Managing Successful Business Projects: Samsung's Digital Journey

This report analyzes Samsung's digital transformation journey, focusing on how the company has coped with major challenges of digital disruption. The introduction defines digital disruption and its impact on businesses, setting the stage for a case study on Samsung. The report covers project management plans, including aims, objectives, and research questions. It details the importance of project management plans, cost considerations, project scope, time management, risk assessment, quality control, resource allocation, and communication strategies. The report also explores the creation of a work breakdown structure and Gantt chart for effective project execution, followed by research methodologies including qualitative and quantitative methods. The conclusion summarizes the findings and provides recommendations for Samsung to navigate the challenges of digital disruption effectively. The report emphasizes the importance of adapting to technological changes and managing risks to remain competitive in the market.

Managing successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives...............................................................................................1
P2 Produce a project management plan..................................................................................2
D1...........................................................................................................................................5
P3 Produce a work breakdown structure and a Gantt chart....................................................5
TASK 2............................................................................................................................................7
P4 Carry out small-scale research by applying qualitative and quantitative research...........7
M2 ..........................................................................................................................................9
TASK 3............................................................................................................................................9
P5 Analyse research and data using appropriate tools and techniques..................................9
Assessment of data - .......................................................................................................................9
P6 Recommendations as a result of research and data analysis ..........................................16
M3.........................................................................................................................................17
TASK 4..........................................................................................................................................17
P7 Self Reflection.................................................................................................................17
M4.........................................................................................................................................18
D2.........................................................................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20

