This report provides a detailed analysis of the Salvation Army's marketing strategies within the context of Hong Kong. It begins with an introduction to the Salvation Army as an international charitable organization and provides a background on Hong Kong's political and economic environment. The core of the report utilizes a PESTLE analysis to examine the political, economic, social, legal, and environmental factors impacting the Salvation Army's operations. The political factors consider the role of NGOs and civil society, while economic factors address GDP, income, and government spending. Social factors analyze attitudes towards health and safety, and legal factors consider compliance with trade regulations. The report also includes an application of the Ansoff Matrix to explore donor penetration, market development, and diversification strategies. The conclusion emphasizes the need for amendments to safeguard human rights in Hong Kong. The report references various sources to support its findings.
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