Project Plan: Samsung Print and Design Solution Expansion

This project plan outlines Samsung's strategic venture into the print and design market, focusing on 3D printing services for individual customers and small to medium-sized enterprises (SMEs) in the UK, USA, and Canada. The plan includes a detailed business case, project definition, objectives, and de...Read More

PROJECT MANAGEMENT

TABLE OF CONTENTS
Chapter 1: Project Initiation Brief........................................................................................................
1) Outline Business Case.............................................................................................................1
2) Project Description..................................................................................................................1
3) Project Approach.....................................................................................................................2
4) Project management Team Structure.......................................................................................2
Chapter 2: Project Definition................................................................................................................
1) Project Definition....................................................................................................................4
2) Background..............................................................................................................................4
3) Project Objectives....................................................................................................................4
4) Desired outcomes....................................................................................................................5
5) Project Scope and exclusions..................................................................................................5
6) Constraints and Assumptions..................................................................................................5
7) Project Tolerance.....................................................................................................................6
Chapter 3: Project Description.............................................................................................................
Chapter 4: Business Case.....................................................................................................................
1) Executive Summary.................................................................................................................9
2) Reasons....................................................................................................................................9
3) Business options......................................................................................................................9
4) Expected benefits.....................................................................................................................9
5) Expected dis-benefits.............................................................................................................10
6) Timescales.............................................................................................................................10
7) Costs......................................................................................................................................10
8) Investment Appraisal.............................................................................................................11

Chapter 5: Project Plan.......................................................................................................................
1) Plan description.....................................................................................................................12
2) Plan prerequisites...................................................................................................................12
3) External Dependencies..........................................................................................................12
4) Planning Assumptions...........................................................................................................12
5) Lessons Incorporated.............................................................................................................12
6) Monitoring and control..........................................................................................................13
7) Plan Tolerance.......................................................................................................................13
8) Project Plan Descriptions......................................................................................................13
9) Schedule................................................................................................................................13
Chapter 6: Project Work Package.......................................................................................................
1) Date........................................................................................................................................16
2) Team Manager of Person Authorized....................................................................................16
3) Project Work Package Description........................................................................................16
4) Techniques, processes and procedures..................................................................................16
5) Operations and Maintenance.................................................................................................17
6) Reporting arrangements.........................................................................................................17
Chapter 7: Project Monitoring and Controls......................................................................................
1) Introduction...........................................................................................................................18
2) Issues and change control Procedure (ICC)..........................................................................18
3) Tools and Techniques............................................................................................................18
4) Audit and Risk procedures....................................................................................................18
5) Records..................................................................................................................................18
6) Scales.....................................................................................................................................19
7) Early Warning indicators.......................................................................................................19

8) Constraints.............................................................................................................................19
9) Problem handling and escalation...........................................................................................19
Chapter 8: End Project Report............................................................................................................
1) Project Managers Report.......................................................................................................21
2) Review of the business case..................................................................................................21
3) Review of Project Objectives................................................................................................21
4) Project Continuation plan......................................................................................................22
5) Summary of follow-on action recommendations..................................................................22
References..........................................................................................................................................