TITLE – “To ascertain the ways businesses have coped up with the major challenges of
digital disruption and transformation. A case study on Samsung”.
INTRODUCTION
Digital disruption is a change which occurs while innovation of digital technologies and
new business model hinders value proposition of existing products and services. Basically, its a
profound and accelerating transformation within corporations which wants investment in
technology, processes and people. Basically, disruptive technology means considerably changes
in the way of operating business. It forces many firms to alter their system they can do business
effectively and reduce market risks and uncertainties (Ahmed Dine Rabeh, Jimenez-Jimenez and
Martínez-Costa, 2013). Along with this, Organizations experiencing digital transformation are
able to frame their new procedures, new plans of action and groups, and developing strategies
and policies in order to work in the ways that are more applicable to the state and development of
today’s business sectors. The present assignment is based upon Samsung; its a multinational
electronic service provider company over the world. Apart from this, the report will describe
necessary aspects which are required to develop project management plan. It is essential for
managers to decide project aim and objectives. Work breakdown structure will also prepared
thus to determine various activities to accomplish a project.
TASK 1
P1 Project aims and objectives
In this modern era, every business association is tend towards implementing various tools
and techniques which are required to improve their efficiency and credibility. By doing this, they
are adopting digital transformation and renewing their cultural and re-establishing the way of
engaging with more and more customers. Digital transformation provide new growth to
companies as it is marked with managing internet based cultural at workplace which facilitates
communication and innovation. But in this competitive environment, this kind of change comes
up with several challenges, i.e. hindrance on organisational cultural, change is expensive, Lack
of Strategy for A Digital Customer Drive, strong knowledge to proceed and so on (Chesbrough,
2010). To remain competitive and successful, firms are inclined towards applying new
technologies which can affect their working processes and quality of work as well because it is
not sure that whether or not customer will accept the technology. For example – In between 1999
to 2000, Samsung tried to launch its first stab which was a smart watch. But, as per customer's
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opinion it was not up-to the mark which impacted on their expenses. The reason behind this is
limitation of current technology, including the lack of viable curved displays and battery
technology restrictions.
Along with this, it is quite difficult for companies to keep themselves update and
incorporate new technologies is required to survive in this competitive market; both are quite
expensive for companies. Another challenge for Samsung is increasing the number of security
breaches for this, IT managers need to hire a correct network of partners and vendors and must
speed up the finding and resolution time for a security breach to protect themselves from this
challenge.
Research aim - “To ascertain the ways by which businesses have coped up with the
major challenges of digital disruption and transformation. A case study on Samsung”.
Research objectives
 To determine the significance of digital transformation in business association.
 To identify major challenges which occurs through digital transformation. Recommend some ways by which Samsung can cope up with challenges of digital
disruption.
Research questions -
 Q1. What is the importance of digital transformation in businesses?
 Q2. What are the major challenges that occurs through digital transformation?
 Q3. Justify some ways by which Samsung can cope with challenges of digital disruption?
P2 Produce a project management plan
Project management plan plays a vital role in success or failure of any project as it
provides guidance to managers in doing all activities and tasks in correct manner which are
involved in a project. A systematically formulated project management plan enables to
accomplish project aims and objectives in an effective manner (Crane and Matten, 2016).
Although, while developing any project, it is essential for managers to focus on certain key
aspects, i.e. resources, time, quality, project scope, risk etc. it ensure project growth and success.
There is brief description of all those factors which must be considered in project management
plan of a company - Cost – It is one of the most important factor which should be involved while preparing
project management plan. Project managers need to assess how much cost is required for
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this project then accordingly they start preparing their budgets. Cost refers to all
expenses which will occur in project execution; it covers training and development,
applying new technologies etc. The cost of this entire project will be $1 million thus
management is required to formulate budget accordingly. Project scope – The term project scope is an important part of project planning which
encompasses with determining and documenting a list of specific project goals,
deliverables, features, functions, tasks, deadlines, and ultimately costs. It helps to
determine whether this project will be successful in future or not and will provide higher
profitability and growth to company. Scope of a project depends upon several aspects, i.e.
demand of customers, market trends, environment changes, technological changes and so
on (Den Hertog, Van der Aa and De Jong, 2010). While assessing project scope,
managers of Samsung are required to evaluate all internal and external factors which can
affect project growth and success. This project of company will be able to improve
efficiency and credibility of functional areas at workplace. Time management – Formulation of all activities as per their time schedule is also
beneficial for project managers because it directs them how to do and when to do their.
Competition of all project activities and tasks on or before their time schedule help
companies to review all of them and make necessary modifications if it is required. For
completion of this project, there is time limit of 8 weeks and managers have to complete
the entire project in given time scale. So that, project managers of Samsung prepare a
time schedule and then assign activities to employees and for each task, managers can
give time limit to their subordinates and ensure project success. Risk – Changes in working process bring several risks. As if implementation of changes
in functioning areas get failed it may affect entire working procedures. Although,
adoption of digital technology required so many efforts which aimed to drill new
methods of completing tasks (Eckerson, 2010). In order to cope with risk factors
managers have to design an effective policy and apply certain digital tools which can
reduces future risks.
 Quality control – An adequate quality of a project helps manager to ensure success of
their project. In order to maintain quality of their project, Samsung should apply
necessary resources, i.e. human, financial, technological etc. Quality also depends upon
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sufficient availability of raw materials thus to make a project more attractive and
innovative.
 Resources – There must be ensure proper or optimal utilisation of available resources
while accomplishing project activities or tasks. Numerous types of resources are required
in developing a project management plan, such as – human, financial, technological and
physical resources. For example – it should be assure that whether or not employees have
strong technical skills and knowledge in order to accomplish all project activities. On the
other hand, there must be also analyse sufficient availability of finance which is required
in competition of project.
 Communication – At last, communication is also an important factor that must be
considered in project management plan of the company. While doing a project,
management needs to ensure about proper communication between all employees. It
helps in identifying effective solution of all business problems and make imperative
