Marketing Report: Social Media Metrics Analysis of Samsung 5G Launch

This report analyzes social media metrics related to the launch of Samsung's 5G, employing qualitative research to understand audience responses. It outlines the research methodology, including the use of an inductive approach and interpretivism philosophy. The report identifies key social media metrics such as volume, reach, engagement, and share of voice, and provides data on the performance of social media campaigns using tools like Sprout Social. Additionally, the report discusses the global tobacco market, highlighting the shift of tobacco companies toward emerging markets and the need for anti-smoking campaigns. The report also explores ways to educate the public and impose sanctions on countries that take a stand against tobacco marketing.

31 January Additional
Requirements

TABLE OF CONTENTS
REQUIREMENT 1..........................................................................................................................2
Research methodology................................................................................................................2
Identifying social media metrics and ways for using data..........................................................2
REQUIREMENT 2..........................................................................................................................3
REFERENCES................................................................................................................................4

REQUIREMENT 1
Research objective: To review the number of responses towards launch of 5G by Samsung in
year 2019 with help of social media metrics.
Research methodology
Research type: In this study, there will be application of qualitative research which will
acquire understanding about underlying reasons, motivations and opinions.
Research approach: There will be application of inductive approach where first data will
be gathered, pattern will be observed and then theory will be developed.
Research philosophy: Interpretivism philosophy will be used as it helps in measuring this
latest phenomena as this involves interviews and observations as well.
Data collection: The data will be gathered from secondary sources such as in-person,
internet survey, articles and phone.
Identifying social media metrics and ways for using data
There are various social media analytical tools which helps in getting responses through
launch of 5G are stated below:
(Source: Dominique Jackson, 2019)
Sprout Social: This will help in measuring performance across Twitter, Facebook,
Linkedin and twitter as on single platform. In the above there is overview of each important
activity where 8,431,458 were total impressions and total engagements were lower as 6,328,104
and with very small proportion this add was clicked as 4456. In the similar aspect, growth of

audience is traced with graph where Instagram had given very less responses. The social media
metrics are: Volume: It is considered as easiest and initial metric for measuring volume as it is initial
indicator of interest. Generally, people tend to communicate about things related to their
like and dislike as it seem to be very simple counting metric. In the same series, it is very
important for measuring number of messages and people talking related to brand. For
instance, insights of Facebook has presence of very useful metric which measures unique
people posted on walls related to launch of 5G in Samsung. Reach: It helps in measuring spread of conversation of social media and potential
audience size. It becomes powerful which it is compared with various other metrics of
engagement. Engagement: With this metric as very important area related to social media as it
specifies participation of people with conversation related to Samsung especially launch
of 5G. The people involved are number of unique people who liked, clicked and
commented on this post in specified duration.
 Share of voice: It helps in measuring impact of competitor as conversation about brand
competing with its competitor. The percentage has been identified about overall
conversation about focussing in industry related to social media conversations in public
(5 Essential & Easy Social Media Metrics, 2019).
REQUIREMENT 2
Global Tobacco companies are shifting their focus to emerging markets as there is
combination of rising income and absence of campaigns of anti smoking which is leading to
increasing demand of cigarettes. It is legal for company perspective as they are not violating any
rules. The residents in high income countries must introduce anti-smoking campaigns with helps
of WHO framework convention on Tobacco control (About the WHO Framework Convention on
Tobacco Control, 2019). They should make them aware about environmental and economic cost
of raised smoking related deaths, bear the health and price which they could ill-afford and use of
various media channels for communicating message which shift knowledge for supporting policy
initiatives. The developed place could perform various things as imposing sanction on countries
and pledging economic assistance to countries who take stand against tobacco (Developing
Countries Targeted By Tobacco Marketing, 2019). In the similar aspect, public education

campaigns also saves life, decrease youth smoking initiation, promoting quit attempts, lower
health cost and blunt impact of this global tobacco companies marketing.

REFERENCES
Online
5 Essential & Easy Social Media Metrics. 2019. [Online]. Available through
<https://neilpatel.com/blog/essential-social-media-metrics/>.
About the WHO Framework Convention on Tobacco Control. 2019. [Online]. Available through
<https://www.who.int/fctc/about/en/>.
Developing Countries Targeted By Tobacco Marketing. 2019. [Online]. Available through
<https://www.triplepundit.com/story/2015/developing-countries-targeted-tobacco-
marketing/30021>.
Dominique Jackson. 2019. 8 of the Best Social Media Analytics Tools of 2018. [Online].
Available through <https://sproutsocial.com/insights/social-media-analytics-tools/>.