Effective Communication Management: A Samsung Stakeholder Report

This report provides a comprehensive analysis of Samsung's communication management strategies, focusing on key stakeholders such as customers, shareholders, employees, and the government. It examines the systems used for communication, including email, websites, and video conferencing, and discusses the impact of technology, cultural values, and organizational policies on communication effectiveness. The report identifies potential barriers to effective workplace communication, such as perceptual, emotional, language, cultural, and physical barriers. It also explores relevant organizational communication theories, including Weber's classical organization theory, Tompkins and Cheney's organizational control theory, and Deetz's managerialism theory. Furthermore, the report offers recommendations for improving workplace communication, such as regular employee check-ins, easy access to internal knowledge, and assessment of current communication methods, along with measures to evaluate the success of the proposed plan. This document is available on Desklib, where students can find a variety of study resources, including past papers and solved assignments.

MANAGING COMMUNICATION

AC1.2 System used for communication key information to the stakeholder in the
Samsung.
There are main key stakeholder Samsung and knowledge and information they required such as follows:
 Customers: This are the main stakeholder of the cited firm which required the specific knowledge
about the new products and information of each and every products of its quality and original.
 Shareholders: This are the most important stakeholders of the organisation in which they must have
knowledge about the firms investment and new ventures are the necessary information they should get
from the organisations.
 Employees: This are the key stakeholder and they must have knowledge about the firms position and
information of new launching products.
 Government: This can be the external stakeholders of the Samsung in which they must have
knowledge about their practices inside the firms in terms of finance and polices for the organisations
made by government.

AC1.2 System used for communication key information to the stakeholder in the
Samsung.
There are various system have been used by the organist ion for communication to their stakeholders such as
follows:
 Email: This is an modern way of communication system which has been used by the Samsung to
communicate with its stakeholders by Email to send the important message and various information
such as new products lunching, prices, offers and outlets set up in a effective way.
 Website: This can be the common system used by the organisation in which they communicate with
their stakeholder with the help of attracting firm website by updating each and every information about
the company new launching their corporate news. This will help to build the trust of all the
stakeholders. For examples : information of New Phone and other products and the job positions.
 Video Conference: it is an system used by the Samsung for communication with their important
stakeholder such as employees and business partner for the effective deals.

AC2.2 Use of technology and help in communications and its hinder
The various technology have been used by the Samsung for communication such as follows:
 The organization used their own software for the internal communication to inform the employees
about the day to day operation.
 The had use the fleet communication for their information about delivery with help of text message
while some of the driver don't have the company mail. For that firm is using smartphone and GPS tools
which can be easy for them to track.
 The hindrance of the such technology will be more threat to the company or the drivers personal may be
hinder as it will track each and every location of the employees.

AC2.1 Communication influenced by values and culture factors
The Samsung presence has global and they have huge impact of workforce diversity in the organization which
results the various culture and values are influencing in the organization for the better rules and regulation.
This can not only affected to the employees but also on their performance. As the culture can be
understand as the value, attitude and manner of implement the various things which the individual form at
the specific location where they have born and brought up as a kid. Because this will impact on their
communication across the culture of the organisation which is important to set up common for all. As the
Samsung have the dynamic organisation culture and values which can be considered to each and every
employees of the firm. So it is important for the organisation to implement the effective policies for the
employees which can be common for all and make the better Workington environment without any
influencing the culture values factors.

AC2.3 The communication Policies and Procedures and its impact.
The Samsung have their own global policies and procedures for the organizations as
reference guide to their approach to accountable and responsible business
practices. The main aim of the organization to bring the health relation with the
employees as well other stakeholder which are associated with the organizations.
The NGOs, government, customers, shareholders, suppliers and employees
which are develop along with the various responsibilities as global corporate
citizens. In this manner Samsung electronic will help to manage their corporate
communication for the sustainability development.
 They also comply with the various legislation and ethical standards.
 Samsung maintain the effective organization culture.

AC1.3 Analysis of potential barrier to effective workplace communication.
The various barrier to effective communication at workplace will bring the positive impact of the negative
which can be depends. These barrier will be describe in the details such as follows:
 Perceptual Barriers: This can be the most common communication barrier have been face by the
organisation in which the two top management authority will give theory opinion on the same
perspectives.
 Emotional Barrier: The another communication barrier which will be bring the effective
communication which is emotional. In this fear and mistrust from the ground level employees need to
focus on the effectively communicating with the other employees(Farnsworth, 2013).
 Language Barrier: This can be that effective barrier due to workforce diversity in the organisation the
employees speak the different language which cause the communication barrier.
 Culture Barriers: This is also an effective communication barrier which bring the adverse situation in
the organisation due to workforce diversity employees are available in the company which have various
culture and ethics cause the communication issues while framing the rules and regulation for the
betterment of firm.
 Physical Barriers: This can be the most important effective barrier of communication in which the
physical barriers bring the issues in better top to bottom level due ot area cover of the internally will be
more from the top level employees which can be remove with the help to proper interaction.