decisions as well. In order to communicate with each other, company can acquire verbal
and non-verbal forms of communication.
M1
A project management plan is critical to success of any project. In this manner, managers
are required to formulate and execute an effective strategy in order to manage the project. The
processes involved in the plan related with knowledge areas of scope, schedule, cost, quality,
human resources, communications, risk, and procurement is documented in a Management Plan.
The aim of this project is to ascertain various ways by which businesses can coped up with the
major challenges of digital disruption and transformation. There are three stages of project
management plan, such as – identifying opportunities and project scope. It sets up the boundaries
of the project and the responsibilities of each team member. Then, there should be analysed
various tools which can carrying out project management plan forward; although many online
PM tools make sharing your project management plan simple. At last, there has to be prepare a
proper time frame in which a project is going to be completed, i.e. eight weeks. In order to
complete work in systematic manner, work breakdown structure and Gantt chart are the two
main aspects which supports project managers to align tasks or responsibilities to employees
accordingly.
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D1
In beginning of project management plan, amount of planning and work required can
seem overwhelming. There are various stages involve in project management plan, such as –
Project initiation – here project visibility and feasibility are measured for this purpose project
manager use different tools, such as – business case document and feasibility study. Another
stage is project planning which gives the team direction for producing quality outputs, handling
risk, creating acceptance, communicating benefits to stakeholders and managing suppliers. The
third stage of PMP comprises with execution of project as it is all about building deliverables
that can satisfy customers. Team leaders make this happen by allocating resources and keeping
team members focused on their assigned tasks. At last, the overall plan get implemented at
workplace; it is essential for managers to continuously monitor and controlling the plan to
determine that whether or not all project activities are completing on their given time period.
Additionally, the entire project management plan has been made up by considering two research
methodologies, such as – qualitative and quantitative.
P3 Produce a work breakdown structure and a Gantt chart
There is required several tools and techniques to incorporate in a business while
preparing project management plan. Execution of a project is quite complex so that managers
should decide break down all activities into different categories with their specific time. It helps
in accomplishment of all tasks and activities in proper manner.
Work breakdown structure – This system is applied to breakdown all project tasks with
their time limit. WBS facilitates identification of skill set required for competition for work thus
allocate right people for job. It encourage accountability and transparency by providing detailed
information to all members as they can work accordingly. Although, the prime motive of work
breakdown structure is to diminish complicated activities to a collection of actions. WBS defines
costs of each tasks so that managers can prepare their budget accordingly (Gebauer, Edvardsson
and Bjurko, 2010). By having an effective WBS plan, managers can easily assign all tasks to
employees as per their skills and capabilities. In addition to this, creation of work breakdown
structure needs active participation of all individuals of project team, as its process involves three
major steps, i.e.
 Determination of major functional deliverables
 Subdivision of these deliverables
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 Demonstrate the match between project members and specific work progress.
Gantt chart – This tool helps project manager to depict amount of work which can be
done in allocated time period. Gantt chart refers a graphical presentation of all working activities
and tasks. The tool was introduced by Henry Gantt which signifies time and resources require for
carrying out all project activities in the best possible manner. It has an overview of each and
every day report of project which supports project manager to measure success of project
(Incelli, 2013). Critical path is a feature which involves by Gantt chart which reduces extra
efforts into project management and put right candidates at right place as well.
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TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research
Research is a detailed study upon a specific topic or problem and conducted to collect
more deepen information on the area of concern. In this, researcher, find out overall problem and
provide relevant solution for the same (Introducing Research Methods, 2017). There are two
types of research, i.e. qualitative and quantitative which is briefly defined as under: -
Qualitative research – It relies upon human behaviour and identify reasons behind this
kind of behaviour. Qualitative research encompasses with asking questions, gathering
information in form of words, images, video etc. which can be evaluate on the basis of themes.
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Qualitative research method is also known as exploratory research method which is related with
theoretical framework for social phenomenon. In simple words, it can be said that qualitative
research provides value added and relevant information to researcher thus to arrive at better
conclusion (Jones and Lubinski, 2012).
Quantitative research – It provides ergodic sampling which suits to pre-determine
phenomenon categories. Qualitative research is a statistical information which is easier to
summarise and evaluate. In this researcher focus on getting more and more data which is based
upon numerical aspects. Methods of qualitative research are – survey, experimental and
correlation.
QUESTIONNAIRE
Name
Email
Q1. Do you think that digitalisation affects business activities and operations?
A. Yes
B. No.
Q2. Which kind of technologies can apply by Samsung to reach customers?
A. Social media
B. Search engine optimization
C. Email / Text messages
Q3. What are the challenges of digital transformation are faced by business associations?
A. Lack of Expertise to Lead Digitization Initiatives
B. Lack of Overall Digitization Strategy
C. Limited Budget
Q4. Which one is the best step can used by Samsung to cope with upcoming challenges ?
A. Be data driven
B. Engage customers in transformation process
C. Bring in catalyst
Q5. How strong is Samsung's supply for next generation IT talent?
A. Highly strong
B. Average
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C. Not adequate
Q6. What are the main attributes of digital technology ?
A. It reduces transaction costs and improve productivity
B. Immediate connectivity with customers
C. Transparency and accuracy
Q7. Are you satisfied with products and services offered by Samsung?
A. Yes
B. No
Q8. Give recommendations, as Samsung can manage all upcoming challenges of
digitalisation?
M2
Effective research methods help researchers to carry out all necessary data and
information in the best possible manner. In this present assignment, there has been used two
methods, like qualitative and quantitative research methods that supports researcher to arrive at
better outcomes. Qualitative research relies on verbal narrative like spoken or written data, the
quantitative research uses logical or statistical observations to draw conclusions. Along with this,
qualitative research is a form of exploratory research that is being adopted by the researcher in
order to obtain proper understanding of underlying reasons, motivations and opinions. Apart
from this, quantitative research helps in quantifying problems through collecting numerical data
which can be converted into usable statistics. For completion of this present assignment, there
has been used qualitative research.
TASK 3
P5 Analyse research and data using appropriate tools and techniques
Assessment of data -
Theme 1: Impact of digitalisation on business activities and operations
Q1. Do you think that digitalisation affects
business activities and operations?
10

