Samsung: Organisational Strategy, SWOT, PESTLE, VRIO Report

This report provides a comprehensive analysis of Samsung's organizational strategy. It begins with an introduction outlining the report's objectives, followed by detailed examinations of SWOT (Strengths, Weaknesses, Opportunities, and Threats), PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) factors, and VRIO (Value, Rarity, Imitability, and Organization) analysis. The SWOT analysis highlights Samsung's strengths, such as innovative design and strong marketing, while acknowledging weaknesses like competition and market challenges. The PESTLE analysis assesses the external environment, including government regulations, economic conditions, and technological advancements. The VRIO framework evaluates Samsung's resources and capabilities to determine its competitive advantages. The report concludes by summarizing the key findings and providing references for further research, offering insights into Samsung's strategic position and business planning.

ORGANISATIONAL STRATEGY

TABLE OF CONTENT
• Introduction
• SWOT
• PESTLE
• VRIO analysis
• References

INTRODUCTION
• Organizational strategy refers to the sum total of all
the actions which is undertaken by the company in
respect of examining the internal and external factors.
• Through this aspects, it results in setting the company
goal and mission in respect of sustaining in market
for longer time period.

SWOT
Strength
• Innovative design on mobile phones
• Design and research capabilities in products.
• Unique marketing techniques
• Strong relationship with the retailers
Weakness:
• They not reach near to the apple marketing techniques
• Focus on consumer electronic sales
• Google android open sources as their operating systems
Opportunities
• Design of smart phones or Samsung pay
• Samsung gets is in form of Amazon. Com
Threats
• Apples is the biggest competitors
• Facing rivals such as Huawei and Xiaomi in the market

PESTLE
Political: new and pre exiting government regulation:
Economic : Inflation in the prices of the products
Social : Google android phones instead of Samsung new technology advancement
Technology : Advanced technology in the systems
Legal: Different norms for different countries
Economic: Ecofriendly environment

VRIO Analysis
Resources Valuable Rare Difficult to Imitate Difficult to
organize
Competitive
consequences
Technical experts
and suggestion in
planning the
operation system
Yes Yes Yes Yes By this aspects, it results
in enhancing the business
through securing the data
and information of the
customer in better
manner.
Renowned brand
image
Yes Yes Yes Yes It results in sustaining
the business through
carrying the renowned
brand image in the
market.

CONCLUSION
From the above study, the report carries
with the matters relating to examining
various organizational strategy which is
undertaken by the Samsung in respect of
sustaining their business at global level.

REFERENCES
Books and Journals
Oe, H., 2020. A Conceptualisation of innovative organisation of an ICT company: A focus on the impact of ‘innovative
milieu’. Journal of Business School. 3(1).
Jung, U. and Chung, B. D., 2016. Lessons from the history of Samsung’s SCM innovations: focus on the TQM
perspective. Total Quality Management & Business Excellence. 27(7-8). pp.751-760.
Online
PESTLE Analysis of Samsung. 2020. [Online]. Available through: https://
www.managementstudyguide.com/pestle-analysis-of-samsung.htm.