CHAPTER 1: PROJECT INITIATION BRIEF
1) Outline Business Case
Samsung is a South Korean Conglomerate Company that operates in wide range of areas
such as electronics, construction, financial services, ship building & Aeronautics, Medical and
Chemical, Marketing, IT and Machinery Services and hospitality. Looking at the economic
position of the company and its brand value in the market can easily set-up a base for
diversifying in the new area. One of the area is Samsung print management and printer
manufacturing. Further, Cheil is a marketing company that works under the Samsung group
(Samsung Print and Design Solution, 2016). Author has identified that company is not targeting
individual customers and small companies. Thus, this leads to a gap that author is planning to
fulfill by providing business idea to management of Samsung. Through the means of this,
company can enter into design and print sector with introduction design house that consist of
Graphic design, Logo design, Website design as well as 3D printing service that provides
designing and printing services to customer by utilizing all the resources in optimum manner.
Samsung cam provide designing and 3D printing services to different small health care
organizations for printing medical equipment, Industrial printing, Architecture, Personalized
Printing, Automotive industry etc.
Samsung needs to target small business enterprises and individual customers because big
organizations can purchase 3D printers but small business firm and individuals customers are not
capable enough to purchase these equipment because of tight budget. So, Samsung can offer
designing and 3D printing services of small business firm. For this project, author has estimated
the budget of around £10 million which is to be completed in 6 months period. However, for the
appropriate execution and completion of entire project manager is hired which focuses on
identifying several risks associated with strategic, operational, natural and financial that
Samsung is capable to manage by looking at the increasing growth opportunities in designing
and 3D printing services in near future.
2) Project Description
Description of the project can be determined on the basis of three different dimensions
that are as follows:
 Customer quality expectations: This criteria will be measured by participating in
corporate trade fairs and exhibitions within three market segment UK, US and Canada.
1

By the means of this, professionals will be able to provide appropriate demo to the clients
such as B2B or B2C and evaluate the expectations of customers to generate demand in
the targeted market.
 User acceptance criteria: This criteria will be measured on the basis of feasibility and
reliability of the products offered to the user. However, brand name of Samsung will be
more than enough for the users to accept the reliability of the 3D printing services
(Bradley, 2005). Furthermore, feasibility will be based on the easy access to customers
and showcasing them the effectiveness and reliability of 3D printing services in different
areas such as school, laboratory, science colleges etc.
 Operations and maintenance acceptance: This criteria is to make sure that the activities
throughout the lifecycle of the project generates better results even after completion of
the project. Further, operations acceptance will be based on the sale, marketing and
demand of the services so that corporate aim and objectives of Samsung can be achieved.
3) Project Approach
Operating worldwide, the approach of Samsung regarding new venture of design and
print solution is to set-up a production house in South Korea and will distribute its products to
the target market. Starting from carrying out market research in all three countries UK, USA and
Canada top project team will identify the demand for such technology or innovation. On the
basis of this, different outlets will be setup in popular place of all three countries from where
customers can easily acquiring the 3D printing services.
4) Project management Team Structure
Role Number of
individual
Role Description
Project manager 1 Project manager will play important role in planning,
directing, managing, monitoring and control of the
entire project.
Senior manager 1 Role of senior manager is assuring about the
completion of each and every activity on time.
Manager 3 Responsibility of managing different activities of
designing and 3D printing business project.
Supplier 2 Suppliers will play important role in making
2

availability of raw materials for Samsung printing
business.
Executive 1 Identifying necessary changes for attaining all quality
standards and final improvements.
Project support 3 Making arrangements of different supporting
facilities for completing main activities.
3
Corporate or programme management
Senior User(s)
User Assurance
Executive
Project
Manager
Team
Manager(s)
Project Support
Business
Assurance
Change
Authority
Senior
Supplier(s)
Supplier
Assurance

CHAPTER 2: PROJECT DEFINITION
1) Project Definition
According to the concept of project, appropriate marketing strategy planning is the basic
need of top level of Samsung for successful entering of design and print market in three different
countries. However, company has never been into such type of work thus, effective marketing
strategy will assist in creating awareness and generating demand for the portfolio. The base for
Samsung will be its outlets which are already established in all three countries. Marketers of
Cheil can make use of these outlets to promote the new venture’s products and services. Along
with this, use of trending marketing strategies will assist in spreading information about 3D
printing services to various target segments such as individual, SMEs in the areas of medical
equipment, Industrial printing, Architecture, Personalized Printing, Automotive industry etc.
However, in order to raise demand of 3D print and design services from these sectors it is
important for Samsung to also focus on its sales strategy. Further, being a reputed organisation
around the globe, Samsung will not face any major issues in entering into print and design
market and generate higher demand. In this regard, management needs to focus on expectations
and wants of target market so that they can initiate accordingly and establish in effective way.
2) Background
Samsung is leading organisation and operate in different sectors with the aim of
satisfying the needs and wants of customers. However, considering the present gap identified by
the management consultant, a business plan is being proposed to management of Samsung
regarding design and print solution in which they can offer 3D printing services to individual
customers and SMEs in different sectors. By the means of this plan company can grow its
business portfolio in another growing area and satisfy the increasing demand of 3D printing
services in UK, USA and Canada.
3) Project Objectives
Looking at the present condition of Samsung it can be said that, the sectors in which
company operates provides the best quality of products and services to achieve the utmost level
of customer satisfaction. However, considering the gap identified by the management consultant
the prior objectives of current business or project plan are as follows:
 To enhance Samsung’s portfolio.
 To fulfil the gap of quality design and print services for individual and SMEs.
4

