MGM1101 Final Project: Research and Analysis of Samsung

This project provides a comprehensive analysis of Samsung, a leading global technology company. It begins with a summary of Samsung's history and current market position, emphasizing its evolution and key competitors. The core of the analysis involves a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to evaluate Samsung's internal and external factors. The project then delves into environmental constraints, examining both specific and global environmental factors affecting Samsung's operations, including political, economic, socio-cultural, technological, legal, and environmental considerations. Key stakeholders are identified, including clients, consumers, shareholders, and employees, highlighting their influence on the business. The organizational structure and design of Samsung are analyzed, focusing on its mechanistic structure and departmental divisions. The project also explores employee motivation strategies based on McClelland's theory, and provides recommendations for improving Samsung's strategies, including enhancing consumer loyalty through technological advancements and effective R&D. Finally, it outlines control measures and recommendations, such as business activity monitoring and the balanced scorecard method, to assess and improve Samsung's performance.

MGM1101
Final project- Research And Analysis
Part – II
Analysis of aspects of Samsung

Table of Contents
SUMMARY.....................................................................................................................................1
FORMULATING STRATEGIES...................................................................................................1
ENVIRONMENTAL CONSTRAINTS..........................................................................................2
STAKEHOLDERS..........................................................................................................................4
ORGANISATIONAL STRUCTURE AND DESIGN....................................................................4
MOTIVATING EMPLOYEES.......................................................................................................5
RECOMMENDATIONS.................................................................................................................5
CONTROLS AND RECOMMENDATIONS.................................................................................5
REFERENCES................................................................................................................................7

