Samsonite Backpacks: UK Market Analysis and Competitor Review

This report provides a detailed analysis of the Samsonite backpack market, focusing on its presence and performance in the UK. It explores the market size, value, and growth trends of Samsonite backpacks, highlighting the company's increasing market share. The report identifies key competitors such as Tumi, Gap, VF Corporation, and Dufry, examining their strategies and market positioning. It also delves into the customer base, segmenting them into students, travelers, hotel clients, and business visitors, and understanding their specific needs and preferences. The analysis concludes that the backpack market is continuously growing, with Samsonite effectively catering to the demands of the UK market through diverse designs and offerings. References to relevant academic sources are included to support the findings. Desklib offers a platform for students to access similar solved assignments and study resources.

Samsonite Backpack

Covered content
• Introduction
• How big is the market
• What is the value (Worth
• How fast will the market grow
• What is the market share
• Who are the competitors and what are they doing
• Who are the customers and what do they want
• Conclusion
• References

Introduction
In present time Backpack market spread out world wide and most of the peoples used it
for their work. Samsonite company is founded in 1910 in Denver by Kyle Gendreau and
it is dealing into luggage bag and backpacks. Currently most of the people use backpack
so understand of market trends understand these topics like big is the market, value,
market grow, market share, competitors and customers.

How big is the market
On June 23, 2016, the UK voted to leave the European Union (EU), ushering in a
period of economic and political quality that persists as the UK seeks to describe a
new, after the Brexit relationship with the EU and their trading partner. After the
Brexit he UK market influence and face loss but UK would effectively stay in the
EU customs union and single market.

What is the value (Worth)
The vale of the company Annual income $19.4B, Revenue $3.8B, Cost of
goods sold $1.7B, Gross profit $2.1B and Net income $257.2m. These are based on
the financial year 2018.

How fast will the market grow
On the basis of above chart it has been understand that Samsonite company market
share increasing continuously and mostly people like their backpacks. So it is identified
that from 2011, 30.12 US dollars people like their backpacks then it will increase day
by day and in 2017 it reached 74.28 US dollars

Continue…
Market share represents the percentage of an industry or a market total sales which is
generated by Samsonite company in set period of time. The market share of Samsonite
Backpacks increasing day by day and every one uses these types of bags for universities,
offices and shopping.

Who are the competitors and what
are they doing
The competitors of Samsonite company which are also trading into luxury travel
businesses, lifestyles, offering clothing etc.
Tumi – It is provides luxury travel, business and lifestyle accessories so it will compete
with Samsonite company in effective manner.
Gap – It is retailing sector company which provides clothing, accessories and personal
care items for men, women and children.
VF Corporation – This enterprise mainly connected with the design, manufacturing and
arrangement, marketing of branded lifestyles apparel and other similar items.
Dufry – It belong to retail sector and mainly dealing into travelling.

Who are the customers and what do
they want
Students – They are using backpacks for studies and carry for keeping books. Most of the
students follows fashion so after increasing trends they are purchasing it for looking cool.
Travellers – When travellers travelling for one place to another place that time use these
types of backpacks because it is easily carry out and use it.
Hotels – Luxury and brand hotels provide facility to their customers to carry out things in
backpacks. It is positively influence to people and promote to Samsonite company.
Business Visitors – Mostly business visitors wants to carry more things in short bag so they
are mainly prefer backpacks.

Conclusion
As per the above report it has been concluded that in present time backpack market
continue increasing and mostly people use it. Samsonite company dealing into
backpacks and provide different design in these types of bags which is mostly like by
the UK people for travelling, shopping as well as studies. After UK market survey it is
analysed that Samsonite company follow the market trends and provide backpacks as
per the requirements..

References
Scholes, M. S., 2015. Taxes and business strategy. Prentice Hall.
Karadag, H., 2015. Financial management challenges in small and medium-sized
enterprises: A strategic management approach. EMAJ: Emerging Markets
Journal. 5(1). pp.26-40.
Cairncross, A., 2016. Inflation, Growth and International Finance. Routledge.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.

Thank You