BM621 Enterprise: Pearl Beautique Salon & Spa Business Growth Plan

This document presents a comprehensive business plan for Pearl Beautique Salon & Spa, outlining its vision, mission, and values. It details the products and services offered, including Gerovital and Bruno Vassari products, facial treatments, body massages, and nail services. The marketing strategy focuses on accessible locations, mobile services, and affordable prices, while the promotional strategy includes advertising, loyalty cards, and discounts. The plan includes a market analysis, identifying the target market and key competitors, along with financial projections for the first three years, covering start-up costs, profit and loss accounts, and cash flow projections. It concludes by identifying critical success factors and key performance indicators for monitoring the business's progress. This business plan is available for students to review, along with other solved assignments and resources, on Desklib.

Business Plan

VISION, MISSION, VALUES
Vision:
PEARL BEAUTIQUE‘s vision is to become the leader for the salons and
spa from North West London, by bringing to the clients a new and different
feature about beauty salons, by creating strong relationships between customers
and beauty therapists for a better understanding of their needs and wants in order
to tailor individual services for each one of them.
Mission:
Venture’s mission is to inspire every client in achieving their personal
needs through providing our best practices. However, owners believe that the
beauty is in everyone and we are here to enhance it out for you.
Values:
Saloon values for all three major component of its business which
consist of customers, employees and suppliers.

Business Description
There are several products and serveries that are offered by the company which consist of:
 Gerovital products
 Bruno Vassari Products
 Facial treatments
 Body massages
 Exfoliating body polish
 Body wraps with thermal heat
 Electro body sculpting
 Body waxing
 Nail and feet treatments

Marketing and Promotional Strategy
Marketing strategy
 Offering accessible location near bus underground station with better parking
facilities.
 Providing mobile services to those customer who are unable to visit salon.
 Developing suitable and reliable relationship with customers by understanding
their needs and wants.
 Offering services at affordable prices to attract large number of audience.
 Providing training and development session to the employees about regularly
updating beauty products and technology.

Contd..
Promotional Strategy:
There are two components of this strategy that owners of Pearl Beautique
Salon and Spa are focusing on so as to create awareness about the products and
services offered by the cited firm.
Advertising: Promotions
Online Launch party
Business cards Discounts
Loyalty cards Offers
Flyers Packages
Student accommodation Weekdays offers
Local Newspaper Weekends offers

Identification of Skills Required
Role Total cost £/
week Duties and Work
experience
Skills or qualification
Salon
Owner/Manager/
reception/ senior
beauty
therapist/nail
technician
£ 300/ week for 7
days working, fix
wages
Manage the entire business by taking
care of the stock, training of the staff,
promotions and performance of the staff
as well as the finances of the business by
keeping under control the costs.
Performing beauty treatments and
answering to the calls and emails from
customers.
HND Diploma in Business Management
and currently study for Bachelor of
Honour Degree in Business Management
AAT Level 2 Certificate in Accountancy
NVQ Level 2 in Customer Service
ITEC Diploma in Beauty Level 2&3
Driving license
Senior beauty
therapist/ reception
£370 for 5 days
per week plus
bonuses
Assisting manager for the daily basis
activities and also performing beauty
treatments.
NVQ Level 2 &3 in Beauty
NVQ Level 2 in Customer Service
Driving license
Junior beauty
therapist/ senior
nail technician
£180 for 3 days
per week plus
bonuses
Working part time as beauty therapist and
performing beauty treatments especially
nails treatments.
NVQ Level 2 in Beauty
NVQ Level 2 &3 in Nail Technician
Junior beauty
therapist/ nail
technician
£180 for 3 days
per week plus
bonuses
Working part time as beauty therapist and
performing beauty treatments especially
nails treatments.
NVQ Level 2 in Beauty
NVQ Level 2 in Nail Technician

Market Research

Target Market
Target Customers:
Services offered by PEARL BEAUTIQUE are aiming to attract men and
women, aged 20-55, with different backgrounds but with the same needs and
wants: desire to be pampered, to relax and enjoy in a luxury environment, with
the goal of achieving that feeling to look and feel good from inside to outside.
Nowadays, demand from male customers is increasing as more and more men are
attracted towards such services as well as want maintain the skin properly.
PEARL BEAUTIQUE is targeting to approach the nurseries from the
area and to offer 20% off from all the treatments for any mum that is coming from
the following nurseries: Little Pebbles Nursery, Busy Bees at Mill Hill, Bright
Little Stars Nursery. As market research shows an increase in the male market
using the beauty treatments, PEARL BEAUTIQUE will offer the male clientele
the possibility of using mobile treatments in order to feel more relaxed in their
own intimacy.

Contd..
Competitors:
Looking at the present condition of Spa industry in London UK, it can be said
that there is high level of competition available for the Pearl Beautique Salon and Spa.
However, there are several firms already exiting in the market and providing quality of
services to the target market.
 Spa London Swiss Cottage
 Spa Chic Beauty
Prices:
Affordable prices which can vary from £10 to £40 for the treatments.

Location and Timings
The premises of the salon are situated not far from the Middlesex
University and student’s accommodation therefore the business will target them
as potential customers by offering 10% off from all the treatments. Along with
this, mobile services will be provided within the 5 km range of North West
London so that large number of audience can be reached and demand for services
can be met.
The opening hours are Monday to Friday 9-19 and Sunday and Saturday
appointments only.

Organization and MIS
PEARL BEAUTIQUE SALON AND SPA is a luxury spa that offers
various beauty services such as: facials, body massages, body wraps, focus body
sculpting and toning, body waxing and nail treatments. PEARL BEAUTIQUE
will provide to the clients the best quality of products and services at affordable
prices and in a convenient surroundings: at the salon’s premises or in the comfort
of their own home.

Contd..
Distribution channel:
Volkswagen Golf will be purchased for the use in the mobile treatments, at the
price of £4,400. Through the means, owners are planning to carry out the entire distribution
channel. However, providing mobile services this vehicle consist of all the products and
services that will help in providing suitable and reliable experience to the customers while
getting the treatments.