Analysis of Marketing Strategies for the Samsung Galaxy S9 Smartphone

This report analyzes the marketing strategies for the Samsung Galaxy S9, focusing on the importance of effective marketing in the competitive smartphone market. It begins by highlighting the significance of marketing mix elements in promoting products and emphasizes the need for Samsung to target specific customer segments to increase sales. The report then details the characteristics of the target customers for the Galaxy S9, categorizing them into age groups such as teenagers to early adults and adults, and describing their preferences and buying behaviors. The analysis includes a review of relevant literature and provides insights into how Samsung can effectively reach its target audience and maintain its market position. The references cited include books and journals that support the marketing strategies discussed.

Marketing Samsung
Galaxy S9

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
DESCRIPTION OF TARGET CUSTOMERS................................................................................1
REFERENCES................................................................................................................................3

INTRODUCTION
It is very important for companies to promote their products and services by developing
effective marketing strategies. It is because it helps in attracting a large number of people to buy
that product. For this, efforts are made by companies such as offering discounts, providing
schemes, etc. A marketing plan includes marketing mix (Diario, 2018). It is a framework that is
used by organisations. It consists of 7 P's that help in advertising product in an effective way.
Similarly, Samsung also needs to promote their new smartphone that is Galaxy S9. It will help in
making customers aware about new product and gaining customer value. For this, they can target
a specific customer segment. It will be easy for them to advertise their smartphone. Also, it will
help in increasing their customer base. With this, company will be able to compete in the market
and survive for long term. This report will throw light on how Samsung can do marketing of
Galaxy S9. Along with that, the way of using marketing mix strategies by which they can attract
the minds of people will be highlighted.
DESCRIPTION OF TARGET CUSTOMERS
Samsung has developed to a great extent in past few years. Its basic requirement is to
attract customers with its products containing new features. It contains wide range of products
with very low to high cost available for all types of people. This product galaxy s9 is a new latest
android technology contains various new features different from previous versions and other
smartphones (Chaffey and Ellis-Chadwick, 2016).
It comes with various choice of colours which attract customers of all age group. It is a
smartphone for that can be used for all purposes say professional use or personal. It has placed its
level in maintaining its personality to attract customers. The customers that are attracted to this
smartphone are generally high class people who can afford and can take this phone without a
second thought. The middle class can also take this phone but on EMI. So the focus is high class
customers. The customer can be divided into certain age groups-
Teenagers to early adults (age 14 to 25)- This age group is more often the target customers as
they are used to technology and the know what's new so they understand it better and are easily
convinced to buy new phones (Shankar and Morrissey, 2016). This age group wants trendiness
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so the more trendy yet simple the phone is the more amount of sale it will get by this age group.
They are determined, ambitious and trendy people. They may be first time users or regular to
non-users.
Adults (25 to 50) - They are the peak consumers of this brand smartphone so they are targeted
the most as they are the ones who actually have the capability to buy it. They are easy going cost
conscious, explorer, etc. This age group just check user-friendliness, simplicity, high quality and
cost effectiveness in their smartphone and this phone has all the features so they can be great
customers to the organisation.
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REFERENCES
Books and Journals
Chaffey, D. and Ellis-Chadwick, F., 2016. Digital marketing. Prentice Hall.
Diario, A.S., 2018. Resumen Samsung S9 Unpacked, la presentación del nuevo Galaxy.
Shankar, V. and Morrissey, S., 2016. Mobile shopper marketing: Key issues, current insights,
and future research avenues. Journal of Interactive Marketing, 34, pp.37-48.
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