Comparative Analysis of Samsung Galaxy S10e and Apple iPhone 11 Pro

This report provides a detailed comparative marketing analysis of the Samsung Galaxy S10e and the Apple iPhone 11 Pro, examining their Segmentation, Targeting, and Positioning (STP) strategies, value propositions, and points of parity and difference. The analysis is based on observations from store visits, product examinations, and reviews, using marketing theory to structure the discussion. The report delves into the specific STP strategies of each product, dissecting their marketing mix elements and target audiences. It then evaluates the value propositions as communicated through their marketing communications, highlighting key differentiators. The report concludes with a personal product choice, based on customer perceived value and key features, providing a critical evaluation of the two phones and identifying the most salient features influencing the decision. The report also includes a comprehensive bibliography of cited sources.

Running Head: SAMSUNG & APPLE
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APPLE & SAMSUNG

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Table of Contents
STP strategy.....................................................................................................................................2
STP analysis for product Samsung Galaxy S10e............................................................................2
STP analysis for the product iPhone 11 pro.................................................................................2
Value proposition.............................................................................................................................4
Value proposition for iPhone 11 pro............................................................................................4
Value proposition for Samsung Galaxy S10e..............................................................................4
Points of parity and point of differences..........................................................................................5
Chosen product................................................................................................................................5
Size and display...........................................................................................................................5
Security........................................................................................................................................5
Bibliography....................................................................................................................................7

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STP strategy
STP within the marketing presents segmentation, targeting, and positioning. This is useful for the
marketers as craft the message for audiences. It is very effective approach to develop the digital
strategy regarding content marketing (Yan, et al., 2016).
STP analysis for product Samsung Galaxy S10e
Segmentation, targeting, and positioning of Samsung includes the set of performed activities
within a sequence (Saardchom, 2014). These all activities constitute essence of marketing
strategy of Samsung. Segmentation for the product Samsung Galaxy S10e includes the different
groups of population that based on the geographic, demographic, behavioral, and psychographic
segmentation. Strategies of the Samsung are depends on the segmentation criteria which works
for the business to increase the sales of product. This organization particularly targets the
different demographics and psychographics. Targeting of the organization is associated by
selecting particular groups of customers such as professionals, employees and hard core loyals
for the product Samsun galaxy S10e. It targets the adults which have the purchasing power at
high level and status of prestige. Organization for the product galaxy S10e uses the multi-
segment positioning. It targets more than one segment at similar time by offering product. The
company presents the product with latest functions, upgraded screen resolutions, and different
prices with appropriate combination of colors. It works for the business to appeal the
requirement and needs of customers by varying capabilities at financial level (Yao, et al., 2014).
STP analysis for the product iPhone 11 pro
Apple segmentation, targeting, and positioning presents the core of marketing efforts.
Segmentation for the product iPhone 11 Pro divides the population as per the particular
characteristics in which targeting implies to choose the particular groups that identifies as the
result to of segmentation to sell the product. Characteristics shared by the organization target
customers segment involve appreciating the design, performance and quality features of product
over prices (Raketić, and Rašević, 2017). Targeting of the organization product iPhone 11 pro
includes the customers which like to pay the extra amount for advanced features, design, and

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capabilities. Positioning of the organization refers that it has established as the premium brand
that offer the values to form position within the customer’s minds.
Styles of segmentation Criteria of
segmentation
Samsung mobile S10e Apple
Geographic Region More than 80 nations US and
international
Density Urban/rural Urban
Demographic Gender Males & Females Males & Females
Age 18-65 18-55
Life cycle stage Bachelor Bachelor
Couples Couples
Occupation Professionals Managers
Employees Professional
Students Executives
Behavioral Degree of loyalty Switchers Hard core loyals
Soft core loyals Switchers
Hard core loyals
Benefits sought Advanced functionally Speedy services
High quality product Self-expression
Simplicity & user
friendliness
Advanced
capabilities and
features
Personality Determined Ambitious
Trendy Determined
Status of users Potential users Non-users
Ex-users Potential users
Psychographic Social class Working class Middle
Middle class Upper class
Lifestyle Mainstreamer Aspire
Explorer Succeeder

