Samsung Communication Report - Strategies and Recommendations

This report provides an analysis of Samsung's communication strategies, focusing on current practices and potential improvements. It examines various aspects of communication, including data collection methods, the use of online tools, and the importance of internal communication. The report explores the role of social media and mobile applications in enhancing communication and provides recommendations for optimizing these strategies. The report also includes a list of references that support the analysis and provide further context. Overall, the report aims to assess the effectiveness of Samsung's current communication practices and suggest ways to improve them for better stakeholder engagement and business outcomes. The report also includes recommendations for improving communication through various channels.

MANAGING COMMUNICATION
(Task 4)

INTRODUCTION
The Samsung is a big brand of the UK and they
have to make proper and effective communication
with the internal and external stakeholders.
Communication is an essential tool for the
success of the company.

REPORT ON EXISTING
APPROACHES IN THE SAMSUNG.
 Data collection Approaches.
 Formatting Approaches.

REPORT ON EXISTING
APPROACHES IN THE SAMSUNG.
 Data collection Approaches.
 Formatting Approaches.

CONTINUED...
 Storage Approaches.
 Dissemination Approaches.

IMPROVEMENTS IN THE
MEDIUM
 Online Data Collection.
 E-Format.

CONTINUED...
 Online Data.
 Proper Internal Communication.

USERS FRIENDLY STRATEGY
 Social sites.
 E-Mail.

CONTINUED...
 Mobile Application.

REFERENCES
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responsibility (CSR): The role of CSR communication. International Journal of Management
Reviews. 12(1). pp.8-19.
Eisenberg, E. M., Goodall Jr, H. L. and Trethewey, A., 2013. Organizational communication:
Balancing creativity and constraint. Macmillan Higher Education.
Forsgren, M. and Johanson, J., 2014. Managing networks in international business. Routledge.
Gailloux, M. A., Samson, K. and Shah, G. M., Sprint Communications Company LP, 2012. Managing
communication network capacity. U.S. Patent 8.135.388.
Gharajedaghi, J., 2011. Systems thinking: Managing chaos and complexity: A platform for designing
business architecture. Elsevier.
Grant. I. and O’Donohoe. S., 2007. Why young consumers are not open to mobile marketing
communication. International Journal of Advertising. 26(2). pp.223-246.
Gurau. C., 2008. Integrated online marketing communication: implementation and management.
Journal of communication management. 12(2). pp.169-184.
Holm. O., 2006. Integrated marketing communication: from tactics to strategy. Corporate
Communications: An International Journal. 11(1). pp.23-33.