 To increase the market share in UK, USA and Canada.
 To enhance customer base for generating higher revenues.
4) Desired outcomes
According to the present project, researcher aims at delivering best possible business or
project plan to management of Samsung so that they can be convinced to invest in the idea and
enter into print and design solution sector. Following are the benefits that Samsung expects of
entering the 3D printing and design market.
 To achieve 30% share in Design and Print market share.
 To achieve profit margin 55%
 Introducing Premium product in addition to moderately price products.
 To attain the profitable return of initial investment in coming 3 years.
5) Project Scope and exclusions
Samsung is recommended to enter into print and design market with 3D printing services
in countries like UK, USA and Canada. Following are the things that will be included and
excluded in the new business venture:
Inclusions:
 Portfolio expansion in three major markets.
 Promoting the services to only individual and SMEs of medical equipment, Industrial
printing, Architecture, Personalized Printing, Automotive industry etc. as they are the
major target audience for the print and design services.
 Highlighting 3D printing services will ensure attracting large number of audience from
different sectors and assist in increasing demand and generate higher financial benefits.
Exclusions:
 Restricted to three markets only thus, Samsung needs to target only three defined market
because other markets will not generate higher demand.
 No home delivery services will be offered.
6) Constraints and Assumptions
Constraints:
 Samsung will be expanding its new venture with the name of “Samsung Design and Print
Solution”. With the aim of fulfilling all the design and printing need under one roof.
5

 The product portfolio is only able to provide 3D printing services. Thus, further
advancement in technology may help in enhancing the level of services or more services
can be added.
Assumptions:
 3D printing services will be offered to individual as well as SMEs in all three target
market.
 With the brand name and quality of services, Samsung will be able to compete with its
competitors in effectively.
 Samsung expects to generate better financial profits and enhance its reputation through
new portfolio.
7) Project Tolerance
Tolerance Limitations, requirements
Time Print and Design Solutions will generate profitable returns on its initial
investment in coming 3 years.
Costs To market product in three different countries, Samsung will required
adequate amount of funds for the promotional tactics around £60000.
Risk High competition is the major risk that Samsung will face in all three
countries. Further risks are related to strategic, operational, hazard and
financial.
Benefits To explore in three powerful market with design house and 3D printing
services will benefits in expanding business to a great extent (Finch, 2010).
Scope Emerging trends of 3D printing services will provide suitable and reliable
scope for Samsung to generate higher demand in developed nations and
establish itself as print and design solution provider effectively.
Quality Marketing and promotional efforts from Cheil is expected to attract potential
customers either individual or SMEs so that long terms relations can be
maintained and initial sales targets can be achieved adequately (Henry,
2008).
6

