Organisational Change: Leading Change at Samson Media - A Report

This report presents a comprehensive change management plan for Samson Media, a fashion magazine publisher facing declining revenues due to increasing competition and the shift to digital media. The plan outlines major change objectives, including increasing return on capital, converting magazines to a digital format, closing the printing and distribution site, relocating the head office, and restructuring staff. It includes an external environment analysis, sources of information on change management, and identification of risks and barriers to change, along with strategies to overcome them. The report prioritizes change requirements, conducts a cost-benefit analysis, recommends communication and education strategies, and provides a risk assessment. Furthermore, it details a communication and education plan, guides the human resource department for team building, and develops staff communication to promote the benefits of the upcoming training and overcome resistance to change. The plan emphasizes stakeholder engagement, readiness assessment, and continuous improvement for successful implementation.

Llead and manage
organisational change

Table of Contents
Part A..........................................................................................................................................................3
Introduction.............................................................................................................................................3
Major change objectives in Samson media:.............................................................................................3
External environment analysis.................................................................................................................3
Sources of information on change management and best practice approach............................................4
Risks and barriers to change and strategies to overcome these................................................................4
Major change requirements.....................................................................................................................5
Prioritisation of change requirements......................................................................................................5
Cost-benefit analysis................................................................................................................................5
Recommended communication and education strategies.........................................................................5
Risk Assessment......................................................................................................................................6
Risks and barriers to change and strategies to overcome these................................................................6
Communication and education plan.......................................................................................................13
Guiding human resource department for team building.........................................................................15
Develop a staff communication to promote the benefits of the upcoming training, to assist in to
overcoming resistance to change...........................................................................................................16
PART B.....................................................................................................................................................17

Part A
Change Management plan
Introduction
Samson media is a publisher of different market fashion magazines they are having strong link
with high profile fashion houses their products are featured in magazines. They are providing a
significant source of advertising revenue and does not eminently include 35 to 54 year old
woman. In the present situation they are facing a situation of declining revenue because of
increasing competition from other fashion magazines and consumers because they are searching
to digital media.
Major change objectives in Samson media:
1. Increase return on capital to 8% within 2 years.
2. Enact a transformational change of the company that will convert all magazines to a digital
format.
3. Close the printing and distribution site.
4. Achieve cost efficiencies through relocating the head office to a smaller office.
5. Restructure head office staff through moving to a smaller core of permanent staff and more
contract staff.
The present human resource practices at Samsung media are related with the policies related to
recruitment and selection of quality staff so that further training can be provided to them by
understanding the job role and following all the required following all the required procedures.
External environment analysisExternal Analysis:
Political factors: The changing nature of external environment there is higher taxation policies on
paper industries that is leading to difficulty in managing the overall policies and cost for
Samsung media
Economic factors: the organisation is willing to switch towards digital platform for offering the
magazines online as compared to the printed mediums. The situation is leading to difficulty in
managing the present scenario of offline magazines.

Social factors: Samson media is going to have future benefits in form of using it as a source of
maximizing the benefits from shifting preferences of people. The changing preferences from
traditional paper magazines to digital platforms are going to help the present customer base of
Samson media.
Technology factors: Samson media is going to benefit from the increasing technological sources
that is internet revolution.
Legal factors: there are change laws that have to be completed regulated it includes data
protection and regulation act that have to be completely at that in order to have proper address to
legal laws and practices.
Environment factors: the changing external environment there can be contribution towards
saving of paper by Samson media. It is a step towards having more eco-friendliness of products.
Sources of information on change management and best practice approach
Best practices of changes management:
Mobilize activities and visualising the change management approach. In Samson CEO Amir
Johnson is swelling to focus on having a transformational change that is going to convert all the
magazines to a digital format. This change is going to have higher cost efficiencies that can help
in maximizing the revenue and profitability for the organisation and long run.
Risks and barriers to change and strategies to overcome these
Samsung media there are certain barriers to change that may affect the present change
management process:
Communication skills: the communication skills of top management may affect the overall
process of communicating the change process to all the work force
Resistance to change: there can be higher resistance to change on part of employee because they
are habitual of working in the traditional printing environment and now there will be a
complete major transformation towards digital process.
Innovation and creativity skills of top management are going to help in teething with the change
barriers. It is going to assist in the process of maximizing the overall change benefits.

