Informative Speech on Samsung: Brand Identity, Marketing & Strategies

This assignment features an informative speech focusing on Samsung's brand identity and the strategies that have contributed to its success in the telecommunication industry. Despite facing accusations of copyright infringement, Samsung has maintained a positive brand image through various methods. The speech explores Samsung's branding strategy, which involves offering high-quality products at competitive prices, a simple yet attractive logo, sleek designs, and after-sales servicing. It also highlights innovative marketing strategies that focus on providing adequate information about product features and quality, as well as the company's commitment to sustainability through innovation in manufacturing and distribution. The speech concludes that Samsung's positive brand identity is a result of its branding, marketing, and corporate social responsibility efforts.

Running head: INFORMATIVE SPEECH ON SAMSUNG
INFORMATIVE SPEECH ON SAMSUNG
Name of the student
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1INFORMATIVE SPEECH ON SAMSUNG
Introduction
In spite of the accusation of copyright infringement by Apple Inc. Samsung has been
able to achieve and maintain a positive brand identity and image in the telecommunication
industry. The South Korean multinational conglomerate Samsung is recognized to be one of
the global leaders in digital media technology and telecommunication with a customer base
ranging across the globe. The aspect to be explored in this speech is the methods by which
Samsung has been able to maintain a positive brand identity.
Discussion
The branding strategy of Samsung involves the provision of high quality products at
low prices to its targeted customers. The simple yet attractive logo of the company, sleek
design of mobile phones and other digital media technology and after sales servicing facilities
have a positive impact on the brand perception among the customers.
The marketing strategies adopted by the company are not only efficient but also
innovative, which focuses on the provision of adequate information on the new features and
quality of the products. The company has also adopted the strategy of competitive pricing
which allows them to remain competitive in the market among rivals such as Apple Inc.
The company also focuses on sustainability in business practices through the
incorporation of innovation in manufacturing and distribution processes, so that they are able
to contribute to the society.
Conclusion
Thus, it can be concluded that the positive brand identity and image of Samsung is
owing to several factors like the branding strategies, marketing strategies and corporate social

2INFORMATIVE SPEECH ON SAMSUNG
responsibility activities adopted by the company through sustainability in its business
practices.