Strategic Management Report: Samsung Electronics Vietnam Analysis

This report provides a strategic analysis of Samsung Electronics Vietnam (SEV), focusing on its operations and challenges. It begins with an executive summary, highlighting SEV's presence in Vietnam and its recognition for worker commitments. The report then addresses key challenges, particularly in selling smartphones to higher-end consumers. An external environmental analysis is conducted using PESTEL and Porter's Five Forces, examining political, economic, socio-cultural, technological, legal, and environmental factors impacting SEV. The PESTEL analysis reveals political sensitivities, economic vulnerabilities, socio-cultural adaptations, Samsung's technological advancements, legal issues related to intellectual property, and the growing importance of environmental sustainability. Porter's Five Forces helps assess the competitive landscape. The report also highlights specific market challenges and the need for SEV to adapt its strategies to the evolving business environment in Vietnam and globally. The analysis provides insights into SEV's strengths, weaknesses, opportunities, and threats, offering a comprehensive overview of its strategic position.

Strategic Management

Executive summary

Introduction
In operation since April 2009, Samsung Electronics has more than 100,000 representatives in
Vietnam operating from their assembly offices in the Yen Phong Business Zone in the Ninh Bac
area (Samsung Electronics Vietnam; SEV) and in the Pho Yen district. in the Thai Nguyen
region (Samsung Electronics Vietnam - Thai Nguyen; SEVT).
This year, both SEV and SEVT compiled the Vietnam "Commitments for Workers 2017" list,
which surveyed 74 organizations across Vietnam that have made an effort to achieve practical
development by bringing a positive workplace for their representatives. The two additional
elements were among the top 30 organizations that received a certificate of merit from the
Vietnam General Labor Federation (VGCL) for their outstanding performance.
The Ventures for Laborers ranking is based on a specific set of rules created by labor and
exchange experts. The models promise a close view of the actual practice and treatment of agents
in the organization across a broad range of principles, from professional preparation to
intellectual wealth. Special need is given to responsibilities that have better government support
for employees and enforcement of established laws.
Key challenges:
The group is addressing the problems caused by vulnerabilities in the areas of activity as well as
changes in the global macroeconomic climate. The biggest advertising challenge facing the
company right now is how to sell their Smartphone to hierarchy buyers. This is seen as the main
problem with Samsung hardware ltd. because current rating buyers do not trust your products. To
get over the current market, Samsung cannot overlook this segment of the market.
External environmental analysis for identifying opportunities and
threats
External environment analysis is a key input into strategy formulation. PESTEL is an outdoor
climate analysis facility that helps monitor what's in the political, financial, social, innovative,
natural and legitimate circles of climate change external association. Working within the media
association, we discussed the broad segments of participants who bring attention to the

organization. Porter’s five forces analysis considers (1) barriers to entry and new entry threats,
(2) buyer power, (3) supplier power, (4) threat from substitutes, and (5) rivalry as key external
environmental forces in developing strategy.
PESTLE analysis of Samsung electronics Vietnam Company Ltd.
Political
In most of the business sectors in which Samsung operates, the world of politics is useful for its
activities but nonetheless there is a slight decline in some of the more familiar business sectors
such as India. , it can generally be assumed that Samsung operates in areas of activity in which
the political components are kind. Despite, recently, he had to face major political headwinds in
his country of South Korea, due to the country's pressure with North Korea, where the group had
to consider political sensitivity and risk. war breaks out in Korea. Point. In addition, Samsung is
under political pressure in several African and Latin American countries where the political
world is capricious and tends to undergo changes in oversight structures. Of course, this is still
not an important reason for the pressure as the group has largely considered political sensitivity
in the estimates.
Economic
This measure is particularly critical for Samsung, as opening up different business segments in
the creative outlook said the company can expand its global vision. In any case, this measure is
equally worrying as the ongoing global financial crisis has negatively impacted the intensity of
consumer purchases in many markets created by pushing Samsung to the efforts. find beneficial
in developing industrial sectors. The main point to note here is that the macroeconomic climate
in which Samsung operates around the world is plagued with vulnerabilities and instability that
encourage the organization to have its procedures redirected appropriately. The quality of the
organization's recovery is that it has changed in large part to exacerbate the precarious wage of a
buyer in the created world, entering emerging and emerging markets. In fact, this is the
explanation why Samsung has launched a strong venture into the developing business sectors
with the aim of making up for lost business from the creative world.
Socio-cultural

Samsung has opened a branch in Vietnam with named Samsung electronics. This means that,
despite his worldwide opinion, it operates from the center as a Korean organization. So, there are
some theories about its global activities, some of which involve a change to neighborhood
conditions. Therefore, Samsung needs to be a global organization to work locally, which means
it has to adopt the Global approach in many evolving business sectors. In addition, Samsung has
had to adapt its products to the rapidly changing customer trends in the various business sectors
in which it operates. The key issue to note here is that Samsung operates in a market specialty
that is heavily influenced by consumer lifestyle biases and with the way socio-variables differ in
each country; in the same way it had to reposition itself in every market.
Technological
Samsung can be considered one of the most creative organizations in the world. This means that
the organization has a degree of freedom to the point where it is tackling critical innovation and
driving development for sustainable business gain. This has turned into a fanatical mission of the
group to face the mechanical and development curve and dream of controlling the rivals and
competitors in terms of coming to market first with the items. his latest. Be that as it may, as we
will discuss later, this led the organization to compromise with the statement it made on Apple’s
amazing items plan and this led to legitimate and administrative investigations and
inconvenience to the organization. Here’s an exercise for other innovation-driven organizations
from what happened to Samsung and that is whether or not you are so quick to get to the buyer
during this time of Big Bang Break, it is to doing the right things right is still a way forward.
Legal
As mentioned in the last section, Samsung faces huge penalties for reporting on Apple's iPads
and iPhones and this has prompted the group to be equally affected by open customer concerns
and endorsement of their systems. It is not yet clear how the group will get out of the legal
labyrinth and end up in the markets created due to the various applications.
Environmental
With the rise of the moral buyer who needs their own logos to find and make items in a socially
and earthly feasible way, Samsung needs to know the need to make its products morally-

satisfyingly elegant. This means that he has to promise not to settle for working conditions or the
salary he will pay for his work that is ultimately involved in the exit.