Major change requirements
The main change is required because of the declining revenues that arise because of the
shifting preferences towards digital platforms.
The main transformational change in Samsung media is to
convert all the magazines to the
digital format. It is related to focusing on declining sales because of other competitors. So this is
one of the priorities change in the present scenario.
Next change that has to be brought in Samson media is to
achieve higher cost efficiencies by
relocating the head office to smaller offices. This tree structure change can help in moving from
a small code of permanent staff towards more contract and staff.
Prioritisation of change requirements
Within organization, it is highly requirement of change in organization. There is a need to
digitalize the organization which can help to attract a large customer base for the business and
also increase business share. Prioritizing change can help business to growth. This will help to
attract large customer base for the business and can improve attraction of customer towards the
business. This can lead to create a better benefit and this can be done by implementing change
within an organization.
Cost-benefit analysis
Cost benefit analysis can provide higher opportunity to improving the business and
increasing benefit. There is need to decrease the cost for creating more benefit. This can help the
organization to grow more. There is also need to research cost for implementing change in the
organization for which there is need to analyse it effectively. It can recommend a minimum cost
for implementing change within an organization to enhance cost benefit.
Recommended communication and education strategies
It is recommended to use the digital communication method which is one of the most
essential while going digital. This can help to communicate with customer in effective way and
also provide education while applying the strategy for implementing change which can help to
promote benefit by using change within organization. Digital communication can help

organization to communicate with their customer and consumer in easy manner and effectively
by creating awareness. Education strategy can be implemented to seek attention of consumer on
digital platform.
Risk Assessment
Risk assessment related with implementing change in the organization which are like lack
of effective communication, lack of employee involvement, lack of leadership, organizational
complexity, bad Swift planning of employees which need to be improve for proper delivering of
implementing change in organization.
Risks and barriers to change and strategies to overcome these
Risk description Likelihood Impact Priority Preventative
Action/Contingency
Plan
Lack of employee
involvement
During change, it
is necessary to
involve employee
to support change
while
implementing
change.
Resistivity in
change
Proper
coordination
Inform about
change
Lack of effective
communication
There is need to
communicate
effectively to
smooth process of
work while
implementation of
change.
Lack of
coordination
Fulfil
communication
gap
Effective
communication
Organization
complexity
Due to
organizational
Slow process Authority issues Proper coordination

complexity
change
implementation
can be slow.
bad shift planning
of employees
Due to bad shift
planning of
employees can
impact the
effective
implementation of
change within
organization
Ineffective
change
Working hours Time management
lack of
leadership
Implementation
change require
effective
leadership to
support smooth
process,
Failure to
implement
change
effectively
Smooth delivery
of information
Hiring effective
leader
Appendix B
Samson Media
Change Management Plan
Change management plan refers to an activity and role to effectively manage and control
the change during the execute and control phase of the project. It will include various aspects
such as effective communication planet.

IntroductionSamson media is a publisher which will cover the news of several upmarket fashion magazines.
It has strong link with several high- profile fashion house who will provide a significant source
of revenue to company through their advertisement. It was analysis that in the last two year
company will start decline because of high competition in the market. Because of their profit will
decline with 20%. The new CEO is appointed who will implement some change in the
organisation like transformation of magazines into digital format.
Project SponsorThe person who is responsible for change and led the change in the organisation is their new
CEO, Amir Johnson.
Project Objectives
 Their objective is to enhance the return on capital to 8% in the next 2 year.
 Focus on the transformational change of the company which will assist company to
convert their all magazines to a digital format.
 Another objective is to close the printing and distribution site.
 Another objective is to achieve the cost efficiencies by relocating the head office to a
smaller office.
 Restructure head office staff through moving to a smaller core of permanent staff and
more contract staff.
Change Objectives and PrinciplesProvide details of:
 By implementing the transformational change in the company they will effectively
convert their all magazines into the digital format will help company to achieve a wide