SUMMARY
Samsung is a Korean company which was founded in 1938 by Lee Byung-chul as a
trading organisation. In a time span of 30 years it entered into other industries as well including
textile, security and insurance. The company Samsung entered the filed of Electronic in late 60's.
With the introductions of the products smartphones and semiconductor the game plan and
position of the organisation have turned in the market. To reach at the current position the
company and its authorities have made gone through struggle, hard work and with constant
determination they have reached here. At present Samsung is world's largest info tech company
with bring at 2 number for largest ship builders in the world. One of the major competitor of the
Samsung is the USA bases company Apple Inc. The company have faced serious allegation of
the infringement of the technology from its rivals that results in steep fall in the revenues. The
competition in the market place is also getting tougher and new entries in this industrious is
making it tougher effecting the growth of Samsung. But the organisation have emerged
successfully and maintained its position in the markets so this phase will be faced by it smoothly.
In this research papers various aspects related with Samsung are addressed which includes
formulating strategies over the SWOT analysis, effects of environmental factor, identifying key
stakeholders, the organisational structure and design, motivating employees and controls and
recommendation for Samsung.
FORMULATING STRATEGIES
Strength:
The major strengthen of the Samsung is it have a retained a global position in the market
and have a significant reputation leading to have a large consumer base with a grate emphasis on
Research and development. These strengths can be exploited by Samsung in positive way by
entering in those areas where it is not operating as this is not unknown name and is a leading
company in information technology (Lo and et.al., 2018). As a leading chipmaker it can enter
into joint venture and contract with the new entries in the market to sell its chips and to can lead
to a monopoly in this field.
Weaknesses:
Samsung has a diversified portfolios with operating in many files that results in diverson
of the resource for this evaluation of each bushiness must be dine and lower profit and
consuming more resources must be shut down. Moreover, due to heavy competition the profits
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margin is low in the smartphone industry so for this the resources can be restricted to the limit of
requirement and must applied to these to business which have a higher profitability grounds.
Opportunities:
With increased dependency of the technology and growth in the demand of smartphone
Samsung can used it strength of R and D to bring in newer and lasted technology in its
smartphones and other electronic devises to attract more consumers and retain current
consumers. Moreover, as seen in the weakness the smartphone bushiness have a lower profit
margin bases and to overcomes the same it must diversify its resources as investing in other
profitable business to maintain the profit level of the Samsung.
Threats:
With increased consumer awareness and number of competitors Samsung have direct
threat of losing its consumers and market position. For this is must above the situation of the
allegation of technological infringement allegation it faced in the past. As this directly effected
the reputation and losing a large mass of consumers worldwide. It must indulge in providing
latest technology and engage the consumer with the Samsung only. For the threat of changing
technologies it can use it strength of great Rand D to see the dynamic range and must adopt it at
a feaster pace as compared to its competitors.
It can be stated that Samsung is operating in a dynamic and fast changing marketplace
and for this its must used its strength to greater extent and grab the opportunities with a faster
pace to mitigate its weakness and answer the threat Smartly by handling the situation as per the
need of time to maintain the current situation and avoid the threat.
ENVIRONMENTAL CONSTRAINTS
Specific environment:
One of the factor that affect the operation of Samsung is related with the innovation
resource of the business. As the business need continuous development of the innovation in
technologies and strategies as well (Tsai & Chang, 2018). For this Samsung is reduced to have
multi approaches and demands participation in global consortia, cooperation with vendor and
operation of successful overseas research centre. All this together effect the organisation
activities and operation which Samsung has to answer effectively.
PESTEL:
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Political The political environment is conducive to its operations and though there
are minor irritants in some foreign markets. However, in recent months, it
has faced significant political headwinds in its home country of South
Korea because of the country’s tensions with North Korea due to political
insability.
Economic This dimension is especially critical for Samsung, as the opening up of
many markets in the developing world has meant that the company can
expand its global footprint (He and et.al., 2017). The ongoing global
economic crisis is forcing Samsung to seek profitable ventures in the
emerging markets
Socio culture Samsung being a Global company has had to act locally meaning that it
has had to adopt a Glocal strategy in many emerging markets and has
tailored its products to the fast changing consumer preferences in the
various markets where it operates
Technological Samsung is one of the leading innovative company in the world. This has
translated into an obsessive mission by the company to be ahead of the
technological and innovation curve and a vision to dominate its rivals and
competitors as far being the first to reach the market with its latest
products is concerned.
Legal The company faced a lawsuit against Apple for technological
infringement and this is to be seen how the mega aspects are met the
Samsung.
Environmental This requires to ensure that it company do not compromise on the
working conditions or the wages it pays to its labor who are engaged in
making the final product.
Global environment:
At the global level the factor which effect the operation of Samsung bin the presents time
is green environmental coverage With increased awareness and vegetative impact on global
atmosphere the organisation is responsible to reduce the e wast and minimise its carbon
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footprint. Samsung is required to invest a good amount of resources in this area to maintain
reputation and the legal requirement of the green environment.
STAKEHOLDERS
The key stakeholders of Samsung are the clients, consumers, shareholders, government
agencies, business partners, NGO, local communities, employees and financial consultants. All
the stakeholders of Samsung have direct or indirect effect on the business operations. The
shareholders demand reliable dividend policy and sound corporate governance and this require
Samsung to have effective ethical conduct and meet CSR with sound basis (Communication with
stakeholders, 2018). The consumers demand new and latest technology with consistent services
and any lag in this lead to losing the consumers. Moreover, the government and NGO require
organisation to follow legal provision without any loop this is mandatory avoider the legal
consequences. All of them have different importance for the organisations consumers are the
who but it products and serviette, shareholders are the owners of business, employee are the one
to carry out the activities and operation of the business. At present time consumers are the one
who must be focused upon to make loyal customer of Samsung through latest technology.
ORGANISATIONAL STRUCTURE AND DESIGN
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The above chart represent the organisational structure and design of Samsung. This is
more of mechanistic structure as there is lack of the horizontal communication among the lower
department and each of them have to report to their corrective higher department (Samsung
Company Organizational Structure, 2018). For every work a specialised department is made
which includes memory, S.isi, Led, visual display, Digital appliances, mobile communication, IT
solution, network, digital marketing and media solution centre division. All the departments are
responsible to look out the specified work assignee to them and they are required to report their
seniors in the vertical structural manner. The decision taken seems to be centralized by this
organizational structure as there is not signs of inter departmental communication.
MOTIVATING EMPLOYEES
For motivating the employee of Samsung the theory used is the McClelland the need for
achievement, affiliation and power. This will be applied in the organisation by identifying the
need of accomplishment of employee and demonstrating their competence and mastery. With
this employee will be provides a feeling of affiliation by extending love, respect and sense of
belongingness to employee (Omer, 2019). Lastly they will be given powers and authorises as to
control work of their own and of others as well. This theory definitely increase the job
sanctification and employee can relate to business to give effective job performance.
RECOMMENDATIONS
From getting an insight into the strategies, environmental factors and SWOT of Samsung
in both the research paper it can be stated that the consumers of the business are getting
vulnerable and market have also become dynamic. This is seen both in the SWOT as well as
environmental constraints and Samsung need to work on it to make its costumer base stronger
with d option of technological advancements at faster pace. With effective R and D newer
technologies can be developed making the consumer loyal to business as they will get what they
want and to offer it on reasonable prices. This will directly affect the operations and profitability
of the sanitisation ans also enhances the reputation of business in the global market place.
CONTROLS AND RECOMMENDATIONS
For monitoring the progress of the Samsung different performance the business activity
monitoring will be applied to see the performance of the business. This tool will monitor the
process of Samsung to meet the management indicators through the use of charts, tables, cards
and maps. To monitor the activities the feedback control pan will be used as this provide an
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insight into the issues, problems and suggestions related to the activities and how they can be
improvised. For this control measure the balance score cared method will be applied to translate
the mission and Vision of the Samsung in actuality (Park, Kim, & Song, 2015). Full, partial or
non achievement of the goals and objective of the business will be identified though application
if this measure as to what extent the resultants of the activity relate to the mission and vision
objective of the company. When a lag in the performance is seen for the same controlling action
will be taken as reach the objective with full capacity by regular reviewing the performances and
stating what can improvise it and implementing the same.
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REFERENCES
Books and Journals
Lo, B and et.al., (2018). Systematic review and meta‐analysis: assessment of factors affecting
disability in inflammatory bowel disease and the reliability of the inflammatory bowel
disease disability index. Alimentary pharmacology & therapeutics. 47(1). 6-15.
Tsai, W. L., & Chang, P. T. (2018). Combining data envelopment analysis and competitive
dynamic theory for exploring global smartphone manu-facturers' performance. JABS. 4(2).
109-125.
Omer, S. K. (2019). SWOT analysis implementation's significance on strategy planning
Samsung mobile company as an example. Journal of Process Management. New
Technologies. 7(1). 56-62.
Park, C. H., Kim, W., & Song, J. H. (2015). The Impact of Ethical Leadership on Employees’
In‐Role Performance: The Mediating Effect of Employees’ Psychological
Ownership. Human Resource Development Quarterly. 26(4). 385-408.
He, Z and et.al., (2017). An empirical investigation of the relationship between Six Sigma
practices and organisational innovation. Total Quality Management & Business
Excellence. 28(5-6). 459-480.
Online
Communication with stakeholders. 2018. [Online]. Available through
:<http://www.samsungsecurities.com/csr/engagement.do?
cmd=list&MenuCode=M020102>
Samsung Company Organizational Structure. 2018. [Online]. Available through
:<https://www.scribd.com/doc/232077750/Samsung-Company-Organizational-Structure>
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