Samsung's Marketing Plan: Overcoming Barriers & Future Capabilities

This report identifies and analyzes the main barriers to marketing planning, particularly in the context of Samsung Electronics. It highlights environmental regulations, cultural sensitivities, and the importance of data management and waste management techniques as key challenges. Furthermore, the report assesses Samsung's organizational capabilities for the future, considering factors such as financial strength, technological potential, established business sustainability, and customer loyalty. The analysis suggests that Samsung possesses strong financial and technological capabilities, a sustainable business model, and a loyal customer base, positioning it well for future growth and innovation in the competitive technology market. Desklib provides access to this and other solved assignments to aid students in their studies.

MARKETING PLANNING
(TASK 4 AND 5)

Understanding the main barriers of
marketing planning Task 4
 Marketing planning can be considered as the logical sequence regarding
the events that a company has adopted so as to ascertain the marketing
objectives as well as plan for achieving all the objectives. It can be
considered as one of the complex exercise where the companies have
encountered different barriers at the time of implementation
 The justification gathered from the environmental perspectives it can be
said that the different norms and regulations encircling the environmental
aspects has possessed the barriers for the company Samsung Electronics
 Failure to understand the aspects of cultural sensitivities concerning the
target audience has also leaded faults in marketing plan

Understanding the main barriers of
marketing planning task 4 (Contd...)
 Nature ought to be deliberately examined and
data ought to be endorsed up the stations
through a laying framework, which just allow
material data to be passed on
 As an option, managing the team in accordance
to proper time by controlling every aspects and
other informal communities is quite important
 Moreover, the company Samsung should
intervene the perception of deliberating the
waste management techniques in order to
strengthen the feasibilities through which the
operations are hindered through environmental
aspects

Organizational capability for future
(Task 5)
 Samsung is the company that has
been focusing on the technological
platform and lots of competitors are
there which could create tough
competition for the business process
 In this case some important factors
have been considered and potential
of Samsung Company on the basis
of that parameter could easily be
observed
 Samsung is the company that has
business process in various aspects
like Mobile Phones and Laptops etc.

Organizational capability for future
task 5 (Contd…)
 Financial Proposition: Financial Capability of an organization is highly
essential for any kind of business process. On the basis of this parameter
future plans of any company could be understood. After having analysis; it
could be said that Samsung has high financial potential. This organization
has already made different innovative strategies by the help of their
economical potential. For this reason it could be said that Samsung is
financially strong.
 Technological Potential: Technological parameter is also important and
needed enough to judge the capability of the respective organization.
Samsung itself a technology oriented organization and for this reason
they are technologically sound. For this reason they can incorporate any
new technology in the business in coming future.
 Established business: sustainability of a business is highly depended on
the registration and legal factors of the company. By the virtue of this
issue; Samsung is highly safe to execute any kind of new activities. The
organization has the goal to increase the business in broader platform. In
different parts of the world presence of this organization could be found.

Organizational capability for future
task 5 (Contd…)
 Loyalty towards customers: Customer loyalty is
also an essential element for the business process.
An organization could be able to enhance its business
strength only by implementing different schemes and
benefits for the customers. The organization has
been in this field and it has been giving different
schemes and benefits to the customers. On this
particular note it could be said that customers will be
with this organization for a long period of time.
Through the above analysis overall outcomes of the
matter could be done. These types of issues can
highlight the capabilities of Samsung in the market.

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