CHAPTER 3: PROJECT DESCRIPTION
Title Samsung Print and Design Solution
Purpose Main aim of this project is to expand Samsung business in potential markets
like UK, USA and Canada through new portfolio of design house and 3D
printing services which will be marketed by Cheil.
Composition - Formation of marketing campaigns.
- Performing marketing campaigns.
- Trade of services (Reese, 2015)
- Analyzing consumer and market trend towards the 3D printing services.
Derivation - Promotional needs will be evaluated by analyzing the customer behavior
towards new and innovative 3D printing service offerings.
- Market research will be conducted to identify the current need of 3D
printing services in all three markets.
Format &
presentation
The marketing campaigns will run online, on TV as well as in magazines
and newspapers, in form of an advertisement. The ads will contain images
of 3D print banners, posters, logos, as well as all the characteristics and
traits of innovative services will be defined to attract large number of
audience.
Development
and skills
required
- Graphical skills will be required to develop attractive ads for innovative
3D print services or solutions (Smith, 2016).
- Marketing skills will be required to properly promote the product, to right
audience at right location for right price.
Sales skills will be required to increase demand for design house and 3D
printing services.
Quality
responsibilities
Marketing manager – Responsible for marketing activities.
Sales manager – Looks at the sales or generating sales leads.
Finance officer – Managing inflow and outflow of funds.
Quality criteria Quality tolerance Quality method Quality check skills
required
7

Return on investment
Customer responses
to design house and
3D print services.
Profitable returns in 3
years of
establishment of new
venture.
High demand within
target markets.
Market research for
evaluating the need
and expectations of
target audience
regarding design
house and 3D print
services.
Understanding
market needs and
expectations.
8

CHAPTER 4: BUSINESS CASE
1) Executive Summary
The main concept of this project is to develop opportunity for Samsung to expand its
business operations through new portfolio of design and print solution. Increasing demand of 3D
printing services around the world has created the market gap for the companies like Samsung
who can easily invest large amount and enter into such a critical print and design solutions. With
the high brand reputation in UK, USA and Canada it won’t be tough for the firm to establish its
new venture and generate higher sales and fulfil the expectations and demand of 3D print
services of the customers.
2) Reasons
Samsung being the leading company of one of the most competitive corporate sector has
the capability to expand and explore in any field or area. In order to expand its business
operations through the product development growth strategy, top level management is suggested
to enter into print and design market. Rationale behind this is sector is the increasing demand of
3D printing services and other design house services so with the brand name of Samsung,
company can develop high demand in the market and generate higher sales to improve financial
health. Since UK, USA and Canada are potential markets for such portfolio will provide the
opportunity to gain maximum financial benefits from these markets.
3) Business options
Following are the options for the company in regards to start new venture:
 Do nothing: If Samsung does not grab this opportunity to enter into print and design
sector it may lose the opportunity to become initiator in 3D printing services.
 Do the minimal: Since having such a brand image in the market it won’t be easy for
Samsung to enter into three potential markets with new print and design solution
portfolio.
 Do something: Already having the outlets in all three markets, Samsung have the
experience of its audience needs and wants. Along with this, effective financial health
will help the company to enter into such a highly technical industry.
4) Expected benefits
Benefit Benefit measurement Benefit tolerance +/-
Financial benefit Above average up to 2 0.5 million – 1 million per
9

million every year. year
Company reputation High reputation, through
market research demand of
3D services will be estimated.
Acceptable to satisfactory
Number of clients 6000 client per year. 2500 – 4000 each year.
5) Expected dis-benefits
Dis-benefit Dis-benefit measurement Dis-benefit tolerance
No demand of such services
in market.
Market research generates
poor results.
1000-2000 customers/year
Poor return on investment Low business volume £100000 – £400000 annual
revenue.
6) Timescales
S. No. Activities/ Duration in months 1 2 3 4 5 6
1 Arrangement of resources
2 Implementation
3 Project execution
4 Monitoring and control
5 Necessary changes
7) Costs
Level Estimate £* Actual £* Tolerance +/-
Overall Project Costs 10 million 8 million 10.5 – 15 million
Marketing activities 2 million 1.5 million 2.3 – 3 million
Sale operations 5 million 3.5 million 6 – 7 million
Administrative
expenses
1 million 0.8 million 1.2 – 1.5 million
10

