PRN101A: Analyzing Media Coverage of the Sydney Salmonella Outbreak

This report analyzes five media stories covering a Salmonella outbreak in Sydney, examining their tone, angle, and content in relation to agenda-setting and framing concepts. It discusses the various mass media platforms investigated and their target audiences. Each media story is assessed for its angle, pitch, framing, key messages, and whether the story is positive, negative, or neutral. The report identifies potential agendas of the outlets, highlights differences and similarities in reporting, and infers the media platform's target audience through the framing of the issue. The analysis covers stories from The Guardian, ABC News, RNZ News, Outbreak News Today, and News.com, focusing on outbreaks linked to alfalfa products, eggs, and rockmelons. The report also includes PowerPoint slides summarizing the findings for a presentation.