Samsung UK: Communication Strategy Analysis and Report

This report analyzes Samsung's communication strategies, focusing on internal and external communication methods within the company. It examines how Samsung utilizes various communication tools, including telephone, email, and social media, to engage with stakeholders, manage product launches (specifically the Galaxy S7), and gather feedback. The report details the importance of strategic planning, adherence to business laws, and the use of both internal and external information sources for decision-making. It also evaluates the effectiveness of different communication channels for inviting stakeholders to events and emphasizes the need for continuous improvement in communication practices to build strong customer relationships and achieve business goals. The report also stresses on the importance of using authentic sources of information for making strategic decisions.

MANAGING
COMMUNICATION

INTRODUCTION
Communication is a tool which guide for the success of a business and it is a
very essential part for the success of an organisation. The present report is focusing on
the communication process of a business and also the elements which are directly
effects on the same(Van Der Riet., 2007.). This is a systematic process to manage this
in the whole company, it helps in the making of the collective efforts of the company. An
owner or a leader have to manage the communication in between the each level of the
organisation to make clear situations in the employees and also it helps in the order
flow. The present report is based on the Samsung company, this is having a big
structure and dealing in the electronics, chemicals and engineering. The company is
using their employees in the decision making process and they are using the internal
and external sources of information for the betterment of the company.
TASK 1
1.1
The management have to take several decisions for the success of the
Samsung, they have to use informations which comes from the internal and external
sources. The management have to use this in specific way which helps in the decisions.
Samsung is an international company and they have to use the informations, the
management have to take various internal organisational decisions which belongs to the
employees and for the management of them(Trevino. and Nelson., 2010.). The higher
authority have to use the informations to make the decisions. Information can be used
from the strategic, tactical and operational levels of the company, strategic is related to
the pre-planned process of decisions which is decided by the management team.
Tactical is used for the decisions which makes by the managers for the problems which
become in the routine works of the company. Operational level is focusing on the
workers and their problems, this is mainly related to the basic work of the company. The
management team have to use this informations to make decisions.
1.2
The Samsung UK have to use strategic plan for the whole company, sales,
product development and other type of particular task have a strategic plan. The plan is

makes the easier way for the company to follow a strategy to achieve their desired goals
of the company. This is having the time limit for the each part of the plan and company
have to follow this. The strategic plan is made by the high authority of the Samsung UK.
The Company have to follow the UK business laws to manage the employees and the
environment of the company(Schaper., and et. al., 2010.). These laws have to
implement in the whole organisation to attain the goals of the company. The company
have to follow the contract law of the UK to make the contracts in between the suppliers,
partners, employees and for the marketing companies to make clear situations of the
contract. The management is having a specific procedure of the recruitments and after
that company gives them a proper training sessions and personnel development
program to work without hesitation.
1.3
The Samsung UK is having the various informations to take decisions for the
future planning, the company have two types of sources the one is internal and second
is external. The assessments of the sources are here:
Internal Sources:
Sales figures are the most authentic source which gives the past sale of the particular
time period. Company can make their strategy and decisions using this. Company may
have their personal records which have additional sales and expenses of the particular
time period so company have to adjust their policies according to this. Samsung can
use customer records for the product making decisions, in which seasons company
have additional sales. Company can use the financial documents accounts to which tells
the real facts of the company( O'Hair., Friedrich. and Dixon., 2007. ).
External Sources:
Samsung is having the external sources they can use this in the sales and marketing of
the products. Government website is having high authentic data and company can use
this. Trade association journals is having the data of inflations and market analysis so
the company can use this in the marketing decisions but Samsung have to use this
carefully. Newspapers, magazines and social networking is having not much accuracy
so the management have to use this seriously, they have to proper analyse them before
the use and this is a last option for them(Krishnamurthy., 2008.).