8) Investment Appraisal
Return on investment (ROI):
 Cost of project: 10 million
 Gains from investment: 12 million
 ROI = (Gains from investment - cost of investment) / cost of investment
 ROI = ((12 – 10)/10)*100
 ROI = 20%
Payback period:
Year Inflow Cumulative inflow
0 -£10,000,000.00 -£10,000,000
1 £2,000,000 -£8,000,000
2 £6,000,000 -£2,000,000
3 £12,000,000 £10,000,000
2.16 Years
11

CHAPTER 5: PROJECT PLAN
1) Plan description
Herein, the plan is to develop a dedicated team for enhancing portfolio of Samsung into
print and design market. The team will consist of marketing, sales experts and technicians.
Furthermore, senior managers of Samsung will ensure effective and efficient decision making
through market research and in-depth analysis of print and design market. This team is
responsible for developing marketing campaign in all three target markets. Furthermore, 1
project manager will be assigned for each location so that each and every activity of the new
venture project will be executed, implemented and monitored appropriately.
2) Plan prerequisites
 Basic understanding of B2B and B2C customer segments of design house and 3D
printing services (Viardot, 2004).
 Identifying trending marketing techniques to promote the portfolio in all three markets.
 Competitor analysis.
3) External Dependencies
 There are several companies already offering 3D printing services may affect the sales of
new portfolio.
 Rules and legislations at all three countries are different thus, Samsung might face issues
in carrying out its operations.
4) Planning Assumptions
 Company will attain desirable results from the quality of 3D printing services in all three
growing countries.
 Brand image, goodwill and reputation of Samsung’s other portfolio will help in
encouraging people to acquire its print and design services also.
 Use of trending marketing approaches will generate the best possible results.
 Existing market share in all three location will assist in generating higher sales.
5) Lessons Incorporated
Increasing demand of 3D printing and other design services will assist in generated
higher business volume for the cited firm as well as play vital role in establishing new venture in
such a competitive environment.
12

6) Monitoring and control
All the activities taken into consideration from initiation to establishment of new
portfolio in emerging markets will be monitored and if required potential measures will be
employed to carry out operations in the best possible manner. Further, Individual customers and
SMEs will be contacted at regular basis so that their response after acquiring services can be
identified and actual outcomes can be compared from the estimated goals.
7) Plan Tolerance
Investing 10 million on product development growth strategy requires adequate time to
regain the positive results. Thus, Samsung and project team is willing to wait for the results until
one year of functioning is completed.
8) Project Plan Descriptions
According to the current study, plan is prepared by the hired project manager. However,
it has been prepared on the basis of analysis of business case and past performance of Samsung
in UK, USA and Canada. The main purpose preparing plan is to showcase all the essential;
activities that are required to be executed in effective and efficient manner from arrangements of
resources to project execution and necessary changes made.
9) Schedule
Gantt chart:
Project Breakdown structure:
13

Required Resources:
Team members Numbers
Project Manager 1
Sales Executives 3
Market Executives 3
Technician for Print and Design services 10
Assigned specific Resources:
Critical Path:
14
Impementation
ProcessProject
Samsung Print
and Design
Solution
Project
Management
Marketing
Implement
Market
Campaigns
Sales

15

CHAPTER 6: PROJECT WORK PACKAGE
1) Date
13 April 2016
2) Team Manager of Person Authorized
XYZ – Project Manager Samsung
3) Project Work Package Description
 Assessing the required resources
 Arranging the resources
 Implementing the resources effectively
 Defining of project plan
 Project execution
 Monitoring and Controlling the activities
 Making necessary changes
4) Techniques, processes and procedures
Techniques:
 Market Analysis: All three markets i.e. UK, USA and Canada will be analysed to evaluate
the demand and opportunities available to establish new print and design solution
business for Samsung.
 Scenario Analysis: Varied scenarios will be assess to required resources and their
sources. Along with this, developing strategies for making the use available resources in
the best possible manner in all the target market (Westwood, 2013).
Processes:
 Stakeholder identification: Identifying the all the essential stakeholders for the project so
that initiation and execution can be carried out in effective and efficient manner. Along
with this, stakeholders are responsible for making smart decisions regarding entire course
of project.
 Project Charter creation: Project charter will assist in contain high level of details that
assists the course of developing the plan of project appropriately.
 Creation of quality, scope, time and costs plans: Through the means of these different
plans will assist the course of executing the project as well as monitoring to generate the
desired level of result.
16