A. Yes 35
B. No. 15
Interpretation –
As per the above diagram, it get assessed that digitalisation has a vast impact on business
activities and processes. Applying digital tools in working practices makes faster and cost
effective production. There is over 35 respondents are totally agree with this statement whereas
15 says that execution of digital techniques may negatively affect working activities as people
are not properly aware with these processes.
11
A. Yes B. No.
0
5
10
15
20
25
30
35
35
15 Column B

Theme 2: Technologies can apply by Samsung to reach customers.
Q2. Which kind of technologies can apply by
Samsung to reach customers?
A. Social media 25
B. Search engine optimization 5
C. Email / Text messages 15
Interpretation –
In this competitive era, every business organisation wants to become successful and
competitive for this purpose it wants to seeks attention of customers' as much as possible. With
the viewpoint of 25 people, Samsung needs to use social media sites thus to reach variety of
people whereas 5 says that search engine optimisation could also be a good way. Whereas
remaining 15 states that firm can apply either email or text messages to arrive an ample range of
people.
Theme 3: Challenges of digital transformation
Q3. What are the challenges of digital
transformation are faced by business
associations?
12
A. Social media
B. Search engine optimization
C. Email / Text messages
0
5
10
15
20
25 25
5
15
Column B

A. Lack of Expertise to Lead Digitization
Initiatives
15
B. Lack of Overall Digitization Strategy 25
C. Limited Budget 10
Interpretation –
The above graphical presentation signifies that execution of digitalisation come up with
several challenges which can affect firm's profitability. As 25 participants states that the major
challenge is being faced by Samsung is Lack of overall digitalisation strategy whereas 15 are in
favour of lack of expertise who can lead digitalisation initiatives. Apart from this, remaining 10
says high costs of digital tools can be a big threat.
Theme 4: Best step can acquire by Samsung to cope with digital challenges.
Q4. Which one is the best step can used by
Samsung to cope with upcoming challenges ?
A. Be data driven 25
B. Engage customers in transformation process 20
13
A. Lack of Expertise to Lead Digitization Initiatives
B. Lack of Overall Digitization Strategy
C. Limited Budget
0
5
10
15
20
25
Column B

C. Bring in catalyst 5
Interpretation –
According to the market research, it is evaluated that firms are required to cope with
upcoming challenges of digitalisation. With the viewpoint of 25 respondents, firm should
capable to be data driven whereas 20 says that they need to involve customers in digitalisation
strategy. And remaining 5 states that it needs to bring catalyst thus to evaluate future challenges.
Theme 5: Effectiveness of Samsung's supplies
Q5. How strong is Samsung's supplies for next
generation IT talent?
A. Highly strong 25
14
25
20
5
A. Be data driven
B. Engage customers in
transformation process
C. Bring in catalyst

B. Average 20
C. Not adequate 5
Interpretation -
The above diagram states that 25 respondents are saying all supplies of Samsung's are
highly effective whereas 20 marked it average in comparison with other brands. Beside this, 5
stated that products of the company are not properly adequate.
Theme 6: Main attributes of digital technology
Q6. What are the main attributes of digital
technology ?
A. It reduces transaction costs and improve
productivity
22
B. Immediate connectivity with customers 16
C. Transparency and accuracy 12
15
A. Highly strong B. Average C. Not adequate
0
5
10
15
20
25
25
20
5
Column B

Interpretation –
As per this above diagram, it is analysed that the main attribute of digitalisation is it
reduces transaction costs and improve productivity, with the statement of 22 respondents
whereas 16 says that it helps in immediately connect with customers. On the other hand, 12 are
in favour of digitalisation provides transparency and accuracy to overall organisation.
Theme 7: Customers' satisfaction level with products and services
Q7. Are you satisfied with products and
services offered by Samsung?
A. Yes 45
B. No 5
16
A. It reduces transaction costs and improve productivity
B. Immediate connectivity with customers
C. Transparency and accuracy
0
5
10
15
20
25
Column B

