Marketing Strategies and Analysis of Samsung Galaxy A12 Pro Report

This report provides an analysis of the marketing strategies employed for the Samsung Galaxy A12 Pro. It begins with background information on Samsung, highlighting its focus on technology and its competitive landscape. The report then delves into the product, emphasizing its storage capacity and features that appeal to a younger demographic. Pricing is discussed as competitive and accessible to the middle class, contributing to brand loyalty. Promotional strategies include advertising and outdoor campaigns. The place or distribution strategy relies on showrooms and single distribution systems. References from academic sources are included to support the analysis. The report covers key aspects of the marketing mix, including product, price, promotion, and place, to provide a comprehensive overview of the A12 Pro's marketing approach.

Marketing of
Samsung Galaxy
A12 ProNAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

Background Information
• Samsung refers to multinational
conglomerate that has
headquarters in the region of
Seoul.
• It takes recourse to technology
so that it can create a prominent
position within market.

 The marketing techniques
employed by the company has
helped it in getting a dominant
place within soft drink market
 Apple, Sony along with HTC are
the various competitors of the
company

Marketing of Samsung Galaxy
A12 Pro
Product
 Samsung Galaxy A12 Pro has
great storage capacity that
makes it popular among the
young people
 It helps in satisfying needs of the
different tastes of customers

 The product has sensors that
helps the people in the arena of
identification
 People of the age group within
20-30 are targeted by the brand

Price
 Pricing of Samsung Galaxy A12
Pro is done in the competitive
manner
 It can easily be bought by the
middle class people owing to its
pricing not being very high

 Pricing strategy has been
instrumental in driving the brand
loyalty
 Consumers purchase products
after going through information
and after evaluation of
alternatives

Promotion
 Advertising is taken recourse to
for popularizing the brand
 The advertisements on television
has helped in marketing of the
product

 Outdoor advertising campaigns
also helps in promoting product
 Promotion can help company for
the stakeholder mapping which
can be useful in identification of
target market

Place
 The service dealers of Samsung
Galaxy A12 Pro has helped in the
area of marketing of company
 The company relies on the
showrooms which aids in
marketing of the product

 Single Distribution System of
Samsung are responsible for
distribution of the mobile phones
to the consumers
 The retailers helps in pushing
product into market

References
 Bakan, J., 2016. Social marketing: thoughts from an empathetic
outsider. Journal of Marketing Management, 32(11-12), pp.1183-
1189.
 Gillespie, K. and Riddle, L., 2015. Global marketing. Routledge.
 Paksi, T. and Gunawan, S., 2017. THE CONCEPT OF THE LUXURY
BRANDING IN SAMSUNG GALAXY S6 EDGE SERIES THROUGH
TRIADIC MODES OF SIGN. K@ ta Kita, 5(1), pp.142-148.
 Samsung.com (2019). Samsung India. [online] Samsung in.
Available at: https://www.samsung.com/in/ [Accessed 18 Feb.
2019].
 Sheth, J., 2017. Revitalizing relationship marketing. Journal of
Services Marketing, 31(1), pp.6-10.

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