A Comprehensive Report on Samsung's CSR Practices and Impact

This report provides a comprehensive analysis of Samsung's Corporate Social Responsibility (CSR) activities. It begins with an introduction to CSR and its importance, followed by an evaluation of Samsung's website and CSR report, examining the company's CSR policies and initiatives. The report then explores the communication of CSR, addressing issues and challenges such as the lack of dialogue and the dangers of empty boasting and corporate scandals. It also discusses the importance of managerial communication and provides recommendations for improving CSR practices. The study emphasizes the significance of CSR in business functions and its impact on stakeholders, offering valuable insights into Samsung's approach to corporate social responsibility.

Report on the company
Samsung

Abstract
In modern business environment, Most of the customers prefer to spend money on the
companies who majorly engaged with the social practices. Study emphasizes the study on CSR
activities in the context of the company Samsung. Study also defined the key aspects or policies
that mostly adopted by the selected company. CSR goals are a difficult task to communicate with
stakeholder which is a very effective required process. CSR activities also facing some issues
and challenges in regards of vision, mission, workplace, climate and social dialogue. Overall,
research defined the importance of CSR activities in business functions. Managerial
communication assumes the analyses of the managers communication behaviour which has as
aim to fulfilling the tasks and organizational objectives.

Table of Contents
1. INTRODUCTION.......................................................................................................................1
2. Evaluation and analysis of the company CSR activities..............................................................1
2.1 Evaluation of the website.................................................................................................1
Table 2.2..........................................................................................................................................2
2.2 Analysis of the CSR report...............................................................................................2
Report Elements ..............................................................................................................................3
3. Communicating about CSR.........................................................................................................3
3.1 Issues................................................................................................................................4
4 The lack of dialogue......................................................................................................................4
5. The dangers of empty boasting and CSR.....................................................................................5
5.1 Empty boasting and reputation.........................................................................................5
5.2 Corporate Scandal 1.........................................................................................................5
5.3 Corporate Scandal 2.........................................................................................................5
6. CONCLUSION............................................................................................................................6
7. RECOMMENDATION...............................................................................................................6
8. REFERENCES............................................................................................................................7
Books & Journals ............................................................................................................................7