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Value proposition
Value proposition of an organization is very important as the person’s soul. This is known as the
organization strategy to attract buyers to buy the products. It works for the business to convince
customers that it offers the best compare to competitors and lead to increase the sales (Kim, Park,
and Kim, 2015).
Value proposition for iPhone 11 pro
It is a known as the tech giant. This encompasses the set of value propositions which make the
products iPhone 11 pro recognized within the mind of customers. Value proposition for the
product is leverages on the think different motto, reliable tech device for mass markets, and
emphasize more privacy to differentiate from the competitors (Burnick, 2017).
Think different
Value propositions
Tech that works your privacy is safe with us
Value proposition for Samsung Galaxy S10e
This is very good to have the value proposition. Value proposition for the product is to present
the product with the high quality and brought the effective elements of design. It has designed to
get the good price position. It provides the feeling of worth for the money compare to other
products (Choi, 2013).

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Points of parity and point of differences
Apple iPhone 11 pro is products with the effective design. This has really changed the game with
the important design and differentiator within the market. Samsung Galaxy S10e is competitors
of Apple within the mobile phones. This is also recognized that it has taken the huge share of
market through developing reputation with best design. This is also very difficult for the
Samsung Galaxy S10e to beat the iPhone 11 pro on design as the differentiator. Product of
Samsung stands out over the products of Apple features like virtual reality and waterproff-iness.
Product of Apple is dominating the market and fact is design which is very important point of
difference which customers seem to value. It is also very typical to find the proof that Samsung
Galaxy S10e has the strong feature compare to the iPhone 11 Pro. Samsung Galaxy S10e is not
capable to out-design the iPhone 11 Pro.
Chosen product
There is most affordable flagship within the Samsung and Apple lineup. IPhone 11 pro and
Samsung Galaxy S10e are poised as the consideration for large number of customers. Before
choosing the product it is important to do the effective following comparison.
Size and display
This is very important to compare the size and screen of both products. Apple iPhone 11 pro has
display of 6.1 inch compared to the 5.8 inch display of Samsung Galaxy S10e. Apple has
employed an LCD within the product while Samsung employed the AMOLED panel. Display of
the Samsung product is look very great with deep black and product of Apple not capable to
compete against. Product of Samsung has the high level of pixel density (465) compare to Apple
(324) ppi. Samsung present the high level of presence for high level of resolution within the
S10e display.
Security
Apple product is utilizing the technology of face ID for phone authentication on back of its
secure enclave in its A13 bionic processor. Samsung uses facial recognition by the results which
are bit more mixed. This does not capture 3D image map of face in place of basic picture. There
are countless sources and videos within the S10e being fooled through something as easy as
video of owners face. It has also build in sensor of fingerprint. It is secure compare to the facial

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recognition. It is easily food and not ups to the caliber that ultrasonic fingerprint reader. It is not
something that every person is going to have resource as good enough for more users.
This is very difficult to choose the product side by side through the comparison. This is very
typical job to choose better product. I will give the preference to the iPhone 11 Pro due to the
better performance through the features such as display and security. It is known as the status
symbol.

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Bibliography
Burnick, S., 2017. The importance of the design patent to modern day technology: The Supreme
Court’s decision to narrow the damages clause in Samsung v. Apple. North Carolina Journal of
Law & Technology, 18(5), p.283.
Choi, J., 2013. Strategic Implication of an Injunctive Relief in Global IP Lawsuits: based on the
Samsung vs. Apple litigation in the US. Journal of Technology Innovation, 21(2), pp.319-354.
Kim, S.Y., Park, S.T. and Kim, Y.K., 2015. Samsung-Apple patent war case analysis: focus on
the strategy to deal with patent litigation. Journal of digital convergence, 13(3), pp.117-125.
Raketić, O. and Rašević, I., 2017. The comparative analysis of competitiveness between
Samsung and Apple. Serbian Journal of Engineering Management, 2(2), pp.48-55.
Yan, Y., Chen, Z., Yue, J. and Fu, Z., 2016. STP approach to model controlled automata with
application to reachability analysis of DEDS. Asian Journal of Control, 18(6), pp.2027-2036.
Yao, Z., Wei, H., Perugu, H., Liu, H. and Li, Z., 2014. Sensitivity analysis of project level
MOVES running emission rates for light and heavy duty vehicles. Journal of Traffic and
Transportation Engineering (English Edition), 1(2), pp.81-96.