range of coverage. This is because digital transformation will help the organisation to
reduce the number of employees which h will save cost and time for company.
 Principles of change will define that an organisation will require to lead with the culture.
As because culture is everything. It was analysis that culture will play an essential role in
the success of change management.
Change Plan ElementsVarious elements in change plan which will play an essential role are people who can be the
employees, owner, customers etc. that will force an organisation to make change in company.
The requirement and needs of this element will make company to change in their organisation.
Another one is technology, it was analysis that with the growth and development of technology
an organisation will require to adopt the change for achieving better growth.
Rationale for the ChangeIn context of selected company they will face various kinds of risk during the change
management such as it was analysis that resistance to change is a common risk factor. People are
usually set in their ways and are resist to adopt the new change. Another risk that will occur is
that an organisation change management will require leadership because their employees are not
focus on the change. It was analysis that because of transformation into digital mode their
employees think that they will lose their job and because of which they will resist the change.
Key Stakeholder Analysis
Identify the key stakeholders
: The main stakeholders of the company are customers, suppliers
employees of the company
 The main fears of the employees is not able to accept the change as the accepting
the new change is never the easy option for the customers.
 In case of the other stakeholders the major concern is the improper
implementation of the strategy for the changes.

 There should be direct flow of communication in the organization regarding the
change, any kind of communication gap should be avoided.
 The templates or the newsletters can be used in order to inform them about the
change effectively.
Assessment of Readiness to Change
There are various strategies implemented in the organization in order to implement the
changes of transformational changes where they are planning to change the magazine into the
digital forms, the company has implemented necessary strategy in order to implement the
change which the stakeholders of the company are already aware of, the change will benefit the
company in term of enhancing their profitability and productivity and also enhancing their
overall performance as bring the new change also help business to overcome the challenges and
lead them towards gaining competitive advantage. For brining and implementing the change
there are various elements that needs to be considered by the company such as creating a
workplace culture that effective effectively support the change and innovation in the
organization, and providing training to the employees so that they can work towards brining the
change. In addition to this. The top management of the company is activity supporting the
change and actively working towards the change.
Key Change Messages
Identify 6 key messages to convey about the change process:
 The change will help in enhancing the overall performance of the company leading
towards increasing profitability, increased profit will help the stakeholder of the
company also.
 The stakeholders of the company thinks that proper training needs to be provided to the
employees so as they can handle the change.
 The main concern regarding the change is that not able to accept the change effectively.
 The proper implementation of strategy will help in implementing the change in the
organization.

Identify Change Elements
With the changing trends in the marketplace and to gain the competitive environment it becomes
very essential for the organization to bring the changes, but for the successful implementation of
the plan requires various elements which needs to be considered by the top management to
successfully implement the change and for the better outcome such as first and foremost the
effective communication needs to be done about the importance of change, it requirement and
the how it will be implemented by the top management to the employees so that the employees
can understand the needs for the change and can work towards its implementation. In addition to
this the required training needs to be provided to the employees so to enhance their skills and
motivate them towards brining the change in the organization. Innovative and creative workplace
environment needs to be created in the organization so as to support the change.
Develop Change Plan
Actions Resource
requirements
Who When Performance
Measures
Training and
development
Training
programm
To the
employees
Before the
implementation
of change
Successful
implementation
of the change
Effective
communication
Proper flow of
communication
Between top
management
and employees
Before the
implementation
of change
Employees
working
towards brining
the change

Reporting arrangements
The top management or the change manager of the organization are responsible for bringing the
change in the organization, and they are the one who are responsible for dividing the work
among the worker effectively and efficiently. The proper reporting arrangements of the work is
done for the smooth functioning of the work and avoiding any kind of misunderstanding, the
employees needs to report to the top management about their task and activity for the proper
evaluation and measurement. The projects will be reported to the top management or the change
manager in the organization.
Consolidation
The essential strategies will be formulated in order to bring the change and implement it in the
organization and avoiding any kind of barriers. In order to implement the change in the
organization effectively without facing any kind of barriers Lewin’s change management model
can be followed by the company which will allow the company to understand the change and its
importance and implement it effectively. This model will help in implementing the change in the
organization. In addition to this various strategies will be implemented by the company to bring
the change also the policies will be implemented as brining the change will help in enhancing the
overall profitability.
Evaluation
The successful implementation of the change will allow company to enhance their overall
performance and implementing the innovative and creative ideas in the organization. For
implementing the change in the organization the Lewin model can be taken into consideration
which will help the company to understand the importance of the change and how it can be
implemented effectively. In addition to this the providing training to the employees and making