Corporate Social Responsibility of Samsung: A Comparative Analysis

This report provides a detailed analysis of Samsung's Corporate Social Responsibility (CSR) initiatives, comparing its operations in its home country, Korea, with its activities in Australia. The report begins with an introduction to CSR, highlighting its importance for multinational corporations. It then explores the benefits of CSR and examines Samsung's specific CSR programs in both countries, focusing on areas such as healthcare, education, environment, and employment. The analysis includes a comparison of the strategies employed in Korea and Australia, followed by a set of recommendations for Samsung to enhance its CSR efforts. These recommendations emphasize the importance of employee involvement, transparency, and innovation. The report concludes by summarizing the key findings and reiterating the significance of CSR for Samsung's long-term success and positive impact on society. Appendices include the social responsibility cycle and the Hope for Children program logo.

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Name of the Student
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Author Note

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Executive Summary
Corporate social responsibility is considered to be an integral part of any organization and all the
multinational companies need to ensure that they engage in successful corporate social activities.
The report has highlighted the corporate social responsibilities of the Samsung Company in its
home country as well as in Australia. The concept of CSR has been introduced followed by the
comparison. Certain recommendations for Samsung to improve its operations have also been
provided.

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Table of Contents
Introduction......................................................................................................................................3
Analysis...........................................................................................................................................3
Benefits of CSR...........................................................................................................................3
Samsung`s Corporate Social Responsibility Activities in Korea................................................4
Samsung`s Corporate Social Responsibility Activities in Australia...........................................5
Recommendations............................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
Appendices......................................................................................................................................9
Appendix 1: The Social Responsibility Cycle.............................................................................9
Appendix 2: The hope for Children program Logo.....................................................................9

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Introduction
The report will be discussing the Corporate Social Responsibility as adopted by the
company Samsung in the countries Korea and Australia. The home country of Samsung is Korea
and it has its operations in various parts of the globe, hence, the report has thereby selected
Australia to make comparisons between the operations related to the CSR has adopted by
Samsung.
Corporate Social responsibility can be defined as the formation and integration of socially
beneficial programs in the organization. These programs and practices function with the aim of
increasing the goodwill and profits of the company in the long run (Rangan, Chase and Karim
2015). CSR enables the different business enterprises to become more efficient in nature and
gain the appraisal of the society for its consistent efforts.
The report will be following a structured format whereby the benefits and advantages of
CSR will be discussed followed by the different CSR Strategies as followed by the Samsung
Company in its home country and in Australia. Based on this recommendations will be provided.
Analysis
Benefits of CSR
 It helps in preventing financial ramifications by helping the business to comply with the
different self-regulatory procedures and processes.
 It helps to increase the employee loyalty in a manner such that when all the employees
realize that they are being treated fairly, they tend to work better for the welfare of the
organization (Samsung.com. 2018).

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 It helps in maintaining a good image in front of the society which then helps the firm to
increase its revenue base and increases the sales of the company.
Samsung`s Corporate Social Responsibility Activities in Korea
The organization, Samsung electronics carries out a diverse range of corporate social
responsibility activities in Korea. The primary areas of operation with respect to the company`s
operations range in four sectors which comprise of healthcare, education, environment and
employment (Kramer 2007). It goes a long way in assisting the society to solve the different
fundamental problems. The different CSR programs of Samsung in Korea are as follows:
Building Libraries
The company has built various libraries around the country in Korea because they believe
it is their duty that the different children need to have a cleaner environment with adequate
resources. The company has opened various libraries around the globe and many in Korea as
well.
Book donation
With the different libraries have been built around the country, the next step in the given
domain was to fill these libraries with the books. Samsung contributed various resources in these
libraries.
Technical schools
The engineering department of the Samsung Company has provided funds for building
several technical schools in Korea in order to be able to provide it with adequate educational
facilities (Samsung.com. 2018).