Interpretation
According to market survey, it s assumed that there is over 45 customers who highly
satisfied with products and services offered by Samsung whereas 5 states that firm needs to make
more modification in its innovations and product designs.
P6 Recommendations as a result of research and data analysis
As per thematic analysis, it is recommend to Samsung that it needs to implement certain
strategies and policies thus to overcome with challenges of digitalisation. The driving aspect
behind digitalisation is innovation of technologies but it is not easy to adopt these techniques.
Therefore, IT manager of Samsung needs to keep up with pace of changes. As business
innovation is changing rapidly so that firms should be able to acquire all technologies
effectively; it helps them in obtaining high competitive edge. Execution of cloud technology,
virtualisation, big data analytics, IoT, and mobility would be supportive for Samsung in respect
to drive digitalisation; it leads to threat of growing complexity in IT due to new applications to
multi-vendor networks. Apart from this, due to lack of expertise who lead digitalisation firms
cannot produce unique or attractive products. So that, there is needed to bridging the talent gap in
respect of providing training and development assistance to employees; it supports to address
complexities and identify solution of problem in an effective manner.
17
A. Yes B. No
0
5
10
15
20
25
30
35
40
45
45
5
Column B

Therefore, it is fundamental for all business associations to conduct a market research
thus to get proper knowledge about market trends and customers' needs. Managers are also
required to involve customers' while preparing any digitalisation strategy, for this purpose they
can acquire social media channels, i.e. Facebook, YouTube, Twitter for getting adequate
feedbacks from them. Along with this, it is also recommend to organisations to they should focus
on grabbing all market trends as well as effectively adopt changes which occurs in digital
technology. In this modern era, numerous trends have came up in digital technology as people
can easily access towards any information in seconds only. It increases flexibility and efficiency
of business organisations and supports them to obtain high defensible edge at marketplace.
M3
Here, the researcher has chosen questionnaire method to gather better information and
data from customers. There is given questionnaire by considering sample size of 50 people who
are target audiences of Samsung. Although, questionnaire is a structured form that can be either
or printed; it consists with a formalised set of questions in order to collect necessary information
in specific area of concern. Conducting a marketing survey helps researcher to get know about
customers' needs and wants. Therefore, it is recommended to management that they should tries
to produce as per market needs and wants. Adoption of social media sites, i.e. Facebook, Twitter,
Youtube and so on would help company to reach large group of customers over the world.
Managers should focus on improving digital knowledge and skills of employees as they can
perform in better manner which leads accomplishment of business goals and objectives in a
certain time period.
TASK 4
P7 Self Reflection
Research plays a vital role in getting better knowledge about any topic. While conducting
this research, I get realised about various concepts which I have never been gone through. The
entire study enable to boost up my skills, i.e. leadership, project management, communication
and so on. At the time of doing this assignment, I was not properly aware about new
transformations in digital technology which creates confusion. To clear all my confusions, it
focus on reading more and more articles of digitalisation and underline important information; it
helps me to make better conclusion about the topic. Apart from this, for effective completion of
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entire project work me and my subordinates make a to do list and align them ourselves as per our
skills and area of interest. I always concentrate on performing my duties and responsibilities in
systematic matter thus to get adequate outcomes.
On the other hand, there is a problem of lack of time and costs which also occurs in
completion of this project. Due to this, I couldn't able to get more relevant information which
affect my project work. As the main objective to this project to cope up with upcoming
challenges of digitalisation, I focus to connect with those people who have great knowledge of
technology but it was a lengthy process thus data isn't gather effectively. Another issue is sample
size was not adequate as accordance with current situation of firm; so that answers for questions
were not beneficial and suitable for study.
M4
The project management plan of the company enables it is to deliver future market
growth and success in an effective time period. This digitalisation project helps Samsung to
apply digital technology in its their working processes and practices which reduces production
time and cost. In addition to this, while completion of this research project I have faced
numerous challenges which affect by work but due to having good knowledge about topic I can
easily cope with this problem. In completion of this project, I ensure about all necessary
resources, such as – time, cost, project scope and so on.
D2
The main objective of this assignment is to determine those ways that helps businesses to
cope with challenges of digital transformation. In order to address this problem, there has been
made an effective project management plan by considering several resources. There has been
acquired various research methodologies in order to arrive at better conclusion. Data collection
process disclose that digitalisation plays a key role in growth and success of business
organisations which aids company to attain its goals and objectives.
CONCLUSION
From the above mentioned report, it get concluded that managing a project in successful
manner is essential for manager as it ensure company's future growth and success. It is
fundamental for project managers to formulate project aim and objectives then starts work
accordingly. Technological infrastructure affects the culture, efficiency and relationships of a
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business. It also affects the security of confidential information and trade advantages. Certain
factors like – cost, time, risks, quality etc. factors should be also taken into consideration while
developing project management plan. Along with this, the report has stated qualitative and
quantitative research methods which helps in getting better information of a project. At last, it is
recommended to Samsung to cope with challenges of digital transformation the firm has to apply
certain effective tools and technologies which driven up its market growth.
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