5) Operations and Maintenance
Project manager is responsible to determine effective strategies or tactics for the entire
project so that entering into new markets can be done easily for Samsung. However, project team
of 17 people at each location will make sure that entire project of establishing new venture of
print and design solution for Samsung can be carried out in the best possible manner.
Furthermore, inputs from Samsung’s managerial level people will help the course of project in
achieving objectives effectively as well as potential changes can be made in this best possible
manner.
6) Reporting arrangements
Project manager is responsible to provide the report of each and every activity of the
establishment of new venture of print and design services of Samsung in three new markets. The
report will consist of actual position of the project so that Board of Directors and CEOs of
Samsung Company can make potential changes and execute the project in the best possible way.
17

CHAPTER 7: PROJECT MONITORING AND CONTROLS
1) Introduction
The main purpose of monitoring a project is that it assist in assessing and identifying all
the risks and uncertainties associated with it. Further there are various reasons for the sake of
which project manager monitor the project:
 Produce desired results
 Cost effective functioning
 Efficiency of project is maintained throughout the course.
2) Issues and change control Procedure (ICC)
During the execution of cited project, if there is need of any change than request of
alteration in activities will assess by the integrated Change Control Board. Judgment taken by the
members of this committee will be communicated to the key stakeholders associated with the
project. Once the changes are identified, committee members will make sure that changes are
executed in proper manner so that they produce desired results. After the implementation of
changes, manager of cited project will conduct variance analysis to compare the actual against
estimated goals and objectives.
3) Tools and Techniques
Being a leading organisation, Samsung’s configuration management system (CMS) will
be employed to record all the configuration of the project. Project manager of each location
needs to ensure that CMS is updated and it contains accurate and valuable information.
4) Audit and Risk procedures
Risk management tool such as risk register will be employed to evaluate and identify the
risks and uncertainties of the project. Through the means of this technique project manager will
be able to develop suitable strategies against the risks so that its impact can be reduced to a
certain level.
5) Records
The following communication records will assist in effective project communication:
 Survey, questionnaires and interview results.
 Important Email correspondences
 Sales report.
 Marketing report
18

6) Scales
Audit Scales
Probability Criteria
Cost [Very
low]
[Low] [Medium] [High] [Very
high]
Time [Very
low]
[Low] [Medium] [High] [Very
high]
Impact Criteria
Cost [Very
low]
[Low] [Medium] [High] [Very
high]
Time [Very
55low]
[Low] [Medium] [High] [Very
high]
7) Early Warning indicators
 Sales of less than £500000/ year.
 Poor results generated through market research or other analysis strategy.
 Ineffective marketing and sales strategies leads to decrease the actual sales by 50% as
compared to estimated business volume.
8) Constraints
 Total costs of project 10million.
 Number of project managers 3.
 Number of marketing managers 3.
 Number of sales managers 3.
 10 technician for each location.
 Whole project to be completed within 6 months of period.
 Target customer for new portfolio would be individual customers and SMEs.
 Samsung will expand its business operations through the means of product development
growth strategy.
9) Problem handling and escalation
In order to resolve the issues and obstacles of the project, it is important for the manager
to undertake appropriate strategy or tactic so that its impact can be reduced. In this regard project
19

manager of Samsung Print and Design Solution project will be prioritizing the issues on the basis
of their impact and urgency. Furthermore, all the risks and uncertainties will be managed as per
their probability and impact values. Furthermore, formal communication method will be
employed to share information regarding issues and risks statuses to all the stakeholders.
20

