Project Proposal: Samsung's Expansion into 3D Printing Services Market

This project analyzes Samsung's strategic move into the 3D printing business, focusing on project initiation, definition, and management. The project includes a business case for diversification, market analysis targeting small businesses and individual customers in the UK, and outlines project objectives such as achieving a 30% market share and a 55% profit margin. The project's scope encompasses 3D printing services, and it also details the project team structure, including roles like executive, senior manager, project manager, and supplier. Furthermore, the document defines project tolerances, constraints, and desired outcomes, highlighting the potential for financial growth, business diversification, and operational improvements. It also includes a background analysis and discusses potential risks associated with the project, such as strategic, operational, natural hazard, and financial risks, along with benefits like increasing service offerings and enhancing operational performance. The document provides a comprehensive overview of the project's initial phases and strategic considerations for Samsung's expansion into the 3D printing market.

File Name

TABLE OF CONTENTS
I. Project Initiation Brief...........................................................................................................4
Outline Business Case.................................................................................................................4
Project Description......................................................................................................................4
Project Approach.........................................................................................................................4
Project Management Team Structure .................................................................................5
II. Project Definition..................................................................................................................7
Project Definition.........................................................................................................................7
Background..................................................................................................................................7
Project objectives.........................................................................................................................7
Desired outcomes.........................................................................................................................7
Project scope and exclusions.......................................................................................................7
Constraints and assumptions........................................................................................................7
Project Tolerances........................................................................................................................7

TABLE OF FIGURES
No table of figures entries found.
LIST OF TABLES
No table of figures entries found.

I. PROJECT INITIATION BRIEF
Outline Business Case
Samsung is operating its business in different industry such as electronics,
construction, financial services, ship building & Aeronautics, Medical and Chemical,
Marketing, IT and Machinery Services and hospitality. At present financial performance of
Samsung is very strong by which it can easily diversify its business in new industry.
According to this, Samsung can start its business in printing. Samsung is operating its
business in print manufacturing such as print management, cloud management and digital
printer manufacturer, etc.
Market analysis of UK has reflected that designing and 3D printing is one of the
appropriate option for diversification of business of Samsung. Because, there are some
companies which offer these services to large companies. But, they are not focusing on small
business organizations and individual customers of UK. For example, Samsung cam provide
designing and 3D printing services to different small health care organizations for printing
medical equipment, etc. Samsung needs to target small business enterprises and individual
customers because big organizations can purchase 3D printers but small business firm and
individuals customers are not capable enough to purchase these equipment because of tight
budget. So, Samsung can offer designing and 3D printing services of small business firm.
Project Description
Project Approach

Project Management Team Structure
Role Number of
individual
Role Description
Executive of
Samsung
1 Executive of Samsung will play important role in
planning, directing, managing, monitoring and
control of the entire project.
Senior manager 1 Role of senior manager is assuring about the
completion of each and every activity on time.
Manager 3 Responsibility of managing different activities of
designing and 3D printing business project.
Supplier 2 Suppliers will play important role in making
availability of raw materials for Samsung printing
business.
Project manager 3 Managing, planning, directing and controlling
different activities of printing business of Samsung.
Change authority 1 Identifying necessary changes for attaining all
quality standards and final improvements.
Project support 3 Making arrangements of different supporting
facilities for completing main activities.

II. PROJECT DEFINITION
Project Definition
Background
Project objectives
 To achieve 30 % share in Design and Print market share.
 To achieve profit margin 55 %
 Introducing Premium product in addition to moderately price products.
 To attain the profitable return of initial investment in coming 3 years.
Desired outcomes
Project scope and exclusions
Constraints and assumptions
Project Tolerances
Tolerance Limitations, requirements
Time 6 months
Cost £10 million
Risk  Strategic risk
 Operational risk
 Natural Hazard
 Financial risk
Benefit  It will be beneficial for financial growth and
diversification of the business.
 Increment in range of available services.
 Augmentation in operational performance also.
Scope  Great future in designing and 3D printing in future.
Quality 