Samson Media's Change Management: Rationale, Vision, and Benefits
VerifiedAdded on 2023/03/31
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Report
AI Summary
This report details the rationale and vision for change management at Samson Media, focusing on developing a digitalized business platform. The affiliation aims to structure an online business method and transform the head office into a smaller entity. The firm employs change management practices to significantly alter its business strategy, offering benefits such as providing a digital platform for readers to access online magazines and purchase related software. The change process facilitates business development in the internet market and ensures a strong financial position. Strategies for minimizing negative effects include the implementation of robust network security software. The document references several key works in change management and human resource management, emphasizing the theoretical underpinnings of the proposed changes.
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