CHAPTER 8: END PROJECT REPORT
1) Project Managers Report
Looking at the critical prospects of the project, manager carried out this entire course as
per the defined planning or plotting. However, all the activities of the project were executed as
per the plan. Further, each and every individual associated with the project carried out their roles
and responsibility as defined which indeed helped in generating desired results and outcomes.
However, at the initial stage understanding the concept of print and design market was tough but
with proper guidance it was understood. Thereafter, manager assess the need of resources and
their sources were determined.
Furthermore, market research was conducted to evaluate the demand and need of print
and design services in target market. However, the results were unexpected as there is constantly
increasing demand of graphic design and 3D printing services in UK, USA and Canada that
increased the interest of investors within the sector. Furthermore, sales are expected to grow at
significant pace that indicates the need of such services in the market. With the cost of 10
million, Samsung will generate 20% return on investment in three years.
2) Review of the business case
Looking at the project it can be said that it is successful project and Samsung should
invest in entering into print and design market with the investment of 10 million. On the basis of
demand in all three market, Samsung will not only be able to establish itself in the market as well
as generate profitable results in 2.16 years which is very less as compared to the amount of initial
investment made. Thus, it can be said that, sales and marketing strategies that Samsung and
Cheil is planning will assist in generating better revenues as 2 million, 6 million, 12 million in
first three years.
3) Review of Project Objectives
Originals as stated in the PID Actual Deviation +/-
Time: 6 months 5 months 1 month
Cost: £10 million £10 million 0
Tolerances:
Time: 2.1 years payback period 2.1 years 0
Cost: £10 million 10 million 0
Scope: Emerging trends of 3D printing Same as planned nil
21

services.
Quality: Utmost level of Quality Same as determined nil
Benefit: Design house services and 3D
printing services will benefits in expanding
business to a great extent.
Return on investment 0
Risks: Related to strategic, operational,
hazard and financial.
£ 50,000 0
4) Project Continuation plan
At the end when project manager analysed the project it has been evaluated that, cited
venture can be successfully implemented and executed. On the basis of outcomes generated
taking into the theoretical consideration it can be said that, project has delivered its objectives
within time, costs and other constraints. It is because of the fact that, the sector chosen and
market selected is helping the course in generating higher demand for 3D printing services.
Therefore, after the establishment of new venture in target market the project will be stopped.
5) Summary of follow-on action recommendations
All the deliverables of the project have been achieved within the time and costs
constraints thus, it is considered as successful project. In order to recommend to top level
management of Samsung:
 They should invest in Print and design solution portfolio.
 Financial position of Samsung is effective which will encourage them to invest 10
million at the initial level.
 Project is able to generate higher revenues as the demand of graphic design and 3D
Printing services are increasing at significant pace in near future. Thus, it is
recommended to invest in proposed business.
22

REFERENCES
Bradley, F., 2005. International Marketing Strategy, fifth edition, England: Pearson Education
Limited
Finch, B., 2010. How to Write a Business Plan. 3rd edition. London: Kogan Press.
Henry, A., 2008. Understanding strategic management. Oxford: Oxford university press.
Reese, H., 2015. 3D printing: The trends that will change the game in 2016. [Online]. Available
through: <http://www.techrepublic.com/article/3d-printing-the-trends-that-will-change-
the-game-in-2016/>. [Accessed on 25th April 2016].
Samsung Print and Design Solution, 2016. [Online]. Available through:
<http://www.samsung.com/uk/business/solutions-services/printing-solutions//>.
[Accessed on 25th April 2016].
Smith, R., 2016. 8 Hot 3D Printing Trends to Watch in 2016. [Online]. Available through:
<http://www.forbes.com/sites/ricksmith/2016/01/12/8-hot-3d-printing-trends-to-watch-
in-2016/#96c2e22319a2>. [Accessed on 25th April 2016].
Viardot, E., 2004. Successful Marketing Strategy For High Tech Firms. Artech House
Westwood, J., 2013. How to write a marketing plan, fourth edition. 1st ed. London: Kogan Page
Limited.
23