Marketing Design and Innovation of Samsung S6 Edge: A Report

This report examines the marketing design and innovation of the Samsung S6 Edge, focusing on its unique features, market positioning, and competitive advantages. The report highlights Samsung's approach to meeting customer needs in a highly competitive market, emphasizing the importance of design and innovation in the smartphone industry. It discusses the role of brand appeal, customer perception, and the impact of technological advancements on product development. The analysis includes an overview of the S6 Edge's features, marketing strategies, and its success in the luxury smartphone market. The report also reflects on the significance of innovation and customer demand in shaping the company's marketing tactics and business strategies, referencing key academic sources. The conclusion emphasizes the importance of understanding market dynamics and brand uniqueness for future product development and career advancement.

Marketing Design and Innovation
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TABLE OF CONTENTS
SUMMARY OF THE REPORT................................................................................................................3
REFERENCES..........................................................................................................................................5
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SUMMARY OF THE REPORT
Marketing design and innovation is all about effective combination of various unique concepts
within product in order to have effective success and advancement in large customer base. The modern
era is facing high competitive market so it became essential for business organisations to amend the
focus on design and innovation of product (Jolly, 2005). In this support, the Samsung has also launched
number of innovative products which has improved people lifestyle by unique features and design.
Recently, Samsung has launched its new product named S6 edge in order to meet the customers
needs and compete with competitors by considering its luxury features. The smart phone market have
great opportunities which provides better retention of customers for long period of time. In the support
of this, it can be said that the newly launched product S6 edge is consisted of various unique features
which differentiate it from other smartphones available within market (Mohr, 2010). The new product
of Samsung has launched with a motive to advance the market share and meet the requirement of
customers who are willing to buy luxury mobile products. Moreover, Samsung S6 edge is also
considered as highly advanced technological smartphone model. It covers advanced camera, processor
and other features which can amend the experience of customers (Tsou, 2014).
Management of Samsung is also focusing on innovative business activities to promote the
product and lead business to impressive success. It has been spotted that the organisation faces key
issues regarding design, innovation, brand appeal and perception of customer towards product. Design
along with innovation is very crucial aspect in the Smartphone industry because it facilitates the
business organization to meet the needs of its target market in most suitable manner (Leventhal, 2005).
Other than this, number of competitors are present in market so with an assistance of deign and
innovation the Samsung can gain competitive advantage and bring highly differentiated product.
Moreover, the needs of customers are changing towards advanced products so the innovation has
became one of most significant factor in this respect (Onur and et. al., 2014). In current competitive
market the brand image is considered as uniqueness in the brand and its products. It also have great
impact on the sales volume of company products so it is necessary for management of Samsung to
establish themselves as unique mobile provider.
The current study has helped me to understand the significance of uniqueness and innovation in
the product which is beneficial for me while developing new product in the future. It has also provided
me information about the importance of change in needs and demand of customers as it has great
influence on the product development and marketing tactics of organisation. It has also enabled me to
realize about brand appeal and factors which can impact the customer perception. After reading this
module I came to know about the reason behind success of Samsung and popularity of its smartphones.
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It has also helped me to understand that Samsung smartphone products are different from other
smartphones due to innovation and unique design. This assignment has played key role in effective
development of my career opportunities by providing knowledge about various skills and development
factors.
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REFERENCES
Books and Journals
Jolly, A., 2005. From Idea to Profit. Kogan Page London.
Leventhal, C. R., 2005. The importance of marketing. Strategic Direction. 21(6) .pp.3 – 4.
Mohr, J. J., 2010. Marketing of High-technology Products and Innovations. Pearson Prentice Hall.
Onur, E. and et. al., 2014. Mobile tethering: overview, perspectives and challenges. 16(3).
Tsou, H., 2014. Market and technology orientations for service delivery innovation: the link of
innovative competence. Journal of Business & Industrial Marketing. 29(6) .pp.499 – 513.
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