Samsung Australia Business Innovation Project - 21643 Innovation Lab

This project explores business innovation strategies for Samsung in the Australian market, addressing declining sales and unmet user needs. The solution focuses on manufacturing and launching new, unmatched products with advanced quality and varied color options to attract customers. It emphasizes customer co-creation through social media feedback to understand color preferences and desired improvements. Key activities include platform development, marketing, and targeted customer segmentation, with a pricing strategy starting at AU$600. The prototype includes pink covers for female customers, enhanced camera features, and rainbow features for gay customers. The project aims to test assumptions about user desirability, technological feasibility, and business viability to create value for users and stakeholders in a competitive market.