M1
Evaluation of internal and external sources of information : Internal sources of
information are much reliable in nature as compared with the external sources. As they
are prepared by the cited entity itself. But there are certain that can relied such as
government data and trade association journals. But if we compare other external
sources with the internal sources then internal sources has more credibility. Internal
resources are accounts are huge authentic but it just having a need to use it
appropriately. Newspapers are not authentic if they are not taking data form an
authentic sources so companies have to aware before using data.
1.4
The Samsung have to use the information to make strategy for the future, they
have to use them after a proper analysis. They have to make sure about the authenticity
of the sources of information. Generally internal sources are more authentic form the
external. The management company have to use their experience and expertise to
make strategies for the sales and marketing of the product. The company have to make
proper research for the customers, company have to manage their demands and they
have to analyse the demands of the customers and they have to make changes in their
products according to their customers(Holm., 2006.). The company have to make a
proper strategies for the sales and they have to make short term targets to increase the
numbers of the customers. They have to make communication with their consumers and
get their feedbacks for the product and service. In create a relationship with them and it
helps in to increase of the customers.
TASK 2
2.1
The Samsung company is launching a new product for the launch and it is a new
smartphone Galaxy S7. This phone is having some advance features and a large space
to save files(Gurau., 2008.). The company is making the phone for the business class
peoples, this phone is having a unique style in it and this is having the software which
helps for the businessman.

The company finalise an occasion to tells about this product to their stake holders
and they are;
Customers; The company is a leading company in the smartphones and they know the
demand of the customers, so the company is inviting the old business class users for
the event.
Marketing Employees; Company is inviting them also to know about the exceptions of
the consumers.
Marketing Companies; The company have to invite them also because they have to
show them attitude of the customers for the future marketing strategies.
Directors; These are the important guest for the event to make the future strategy and
the product developments(Gharajedaghi., 2011.).
2.2
The Samsung have to use the cost effective channels to invite the stakeholders
for the event;
Telephone: Samsung can use this communicational tool for the invitation but they have
to use the proper format and voice code for the invite them. This is tool is generally used
in the personnel communication. This is having two way communication channel.
E-mail: Liaison trainee can use this, this is very cost effective and most probably used
by the companies to make invitation. This is having the full details about the event and it
gives an impact on the invitees. But it is having single channel communication(Grant.
and O’Donohoe., 2007.).
Fax: This is an older way of communication and it is not necessary that the invitees
have the fax numbers.
Word of mouth: Liaison trainee can use this for the known directors and marketing
employees. But it have a chance that they does not remember the day and time of the
event.
Facebook and Twitter: The trainee can use this to invite the customers in the event,
this is one of the most cost effective channel and it having the two way communication
channel(Gailloux., and et. al, 2012.).

2.3
The liaison trainee have to make ensure about the invitees that they are coming
in the event. They have to cross check about their availability in the event because the
success of the event is depends on the guests of the event. They have to cross check
about they are coming or not. They have to take feedbacks from the invitees and the
time availability for the event(Forsgren. and Johanson., 2014.). They have to make
proper short discussions to take feedbacks for them when they are making
communication for the invitation. Liaison trainee have a responsibility to take their
opinion about the event and their interest in the event. The trainee having the duty to
clarify their agenda of the event and ha has to clear their doubt for the event. It is better
to take feedback to make the strategy implementation, their feedback are essential part.
2.4
The trainee have to make an interesting and memorable event for the product
launch, this is essential to make interesting because this the attraction for the
stakeholders. They have to use advertise their event by the social networking sites,
advertisements in the local news papers and magazines(Eisenberg., Goodall Jr and
Trethewey., 2013.). Promotion is a basic tool for the success of this event so they have
to use it in a effective manner. In the event company have to promotional activities and
contest to increase the interest and involvement in the event. Winner of the contest
have some surprise and which a factor helps in the stakeholders numbers in the event.
The trainee have to make some questions related to the products knowledge and it may
be quick quiz for the stakeholders and mostly for the customers. So this is the most
useful part to make the memorable and successful event for the launch of the product.
M2
As the company has invited all of the stakeholders which are having connection
with the product. They have to increase number of stakeholders to create better product
launch next time.