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Junior Eco Engineering Academy
The company has launched an eco-engineering Academy back in 2017, which helps the
students to fulfill their dreams and achieve their chosen objectives.
Moreover, the company has various health and nutrition program in place as well. All the
CSR activities of the company tend to find its home in Korea and after the considerable success,
the programs are launched in other parts of the Globe.
Samsung`s Corporate Social Responsibility Activities in Australia
The Samsung Electronics Company in Australia tends to offer a large variety of
Corporate Social Activities to the different residents. The company works along with different
organizations and communities. Recently, the company conducted operations with the Social
Ventures Australia to provide STEM education opportunities along with resources for the
differently disabled students in the communities (McWilliams 2015). The different school
students in Australia often suffer from social problems and fail to receive basic literacy, and
hence, along with the SVA, the Samsung organization formed the Bright Spots School in order
to bring about an initiative for the students. The different characteristics features of Bright Spots
is as follows:
 Providing professional development
 STEM Specific training
 STEM hubs
 Primary as well as secondary education
It is currently working with schools like Mount Burr Primary School, Prospect North
Primary School, Wallarano Primary School, Lang Primary School and others. According to Tess

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Ariotti, Samsung wants to provide services across the diverse groups and help them in achieving
quality experiences thereby supporting it with technology (Carroll 2015).
Therefore, it can be stated that there lies a strong relationship between the corporate
strategy of the firm and the corporate social responsibility. This is because the CSR activities
tend to assist the firm in improving its image and attract viewers (Schwartz 2017). When these
viewers and the audience in general tend to realize the importance the society is making to then,
the sales of the company automatically tends to increase and this then contribute towards the
long term goal achievement.
Recommendations
After the given analysis the following recommendations can be made:
1. The employees play a key role in the CSR Activities
Samsung needs to understand that the different employees tend to play a key role in the
Corporate Social Responsibility Implementation dimension. Hence, if the sense of vision is fairly
incorporated in the different employees, it is believed that they will be performing well for the
long term growth and learning of the organization.
2. Transparency needs to be practiced
Samsung needs to ensure that it maintains transparency in the practices and that it
maintains proper records. This will help in assisting the firm to achieve its objectives and also
maintain a clear picture in the chosen organization (Samsung.com. 2018). The company needs to
see to it that it is being able to show the stakeholders the different activities it is engaging in as it
helps the company to portray trust factor in the system.

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3. Encouraging innovation
Lastly, along with traditional CSR activities, the company also needs to ensure that it
supports innovation as it is the key to long term success.
Conclusion
Therefore, from the given analysis it can be stated that the CSR Activities of any
organization tend to play a great role in its future operations. The report highlighted the different
Corporate Social Responsibilities and related activities along with projects as adopted by the
organization Samsung in its home country Korea and also reflected upon the CSR Activities
adopted by it in Australia. It can be stated that the activities as adopted by Korea are more
diverse in nature whereas in Australia the firm is yet to extend its csr activities to different
domains of work.

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References
Carroll, A.B., 2015. Corporate social responsibility. Organizational dynamics, 44(2), pp.87-96.
Kramer, M.P., 2007. Strategy and society: The link between competitive advantage and
corporate social responsibility. Harvard business review.
McWilliams, A., 2015. Corporate social responsibility. Wiley encyclopedia of management,
pp.1-4.
Rangan, K., Chase, L. and Karim, S., 2015. The truth about CSR. Harvard Business
Review, 93(1/2), pp.40-49.
Samsung.com. ,2018. Sustainability-reports [online] Available at:
https://www.samsung.com/global/ir/reports-disclosures/sustainability-reports/
Samsung.com. ,2018. Samsung-sva-stem-partnership [online] Available at:
https://www.samsung.com/au/news/local/samsung-sva-stem-partnership/[Accessed 13 Jul.
2018].
Samsung.com. 2018. CSR - Our Meaningful Contributions | Samsung Semiconductor | Samsung
Semiconductor Global Website. [online] Available at:
https://www.samsung.com/semiconductor/about-us/csr/ [Accessed 13 Jul. 2018].
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.

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Appendices
Appendix 1: The Social Responsibility Cycle
Appendix 2: The hope for Children program Logo

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