AC4.2 Theories of organisational communication.
The communication is the most important aspect in the firm which will help to bring the major impact on the
cited firm. As the various theories of organization communication which can be explain as follows:
Webers Classical organization theory of fixed hierarchy:
This theory will suggest the effective potion of the various management in the organisation and the structure
will be fixed and the communication process within the firms. The theory suggest that it is important for
the company to predefine their roles and responsibility and the organisation communication will be based
on the fix structure which will help to avoid the various conflicts in the firms(Greenberg, 2012).
Tompkins and Cheney's organisational control theory:
This theory will suggest the which can be control of the organisation in four way in which it will determine
how organisation bring the power with the help of simple, technical, bureaucratic and focus. As per this the
organisation will be manage their communication.
Deetz's Managerialism Theory:
This theory will be covered the fixed impression of firms and apart from the posits a point of view of the firm
which will considered in key account as the popular desire of the people and the ability centres in the
firms.

AC4.3 Recommendation on the basis of plan to improve the workplace
communication in the organisation.
The better the communication of the organization it will help to bring the major difference and set
of standard will be implemented so from the recommendation on the basis of plan to
improve the workplace communication in the organization such as:
 Check in with employees on regular basis: This can be the important for the organisation
the improve the workplace communication.
 Make internal knowledge and information easily available: For the new employees in
the organisation which required to set and standard and rules and regulation for familiar
with the internal information and knowledge which required to available easily during the
time of induction only so that communication can be made easily at the workplace(Qiu,
Khan A. and Sheth, AT&T Intellectual Property I LP, 2016.).
 Asses the current internal communication Methods: it is important for the organisation
to asses their internal communication methods such as email, phones and internal
equipment used for the communication need to be proper monitors..

AC4.4 Measure to evaluate the success of the plan.
The evaluation of the organization plan will be success on the basis of the continue monitoring of
various polices and procedure of the Samsung which need to bring the better resource and sets
an effective communication in the organization. The employees are also able to communicate
with the each and other as per the recommendation made will be implemented effectively.

References
Qiu, C., Khan, A. and Sheth, N., AT&T Intellectual Property I LP, 2016. Method and apparatus for managing
communication faults. U.S. Patent 9,515,849.
Greenberg, J., 2012. Managing behavior in organizations. Pearson Higher Ed.
Farnsworth, A., BlackBerry Ltd, 2013. Method and apparatus for managing communication of compressed
mode capabilities. U.S. Patent 8,355,721.
Suryanarayana, L., Mandyam, G.D., Bernard, C.G., Hunter, K.E. and Raffaelli, N., Qualcomm Inc, 2015.
Apparatus and methods for managing widgets in a wireless communication environment. U.S. Patent
9,110,685.
Ramer, J., Soroca, A. and Doughty, D., Jumptap Inc, 2012. Managing payment for sponsored content
presented to mobile communication facilities. U.S. Patent 8,103,545.

CONTD..
Gailloux, M.A., Samson, K. and Shah, G.M., Sprint Communications Co LP, 2012. Managing communication
network capacity. U.S. Patent 8,135,388.
Boyer, D.G., Bukauskas, N., Coombs, T., Dinh-Trong, T., Geppert, B., Kleist, T. and Roessler, F., Avaya Inc,
2015. User interface for managing communication sessions. U.S. Patent 9,158,444.
Coombs, W.T., 2014. Ongoing crisis communication: Planning, managing, and responding. Sage
Publications.
Soumier, V., Rabaute, E., Regouby, C., Mothes, Y., Gilis, F. and Cuq, P., Airbus Operations SAS, 2014.
Method and device for managing communication channels for data exchange from an aircraft. U.S. Patent
8,676,191.
Hadas, D., Loy, I., Rochwerger, B. and Satran, J., International Business Machines Corp, 2012. Managing
communication between nodes in a virtual network. U.S. Patent 8,131,833.
Vos, G.G., Bennett, S.J., Wu, H. and Kavanaugh, R.T., Sierra Wireless Inc, 2013. Managing communication
operations of wireless devices. U.S. Patent 8,582,631.