This marketing plan details the relaunch strategy for Samsol egg shampoo, analyzing the competitive landscape within the Pakistani market, particularly considering existing egg shampoo brands. The report emphasizes the importance of innovation and the utilization of the core ingredient, egg, to differentiate Samsol. It outlines the mission to reintroduce the product, now in combination with a conditioner, to attract customers by focusing on hair health and shine. Objectives include creating product awareness, expanding market reach, and targeting women through advertising. A comprehensive situation analysis covers the shampoo industry, competition, and the target customer base, followed by a SWOT analysis identifying strengths, weaknesses, opportunities, and threats. The marketing strategy includes adjustments to product variety, promotional activities, and distribution channels. The target market is defined as women aged 5-40 from middle and lower income groups, emphasizing their desire for herbal hair solutions. The report also elaborates on the marketing mix (product, price, place, promotion), advertisement objectives, and control mechanisms to ensure the success of the relaunch. Budget allocation and a contingency plan are also included, emphasizing the company's commitment to customer satisfaction and growth in the personal care market.