Samsung 5G: An In-depth Report on Marketing Strategies and Future

This report provides an analysis of Samsung's marketing strategies for its 5G network. It examines the advertising campaign, focusing on promoting the benefits of 5G, such as increased speed and reduced latency, through social media and other channels. The marketing mix (product, price, place, promotion) is discussed in detail, outlining the features of the 5G product, pricing strategies, distribution channels, and promotional activities. Additional components of the campaign, such as entertainment and integration with other devices, are also explored. The report concludes by comparing Samsung's efforts with those of competitors like Telstra, Optus, and Vodafone in rolling out 5G services.

Running head: MARKETING
Marketing of Samsung
Name of the student:
Name of the university:
Author note:

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Executive summary
Marketing needs the tactful approach of the sellers for attracting the buyers. The products
needs to be of high quality, so that the buyers feel the urge to buy them. Herein lays the
effectiveness of conducting product life cycle for increasing the shelf life of the products.
Along with this, lab tests can also suffice the need for ensuring that the quality of the
products is maintained until it is levied to the customers. All these aspects can be synthesized
into the marketing of 5G network by Samsung, the main theme of the assignment. Social
media is an effective option in terms of advertising and promoting the benefits of the network
for strengthening the customer base and enhancing the brand loyalty.

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Table of contents
Introduction................................................................................................................................3
Overview of the company..........................................................................................................3
Discussion..................................................................................................................................4
Advertising campaign............................................................................................................4
Marketing mix of Samsung 5G..............................................................................................5
Additional components of the campaign................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
Marketing is an art, which the buyers need to be aware of. This is in terms of luring
the customers. Tactics is important in attracting the customers. Market research is one of the
typical components of tactical approach towards marketing the products. Evaluation of the
developed strategies is vital for assessing the drawbacks, which needs to be modified for
securing the market position. Maintaining continuity in the evaluation is assistance for
upgrading the standards and quality of the products (Fan et al. 2015). All these aspects prove
true for all of the companies and organizations in terms of strengthening the customer base.
This assignment attempts to excavate the marketing mix strategies, adopted by Samsung for
achieving large scale customer satisfaction.
Overview of the company
Samsung envisions the creation of world, where the customers can be benefitted
through digitalized experiences. Technological support is crucial for accomplishing this
visions. Creativity and innovation are the crucial elements for enhancing the brand image and
brand loyalty. The mission statement pertains to inspiring the world with the provision of
innovative technologies for securing their future. Along with this, corporate social
responsibility is accounted as one of an integral element of the mission. Strategic approach is
comprised of creativity, partnership and clients (Samsung.com.au 2019).
Samsung achieves accolades and glory by serving quality electricity gadgets to the
customers across the globe. This includes apparel, automotive, chemicals, medical
equipment, semiconductors, solid state drives, DRAM, ships, telecommunication equipment
and home appliances. The services provided by the company comprises of advertising,
construction, entertainment, finance, hospitality, information, communication technology,
health and care, retail shipbuilding among others.
According to the annual report of 2017, the revenue generated by the company was
US$210.9 billion. The net income generated was US$37.1 billion. The total assets was
US$265 billion and the equity value was US$188.9 billion. The major drive behind this was
the hard efforts of 320,671 employees, who toiled hard for taking the company’s performance
to the benchmark level (Samsung.com.au 2019).

