Analyzing Samsung Electronics: SWOT, Market Share, and Strategy

This case study provides a SWOT analysis of Samsung Electronics, a South Korean multinational conglomerate and a major player in the global IT and electronics market. The analysis covers Samsung's fluctuating market leadership, particularly its performance between 2013 and 2017, including revenue dips and subsequent recovery. It highlights the significance of Samsung Electronics within the larger Samsung Group, focusing on its diverse portfolio encompassing consumer electronics, IT, and device solutions like LED, LCD, and mobile devices. The study also touches upon the challenges posed by market pricing and demand stagnation, referencing data from Ibis World and Investing.com to contextualize Samsung's current position and future prospects in the electronics industry. Desklib provides access to similar case studies and solved assignments to help students.

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Samsung Electronics: SWOT Analysis
Introduction
Overview
Samsung is a South Korean multinational conglomerate with its headquarter in Seoul. It
started as a diversified company doing numerous businesses, never looked back after making
an entry in the field of electronic in 1960. In the year 2017 it became the world's largest
profit-making5 Information technology company, currently, it has a market share of 7.5
percent in the pie of this trade category (“Ibis world,n.d)”. As a manufacturer, Samsung alone
produces one-fifth of the export goods exported by Korea.
The period ranging from 2013 to 2017 was full of paradox or the company. Its position as a
market leader fluctuated sharply during this period the major highlight of this fall was
registered when industry relevant revenue of the company settled down to 4.1 with an overall
turnover of $ 87 billion (“Ibis World,n.d.). However, in the year 2017 Samsung became the
largest Revenue earner in the category of IT-based companies. Another twist came in the tale
when the prices of the IT goods fell down in the year 2018 and it affected the operating
income considerably.
The biggest asset of Samsung's diversified portfolio is Samsung Electronics. The subsidiaries
companies working under this flagship mainly deals in consumer electronics, Information
Technology and Device Solutions like LED, TV monitors, LCD, mobile phones and other
electronic components. Under its current status, Samsung is holding its position among the
leaders of Electronic goods market. In terms of revenues and profit, this company is facing
the stagnancy of the pricing and demand in the market (“investing.com”.n.d).
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References
Ibis-world.com. (n.d). Retrieved from.
https://clients1-ibisworld-com.ezproxy.royalroads.ca/reports/gl/industry/default.aspx?
entid=960
Ibis-world.com. (n.d). Retrieved from.
https://clients1-ibisworld-com.ezproxy.royalroads.ca/reports/gl/industry/default.aspx?
entid=970
Investing.com.(n.d).Retrieved from. https://in.investing.com/equities/samsung-electronics-co-
ltd-company-profile
.
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