D1
In this task I have to use more better communication medium like SKYPE meet
with the stakeholders to invite them which can impact on the number of guests in the
product launch.
TASK 3
3.1
The Samsung is using the various tools of the communication, they are using the
traditional tools and contemporary tools to communicate with their stakeholders. They
are using telephones to make communication with their customers. They are having the
expertise in it. Their representatives having specialisation in it and they are making the
sensible communication with them(Du., Bhattacharya. and Sen., 2010. ). Letter is also is
a another format which is a very old and traditional tool of the communication.
Announcement board is a tool which helps in internal communication, the
announcement board is announce the immediate information to the whole organisation.
Internal memo is used in the internal communication and this is a hand written note
which provided by the supervisor to the employees. Formal and informal meetings of the
departments are the general communicational tools which helps in to make clear
situations in between them. Email and website are the latest communication tools and it
is very effective quick and trendy so they have to use this properly.
3.2
The Samsung have to use effective communication with the customers to make a
relationship with them. They have to make proper talk with the customers when they are
buying their products. The sales representative have to make more and more
discussion with the customers to analyse customers needs and their experience with
the Samsung. Face to face interaction is the best tool which make a quick revert of the
feedback(Dodd., 2007.). The market representatives have to make special and effective
communication with the regular customers for the feedbacks of the products and
services. They have to give a feedback form which have a proper format like customer
details, selected questions related to the product they are using and what are the

changes they want from the company in their products and services. This is a proper
format to take the feedbacks from them(Crane. and Matten., 2007. ).
3.3
The Samsung UK have to make proper and regular communication with the local
community. They have to use the efficient way which creates an impact on the targeted
audience. Samsung can use the regular town hall meetings, they have to make invite
their regular consumers by the above given communication tools. The company can use
this in a regular way, the company have to use a particular day for this and they have to
make reminder by the e-mail(Argenti., 2015.). The company can use this for the regular
communication and problem solving meetings. The Samsung can use as a problem
solving meetings. The Samsung can use the local media also to make communication
with local peoples and users, so they can use the local radio channel, local television
channel and local internet channel to make communication with them.
3.4
A personal SWOT analysis focusing on the communication skills:
STREGNTH:
I have strong point that I can elaborate my feeling and plans perfectly to the targeted
audience and as liaison trainee this is the best part for me. Face to face communication
is the best task which I perform easily anywhere and with anyone.
WEAKNESS:
My weak point is that I am not a good listener so sometimes it creates a very bad
impacts in the meetings and seminar so I have to work on it as soon as
possible(Attridge., 2009.).
OPPORTUNITIES:
I can communicate with the unknown person and this is an opportunity for me because
the corporate sectors wants this types of peoples in their company.
THREATS:
I have to polish my ability to perform more better in the Samsung, there are many more
trainees and they are very talented so I have to work on my weakness and I have to be
a strong competitor for them(Coombs., 2014.).

I have to make effective stereo channel communication so I have to listen first and give
the answer. This way gives a solution for the betterment of my weakness.
M3
An individual communication plan is needed by Samsung for managing
communication of information inside the organisational structure. There are three levels
in Samsung where a communication plan can be implemented. These three levels are
Top level, middle level and lower level management. There are various methods
through which middle level can communicate with the top level management, either by
sending mails or by interacting personally with them. But lower level management
needs to communicate only through mail, if they wants to communicate with top level
management. Because it will be informal communication, in case they communicate
directly with top level managerial personnels.
TASK 4
In PPT

CONCLUSION
All of the above report is tells about the communication in the Samsung UK, they are
having several stakeholders and they have to make proper informational exchange and
company is managing it. The liaison trainee is organising an event for the product
launch and he is making their effects on it. Communication is a essential part for the
Samsung.

REFERENCES
Books and Journals