This report provides a comprehensive analysis of Samsung's Business-to-Customer (B2C) strategy, focusing on its value proposition and how it delivers customer experiences. It identifies Samsung's key customer demographics and explores the six pillars of the customer experience model: integrity, resolution, expectation, time and effort, personalization, and empathy. The report critically applies these pillars to Samsung, assessing how the company performs in each area. It also examines the implications of digital disruptions on Samsung's customer experience, including the use of augmented reality and data collection. Finally, the report offers strategic recommendations for improving customer experience, aiming to benefit both customers and the organization, ensuring long-term sustainability and customer loyalty in a dynamic market. The report emphasizes the importance of adapting to technological advancements and addressing customer needs effectively.