Detailed Business Plan: Trend Setter Salon Executive Summary

The business plan for Trend Setter Salon details the full-service beauty salon's operations, focusing on customer satisfaction through quality services and a pleasant environment. It includes a company overview highlighting the salon's services, vision, mission, and objectives, aiming to become a market leader. The plan outlines the products and services offered, such as hair, nail, and skincare treatments, along with a situational analysis incorporating SWOT, PESTLE, and Porter's Five Forces analyses. It also covers the marketing mix, including product, price, and STP (Segmentation, Targeting, Positioning) strategies, along with a budget. The plan emphasizes the salon's commitment to providing high-quality services, adapting to market trends, and achieving financial goals. The plan also covers the marketing mix, including product, price, and STP (Segmentation, Targeting, Positioning) strategies, along with a budget.

Business plan

Executive summary.
 The trend setter salon is the full services of beauty salon which
have proper level of dedication in more way of proceeding the
customer at highest satisfactions by rendering the quality of
services with excellent products. The company is also paying
major attentions over enjoyably environments which is having
acceptableness price and value relationship. The organization is
also trying to maintain friendly, fair and creative way of work
environment which have major respectability of diversified ideas
and hard work.
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TABLES OF CONTENTS
 Executive summary.
 Company overview
 Product and services
 Situational analysis
 SWOT
 PESTLE
 PORTERS FIVE FORCES Analysis
 Marketing mix analysis
 BUDGET
 REFERENCES


Company overview
 The company trend setter has been identifies s the sale
trader which is providing the beautician serveries in UK with
havering the experience of the more than 10 years in the
particularistic field. The company is proving the large ranges
of hair dressing service along with cosmetic ones which have
inclusion of sunbathing services.
 There is revealing existing committee towards the eduction
towards the latest hair care and beauty techniques as the
convenient location. The salon will have the proper
commencement of the operation well as the existing wide
range of series and product rearrested to beauty.
 The company is ensuring to have proprioceptive of the
quality hair series with uses of top lining beauty product.

 Vision
 The visions of the Venus beauty also is to become the market
leaders in beauty industry by providing best services to potential
customer.
 Mission
 The company is commuted in order to have providing the best
level of services as well as values to the rime and money of
customer.
 The company also wants to the supply of services as per the
needs and requirement of clients in term of physicals self-
satisfaction and mental relaxation.
 Objectives
 To increases the customer base by 20% in every quarter.
 To become the market leader by providing best services to
potential customer.
 To offer customer wide ranges of services in one setting along
with extended business hours.
 To increase the profit by 10% in east quarter.

Product and services
 The company salon is causality realizing over the customer
services which have inclusion in the complicate services
packages over single roof. The series are such as the hair-
dressing, body cosmetics, nail styling and extensions and sunbed
are meeting our customers high standard expectations.
 The main services considering:
 Hair: cuts, relaxes, perms, colours, shampoo, conditioning,
curling, reconstructing, weaving, waving.
 Nails: manicures, pedicures, polish, sculptured nails.
 Skin Care: European facials, body waxing, massage, peelings,
facial masks

Situational analysis
 SWOT
 The process of SWOT analyses enable to have the development of clear
understanding in detailed way of working of nay business aspects . This helps in
providing any level of improvisation along with identification of opportunities
which are believable in market to overcome the threat.
 Strength.
 The proper identification of strength of beauty salon can be easy to look s the
client. The easy salon have the development of abundant client which is making
the sign more successful.
 The existing level of client list will helps in the having strong level of analysis.
 The salon will have the well level of development in terms of trained teams along
with existing high traffic location which is considered to be cored strengthen of
trend setter.
 Weakness.
 Weaknesses can be reflected in the hair salon's register receipts which is not
always. There are lacs of proper stylist along with training as poor customer
satisfaction which can have the issues in hindering the salon income. The trends'
setter have the issue in lack of internet marketing experiences along with paper
appointments booking.
 The company have the impersonalization flexibility in working staff working hours.

PESTLE
 Political factors.
 In order to open up salon there is consideration to major level of codes
which are enforces to have ensures to safe environment. There is
basically the needs of cosmetology licences which is required to have
effective operation's of business.
 Development of product safety is properly being discussed in the
cosmetic segment of the beauty industry since these products are
designed for skin-to-skin contact.
 The Board of Barbering and Cosmetology requires salons to have specific
rules are hot and cold running water, size of salon space, disposal drains,
etc
 Economic factors
 The price consciousness is important aspects which have necessity such
as eating a having roof on head. There is increase level of cost in terms of
cosmetic as on other hand the personal income is not increasing.
 The government is having the decreasing rates towards the business
loans along with rise in abnormal infatuation rate.

 Technological factors
 There is more implementation of technology upon
the increase in social trends. The terms of hair and
fashion are due to major upliftment of technology
which is making salon with latest equipped
technology.
 The salon is also making the facility of taking
appointment on just fingers to various major
wastage of time in long queues if customer. This
also in proving better feasibility making customer to
gave saving money along with time.
 Environmental factors
 The beauty salon are stronger to use the organic
product into the necks . The company have the
along becoming co friendly which can make level of
stress on the environment. But there’s still a
growing issue with heavy plastic usage within the
cosmetic and skin care segments.

PORTERS FIVE FORCES Analysis
 Potential New Entrants is considered to be higher a firm have the level requirement of the capital and no entry and exit
barriers are present into market. The beauty salon are stronger to use the organic product into the necks. The company have
the along becoming co friendly which can make level of stress on the environment.
 Rivalry among current competitors at current level if considered to be higher as this industry is considered to be
fragmented one into small and medium form. This considering a low market shareware as the customer have the wide variety
of the options to take a switch over. This is considered as the opportunity of prices and gaining maximalism level of
customer stupefaction.
 The bargaining power of suppliers have low level of negotiating power. The suppliers gave the plain initials tools for
procurers along with critical level of psychodiagnostic with existing level of modern technologies. The next reason is due to
large level of production which is leading gamer sectors which have actually lowered the rate and the increase in bargaining
power of buyer.

 Bargaining power of buyers is considered to
be high as the customer have the various
choice over selectional of spas. The customer
have major influence over firm in the beauty
industry. The company soundly offer the
competitive prices to the customer in order to
gains the competitive advantage among the
industry.
 Threat of substitute is consistently have low
level of potentials. This wellness industry
have major compromising of the facial and
body treatments when customer has the
power to mediocre the alternative facial
products such as cream and mask. Customers
can easily perform facial treatments on
themselves at home with such substitutes.

Marketing mix analysis
 Product strategy
 There should be increased in the quality of services along with flexibility in the
new services. The salon will follow the new trends along worth advanced fashion
technologies and culture courses in increase the satisfaction of customer.
 The salon will use the organic product to have the proper level of developmental
in nanotechnology at nearest way.
 Price strategy
 This has the objectives to have survival and increasing the level of profit and
competitive edge into market. The along will have the impersonalization of
competitive pricing strategy along with price adjustment one.
 The method will be used such as the values proceeding and going rate prices.

STP
 Segmentation
 Demographic segmentation- females by age of 15-60 years
 Special university packages for students.
 Incomes — more than 50 sterling pounds per months.
 Targeting
 The next step where proper valuation's of target segment is one by offering the
evaluation's of attractive in differentness rector.
 Positioning is considered to be designating of the distinction and valued place
to have effective metatarsi of customers.
 Distribute leaflets to public by mentioning their new packages with prices &
attractive discounts.
 Distribute leaflets to campus students to make them aware about special
packages at lower prices

BUDGET