salesforce Platform Cloud- offers PaaS service platform for the betterment of the
organizational services.
Salesforce Einstein Cloud- offers to effectively analyze the customer demands and
resources.

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Salesforce Collaboration Cloud- offers to collaborate the enterprise with the cloud based
platform.
Salesforce Integration Cloud- offers to connect SaaS with the enterprise platform.
Salesforce Commerce Cloud- offers ecommerce platform.
Salesforce industry Product- offers specific products and services related to the industrial
need.
Benefits of the Utilization of Salesforce:
According to the studies several benefits has been accounted due to the utilization of
Salesforce in the business platforms, which includes the enhanced information management,
effective communication procedure which holds a direct impact in the CRM of the
organization. Along with that the incorporation of the service automation as well as the data
analysis procedure it has significantly improved the CRM services of an organization.

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Bibliography:
Symons, Matthew John. "Customer relationship management (crm) systems." U.S. Patent
Application No. 14/192,692.
Taylor, Jacob, et al. "Customer relationship management system and method." U.S. Patent
No. 8,972,876. 3 Mar. 2015.