1. INTRODUCTION
Relationship between corporate social responsibility and PR attracts heated debates
among public relations practitioners. In modern business environment, Most of the customers
prefer to spend money on the companies who majorly engaged with the social practices. Present
study will be base on the topic of CSR in the context of SAMSUNG which is an multinational
conglomerate company situated in South Korea. Therefore, In the further task study will be cover
the topics regarding company CSR activities and explains its communication process about the
CSR report. Overall, research emphasizes the value of CSR in company productivity.
2. Evaluation and analysis of the company CSR activities
2.1 Evaluation of the website
Table 2.1
1. Company
Name:
SAMSUNG
2. Industry
Type :
Electronic Industry
3. Is there a
CSR
department
Yes No
4. What is it
Called
CSR Department
5 Is there is
it called
Yes
6. Is it a
available on
Yes
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the website ?
7. Corporate social Responsibilities in Action :
CSR activity  OR  Activity
a. Environment  It protect environment through launching green
projects. Gadgets etc.
b. Consumer
responsibility Samsung protects its consumer rights.
c. Community  It donate and give charities for community
development.
d. Employee
relations Company maintains the good relation with the
employees.
e. Indigenous  They provides several practices and growth
opportunity
f. Diversity  It spread in diverse culture environment.
8. How green is the website Very effective
9. How green is the company Samsung initiate clean production and using
renewable energy resources in order to
participation in environmental protection
act.
10. CSR indices/rankings 4
Table 2.2
2.2 Analysis of the CSR report.
1. Content of the CSR report
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CSR is the corporate social responsibility which helps to improve the transparency of
organizations activities.
2. Report designed for
Constituency  OR  Key message
a. Investors 
b. Employee present 
c. Employees future  Excellent
d. Academics  Good
e. Community activities  Excellent
f. Public officials  Good
g. Corporate managers  Excellent
h. Other 
Report Elements
Report elements  OR 
a. Is this a CRS report? 
b. Does the report provide details on CSR practices as well as
policies?
c. Does the CSR report provide systematic data? 
d. Does the company report data in a comparable form? 
e. Does the report present future goals as well as past practices? 
f. Does the report include bad news as well as good news? 
g. Does the report address the company’s greatest CSR challenges? 
h. Does the company integrate CSR reporting with its traditional
business strategy and its financial reporting?
4. Identify the key elements of the report
Report explains the concept of CSR activities and how it would be grateful for the company
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development process.
5. Identifying two sustainability initiatives for 2018
SAMSUNG has been invest on the green projects where they producing less electric consuming
gadgets and also use solar system plan.
Explanation of two tables : From the above table 2.1 is explains about the company brief and
there CSR activities policies, in next table of
Conclusion
Study emphasizes the study on CSR activities in the context Samsung. Study also defined
the key aspects or policies in which company has been involved.
3. Communicating about CSR
Introduction
CSR is the most essential requirement which direct impact on the company image.
However, In the previous task it has been described about the CSR and what are the key
elements involved in the process of corporate social responsibility (Fryzel and Seppala, 2016). It
also discussed about the relationship between corporate communication and CSR now in this
task report will summaries some issues or challenges involved in the process of communicating
CSR activities.
3.1 Issues
CSR activities also facing some issues and challenges in regards of vision, mission,
workplace, climate and social dialogue. Social channel and environmental is the way through
corporate activities has been performed (Jankalova, 2016). This task is related to the business
objectives which highly essential for the company development. The main issue found in CSR
communication is Law and Social Responsibility it is an ethical responsibility which has to be
followed by the organization. Corporate are legally responsible for looking after stakeholder
profits. At the same time, they are also responsible to analyses the responsibility for minimizing
socially damaging business decisions. Other issue is shareholders pressure which required strong
understanding of the companies behind their stock certificates.
Conclusion
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Above study discussed about the issues found in the communication CSR which creates
hurdles for the company (Liao and et.al., 2017). Therefore next segment of the study will
conclude about the process of company information and summaries about the scandal involves in
CSR activity. Apart from this it has been concluded that how much it business activity is
essential for the organization development task.
4 The lack of dialogue
Introduction
In this section the report has been concluded about the facts that better understand the
process and identification which makes the study more effective. Present case will further
explains about the process which involves lack of dialogue which understand the aims and
objectives (Liao and et.al., 2017). Along with that, it also requires the best goals and opportunity.
In this section, it has been analyses that, negative aspects of the company has been given
negative impact on the overall process.
Issue
Company might having face issues and conflicts due to which company facing issues and
challenges in their business process. However, this business approach can be make the study
unbalancing as well (Marques-Mendes and Santos, 2016). However, the new business
environment makes the task more ineffective and following business goals. Company majorly
facing issues because they are less focus on the CR activities. On the same side, solid reputation
is been given high impact on the behavior that better understand the opportunity and gain. If
there is lack dialogue company could have lost their good image from the market. Along with
that, it also requires to be more energetic and influencing business growth. This issue can be
overcome by applying the business opportunity.
Conclusion
From the above section, it has been concluded that how much business can CR activities
impact the business reputation and how it affect the good image of the business growth
(Rusmanto and Williams, 2015). Today millions of everyday consumer can determine the fate of
corporations by using social media to post negative response. This behavioral opportunity makes
the study more ineffective and challenging.
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5. The dangers of empty boasting and CSR
5.1 Empty boasting and reputation
Crisis communication is a kind of sub specialty of the public relations profession that is
designed to protect and defend an individual, company organizations which are facing public
challenges to its reputation (Szczanowicz and Saniuk, 2016). This opportunity and task will more
effectively managed and productive.
5.2 Corporate Scandal 1
Pre crisis phase which involves the planning and education. In this scandal company
required to monitor emerging risk, anticipate possible crises, educate interested parties about the
possible risks. However, this business opportunity will automatically formed in the best
performing task.
5.3 Corporate Scandal 2
Initial phase is the another concern which started and the organizations begins
communicating (Wang, Wu and Sun, 2015). On the other side, it provides clear and accurate
direction. Next phase of crisis management include maintenance phase in which includes the
overall process task. In which it involves the high business communication process.
6. CONCLUSION
On the basis of above discussion and observation, it has been concluded the company
CSR activities and practices which they performed for their stakeholders. Report presented the
evaluation of company website where they defined the information of company and its practices
conducted in the context of CSR activities. In further task, study evaluated communicating about
CSR. Along with that, it maintains the proper effective results which explored the importance of
the business task. Study also concluded about the process of making the system more correctly.
Study making the systematic form of results and make the proper implementation growth. Study
also explained about the negative impact on the company image due to not following the
corporate social responsibility. Also, it described about the process involved in the business
organization.
7. RECOMMENDATION
Managerial communication assumes the analyses of the managers communication
behavior which aim is to fulfilling the tasks of organizational objectives. Corporate
communication helps to ensure the effective interaction between people with whom meeting was
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conducted (Yoo and Lee, 2018). However, to maintained the good communication in an
corporate there must be proper medium of conversation or channel to reduce miscommunication
which helps to reduces the chances of failures as well. For example communication between
customers and company is very much important that helps to sustain the corporate public
relations. For example one negative post on social media site can create lots of negative buzz on
company image.
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8. REFERENCES
Books & Journals
Fryzel, B. and Seppala, N., 2016. The effect of CSR evaluations on affective attachment to CSR
in different identity orientation firms. Business Ethics: A European Review, 25(3), pp.310-
326.
Jankalova, M., 2016. Approaches to the evaluation of Corporate Social Responsibility. Procedia
Economics and Finance. 39. pp.580-587.
Liao, P. C. and et.al., 2017. Communicating the corporate social responsibility (CSR) of
international contractors: Content analysis of CSR reporting. Journal of Cleaner
Production. 156. pp.327-336.
Liao, P. C. and et.al., 2017. Communicating the corporate social responsibility (CSR) of
international contractors: Content analysis of CSR reporting. Journal of Cleaner
Production, 156, pp.327-336.
Marques-Mendes, A. and Santos, M.J., 2016. Strategic CSR: an integrative model for
analysis. Social Responsibility Journal. 12(2). pp.363-381.
Rusmanto, T. and Williams, C., 2015. Compliance evaluation on CSR activities disclosure in
indonesian publicly listed companies. Procedia-Social and Behavioral Sciences, 172,
pp.150-156.
Szczanowicz, J. and Saniuk, S., 2016. Evaluation and reporting of CSR in SME
sector. Management. 20(1). pp.96-110.
Wang, Q., Wu, C. and Sun, Y., 2015. Evaluating corporate social responsibility of airlines using
entropy weight and grey relation analysis. Journal of Air Transport Management. 42.
pp.55-62.
Yoo, D. and Lee, J., 2018. The effects of corporate social responsibility (CSR) fit and CSR
consistency on company evaluation: The role of CSR support. Sustainability, 10(8),
p.2956.
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