A Comprehensive Report on Samsung's Innovation and Commercialization

This report provides an overview of Samsung's innovation and commercialization strategies. It begins by defining innovation and commercialization, highlighting the importance of the commercialization funnel in attracting customers and differentiating Samsung from competitors. The report then outlines the new product development process, including idea generation, screening, concept development, product development, test marketing, and commercialization, with a specific focus on the holographic phone. A detailed business case analysis is presented, covering the executive summary, objectives, mission, source of innovation, and solution, emphasizing how Samsung aims to generate profit through innovative products. The report concludes by reiterating the significance of innovation and commercialization for Samsung's sales growth and market share, including the roles of the commercialization funnel and frugal stage innovation. The report includes references to academic sources supporting the analysis of Samsung's commercialization strategies.