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The operations of the company are divided into the segments of Samsung Electronics,
Samsung Engineering, Samsung C&T Corporation, Samsung Heavy Industries, Samsung
SDS, Samsung Life Insurance, Samsung Fire and Marine Insurance and Cheil Worldwide.
Discussion
Advertising campaign
“What is 5G and how will it affect your life?’
According to the recent business trends of Samsung, 5G is the latest innovation plan,
which aims to improve the standards of living for the customers. As a matter of specification,
The personnel are hopeful that the speed of the technology would be something to look for.
Along with this, decreased latency would enhance the awareness of the customers about the
speed with which the signals are sent from one device to the other. The engineers specify that
3G’s latency rate was 100 milliseconds, 4G attracted the customers with a speed of 50 MS.
The engineers are hopeful that the 5G would make the customers go awestruck with the
speed of 1MS. This is a huge convenience in terms of enhancing the standards and quality of
the gaming facilities (Bbc.com 2019). The speed of the games would take the customers to a
point, where the users starts to feel instantaneous. This would be something beyond the long
sessions for which the users has to wait for the game to be loaded in the screens. The major
drive behind this is the remote controllers, which enhances the convenience of the users.
One of the other aspects of this 5G network is that it can be accessed in the high
traffic areas. Plans are being made in terms of rolling the services to the other areas through
network towers. In this case, options would be provided to the customers regarding
contacting the network operators for collecting the additional information about the network.
As a matter of fact, the speed varies according to the service.
5G would specifically create a revolution in the aspect of mobile gaming. Not only
this, it would alter the outlook of the business in the field of fashion, art, design and others.
The dynamic displays would demarcate the difference between the difference between the
real and the virtual world. With 5G, the users can manipulate their own creations and ideas
right on the screen. This is due to the negligible latency, which helps in extracting the benefit
through the means of uninterrupted internet connection (Smh.com.au 2019).
Disseminating the information regarding the benefits of 5G on social media is an
initiative of Samsung to increase the trafficking of the audience towards the brand image.
Uploading the specific information about the 5G benefits in the wearables would be

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assistance in terms of addressing the concerns and worries of the customers. Clarity in the
tone of disseminating the information helps the users in achieving easy understanding of the
services, which they can avail through the 5G. Using attractive images in the websites
suffices the need for promoting the services in order to lure large number of customers.
Security cookies and policies are installed in the website of Samsung in terms of the securing
the private and confidential data related to the plans (Smh.com.au 2019).
Marketing mix of Samsung 5G
Product
5G is the latest innovation plan of Samsung in terms of providing the users with fast
downloading services. The signals and instructions would transfer from one device to the
other in just 1 millisecond. This speed would be a huge success in the gaming facility. As a
matter of specification, fast response time would reduce the lag time, due to which the user
would feel an instant urge to indulge into the game. Just one click would start off the games.
This is something more better than to experience endless waits for the games to load on the
screens. The latency response would be calculated according to the availability of the service.
This would be accompanied by the remote controllers and sensors, which would be rolled out
to the other areas. Integration of the devices would enhance the standards of the connectivity,
enabling the users to get better internet access for extracting the required information
(Bbc.com 2019).
With 5G, the customers would be exposed to the Augmented Reality (AR). In this, the
users would get an experience that they are engaged in a battle with the characters of the
games. One of the other benefits of 5G would be unleashing of the creativity and innovation
of the users. Foldable screens, AR mirrors would act as a canvas for the customers in terms of
pouring out their thoughts, ideas, feelings and emotions. Once the 5G rolls out, there would
be a growth in the health and fitness routines of the users. Mention can be made of wearable
technology in shoes, shirts, watches, through which weather updates can be received. The
sensors would be fruitful in terms of accessing and downloading favourite songs from any
location (Bbc.com 2019).
Price
Telstra, Optus and Vodafone have announced their plans to serve the customers with
5G by 2020 in the threshold of Australia. At the current moment, the exact price of the
devices on this version is not known. However, according to the estimates, the value might be

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$2980 dollars or Euros. This is based on the model types and their specifications. However,
in case of the Samsung Galaxy Fold, 5G version would cost $2000 and above. Mention can
also be made of the Samsung Galaxy S10 5G, which is estimated to cost between $1000-
2000. Currently, it is in pre-order stage, costing $1299 and $54.16, as per the monthly
calculation (Smh.com.au 2019).
Place
The users need not go far for accessing the 5G network, as they have already entered
into the operations of Telstra, Optus and Vodafone. According to the plans, the network
would be rolled out in more than 25 cities in the next 1 year. Confirmation is yet to be
received regarding the selection of the cities for rolling the networks. In case of Optus, the
network is to be launched in the threshold of Queensland, Southern and Western Australia.
Therefore, Samsung needs innovative plans for launching the network for maintaining the
competitive pace (Bbc.com 2019).
Promotion
Social media marketing is adopted for promoting the 5G network to the customers.
Typical evidence of this lies in Unlimited plan, for which the users need to sign up. The
benefits, which they can get is $200 Prepaid Mastercard. In this, the promotional offers
totals to $650, as far as the users fulfil the necessary criteria. Specific information related to
the terms and conditions are uploaded, so that the users can get exact information about the
ways and means of purchasing and paying for the plans. Billboard hoardings, pamphlets,
brochures, side-click advertising are the direct marketing means adopted for promoting the
recent business trends (Smh.com.au 2019).
Additional components of the campaign
The campaign is aimed at catering to the needs of the customers. Within this, the
central focus is on the entertainment for attracting the customers towards the brand. Along
with the other services, the users would be able to download their favourite songs in less
time. The latency signals would be transferred from one device to the other in 1 millisecond,
which is an advantage, enhancing their convenience. One of the special attractions in this
case is that the music would follow the user from room to room. The device needs to be told
what to do, reducing the efforts of the user. This is something deviant from the wearable
technologies, which automatically displays the heart beat rate, blood pressure and other
health conditions.

