Analysis of Samsung's Commercialization and Innovation Processes

This report analyzes Samsung's commercialization and innovation strategies. It begins by defining commercialization and its importance, followed by an examination of Samsung's approach to new product development and its commercial funnel. The report highlights how Samsung utilizes the commercial funnel to understand customer behavior and improve sales. It then presents a business plan overview, emphasizing Samsung's customer-centric approach, market analysis, and use of venture capital. The conclusion summarizes Samsung's innovative efforts, particularly in the smartphone market, referencing the impact of their product releases. The report provides insights into Samsung's strategies for achieving customer satisfaction and the company's technological advancements.