Marketing Project: Macadamia Hair Masque Sales Presentation Analysis

This assignment presents a sales presentation for Macadamia hair masque, aimed at salon owners. The presentation outlines the product's benefits, including its ability to provide shine and address hair whitening, and emphasizes its cost-effectiveness. The seller addresses common objections from a potential buyer, such as existing relationships with competitors, and concerns about promotional offers. The seller counters these objections by highlighting the product's unique advantages, offering free gifts, a trial period, and discounts. The assignment includes a structured dialogue, showcasing sales techniques, and a list of references used in the development of the sales pitch. The goal is to persuade the salon owner to try and eventually purchase the product, showcasing value and addressing concerns effectively. The references support the methods used in the sales presentation.

Running head: MARKETING
Marketing

2MARKETING
Seller- Hello. I would like to sell Macadamia hair masque, which is one of the finest products of
my company. All the customers will be able to get a high-quality product at a low cost. As a
result of this, your saloon will be able to make a good profit.
Buyer-How do we believe that his product will be good for our customers and what are the
newly added advantages that you offer through this product? (Objection 1)
Seller- Madam, I can assure you that this product will surely give you some new advantages that
you have not got previously. This product will be able to give shine and also check the hair from
whitening. This is kind of a multipurpose product that can fight all hair issues.
Buyer- I agree but at the same time, I would like to add that, we have been taking products from
Mr. David, the manufacturer of the hair natural's Pvt. Ltd. I have a very old connection with him
and I am much satisfied with his products. I have also got positive reviews from all my
customers' whim I have treated or suggested with this product. So, why should I buy your
product that gives almost a similar kind of advantages? (Objection 2)
Seller- Madam, I understand that you have a very old connection with your old client and it is
really very tough for you to accept any kinds of change all of a sudden. I am not asking you to
bring any sudden change in your daily routine. All I ask is to give this product a try.
I will also show you the total value that you will get from this package I am not only
offering you with the product but at the same time, I am also offering some free gifts and some
exciting offers along with this product. Consumers who will be purchasing the maximum number
of products will get the maximum amount of advantage. We offer some free gifts along with this
product

3MARKETING
Buyer- I understand that this will be a lucrative offer for our saloon business. However, we have
also tried this technique before and. We have tried to satisfy our customers by providing them
with some special gift offers on a seasonal or any festive offer. However, I have seen that there is
not much difference in the sale record. Some customers like these additional offers and some
don't. (Objection 3)
Seller- Madam, I want to thank you for rendering your time from such a tough schedule. I would
also like to inform you that this is the premium and finest product that we have launched. This
product has been torture tested in our laboratories. This has been subjected to PH test so that it
can suit with the skin types of all the customers and does not cause any problems.
I would like to inform that of you sig this contract with us today, we will offer you a one-
month free trial offer, where you can allow your customers to use this product free of cost. Only
on being satisfied, we will offer you the next set of products that too at a 50percent discount. At
the same time, I am sorry to say that this offer is valid only for today. We cannot provide this
offer later.

4MARKETING
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