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Devices like Bixby senses the tensions of the users after a hard day’s work after
returning home. With 5G speed, the users would be surprised that their emotional attitude
outside. Once the user starts running, Bixby, with the help of 5G network would play such
music, which provided the much needed energy. Apart from this, it is also effective in terms
of playing music, which soothes the disturbed or tired mind (Samsung.com.au 2019).
Spontaneous integration of the networks can be related to the aspect of fibre to the
iPhone. Domain of the networks are less flexible, necessitating the need for physical
configuration of the internet connection. With 5G, the users can avail the services of high
quality video streaming. Wireless internet is an added advantage in terms of accessing the
network from any location.
Comparison can be developed with that of Telstra, which has already started the sale
of first 5G devices. Along with this, transactions have also been made for Galaxy S10 5G and
HTC 5G Hub portable hotspot. Optus and Telco can be placed in this category. Telco has
started the 5G services in the threshold of Bonnyrigg, Minchinbury, Niagara Park, Cook and
Kenmore. The residents have been provided with the opportunity to order the service.
Vodafone is in line to start the service by the era of 2020. Mention can be made of the trials
by Telstra for 5G in the Gold Coast. The results relate to the provision of 3G network with
the speed of 3Gbps with the mmWave bands. Simplifying the calculation, it is roughly 3000
Mbps, 30 times faster than the maximum speed of an NBN100 connection (Samsung.com.au
2019).
At the initial stage, 5G networks in Australia are comprised of mid band sub 6
frequencies. Contacts with the research and development team would act assistance in
providing the users with the access to mmWave spectrum by the middle of this year. Optus
needs to be praised for launching the first commercial 5G Home Broadband service, whr the
downloading speed is 295 Mbps, which is something more advanced than the average
downloading speed of 100 Mbps (Samsung.com.au 2019).
Conclusion
Samsung is one of the reputed brands in Australia, catering to the needs of the
customers through the provision of quality internet network plans along with quality
electrical gadgets. 5G is one of the latest innovations in the business. Dissemination of the
specific features and benefits of the networks on the social media is assistance for increasing
the trafficking of the audience towards the brand image. Within this, product specification

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and price makes the audience aware of the ways in which the 5G network would affect their
standards of living. Creative advertising techniques is efficient in terms of luring the
customers and enhancing the brand loyalty. Announcing lucrative discounts, schemes and
offers on the first purchases would be fruitful for increasing the sales revenue and profit
margin. Evaluation of the supply and demand would be assistance in forecasting the nature
and type of the sales in the upcoming financial years.

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References
Bbc.com 2019. 5G: World's first commercial services promise 'great leap'. Available at:
https://www.bbc.com/news/business-47796528 [Accessed on 30th May 2019]
Bbc.com 2019. Huawei and ZTE handed 5G network ban in Australia. Available at:
https://www.bbc.com/news/technology-45281495 [Accessed on 30th May 2019]
Fan, S., Lau, R.Y. and Zhao, J.L., 2015. Demystifying big data analytics for business
intelligence through the lens of marketing mix. Big Data Research, 2(1), pp.28-32.
Samsung.com.au 2019. About us. Available at: https://www.samsung.com/au/ [Accessed on
30th May 2019]
Smh.com.au 2019. Is Telstra's exclusive Samsung 5G phone worth the investment? Available
at: https://www.smh.com.au/technology/is-telstra-s-exclusive-samsung-5g-phone-worth-the-
investment-20190527-p51rm7.html [Accessed on 30th May 2019]
Smh.com.au 2019. Samsung's 5G smartphone is launching next week. Available at:
https://www.smh.com.au/technology/samsung-s-5g-smartphone-is-launching-next-week-
20190522-p51pxu.html [Accessed on 30th May 2019]