The Global Business Environment: A Samsung Case Study Report

This report provides a comprehensive analysis of the global business environment, using Samsung as a case study. It begins with an introduction to globalization, followed by an overview of the research aims, objectives, and research questions. The literature review explores the concept of globalization, its benefits and drawbacks, and their impact on Samsung. The research methodology section details the philosophical approach, research methods (qualitative), data collection techniques (questionnaires), and sampling methods (non-random). The report also includes a timeline of research activities using a Gantt chart and concludes with findings, discussion, conclusions, and recommendations, offering a thorough examination of the topic and its implications for Samsung's global operations. The report also includes an executive summary, references, and a reflection on the research process.

Research Proposal

Table of Contents
TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of research..........................................................................................................1
Overview of research..............................................................................................................1
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Rationale of research..............................................................................................................2
LITERATURE REVIEW................................................................................................................3
Concept of globalisation.........................................................................................................3
Benefits and drawbacks of global business environment.......................................................3
Impact of benefits and drawbacks of global business environment on Samsung..................4
RESEARCH METHODOLOGY.....................................................................................................5
TIMELINE OF RESEARCH ACTIVITIES....................................................................................7
REFERENCES................................................................................................................................9
EXECUTIVE SUMMARY...........................................................................................................11
TITLE:...........................................................................................................................................12
RESEARCH METHODOLOGY...................................................................................................12
Results/ Findings ...........................................................................................................................15
Data collection......................................................................................................................15
Frequency table....................................................................................................................17
DISCUSSION................................................................................................................................29
On the basis of primary information....................................................................................29
On the basis of secondary information.................................................................................31
CONCLUSION..............................................................................................................................33
RECOMMENDATIONS...............................................................................................................34
REFLECTION...............................................................................................................................35
REFERENCES..............................................................................................................................36

TITLE:
“The benefits and drawbacks of a global business environment.” A case on Samsung.
INTRODUCTION
Background of research
Globalisation is the process in which there is coordination among individuals,
organisations in more than one country. There are many changes which are taking place in
external market, so it is important to understand changes in order to deal with specific
operations. At global level, there are many factors which has to be considered by managers to get
positive impact such as competitive organisations, cost of expansion, etc. There are possibilities
of drawbacks as well of working at global level if managers do not keep regular analysis on
change in operations (Auer, Borio and Filardo, 2017).
This research is based on Samsung which is big brand in Electronic sector. This
association was founded in 1938 having head quarter in South Korea. This association deals in
Apparel, consumer electronics, medical equipment’s, telecommunication, home appliances, etc.
This association deals in different parts of country under globalisation.
Overview of research
Samsung deals in electronics sector providing refrigerator, washing machine, television,
etc. As there are many organisations dealing in same sector such as Videocon, Sony, etc. so,
there is competitive environment among them. In order to make distant image in industry, there
is requirement of regular change in product and services. With regular modification in products
and services, it is easy to expand in international market (Coker, 2014). Samsung is famous
brand in consumable electronics and home appliances, so in this case it is responsibility of
managers to analyse demand of consumers because it differs as per occasion, individual, income
level, etc.
In this research, there is discussion about benefits and drawbacks of performing business
at global level. As there are many external environment factors which affects business, so it is
responsibility of managers of Samsung to analyse them and conduct business activities
accordingly. In global business environment, political parties, legal factors, social factors, etc.
are considered. So these are the factors which affects performance of business.
1

Research Aim
“To determine benefits and drawbacks of a global business environment and its impact
on an organisation.” A study on Samsung.
Research Objectives
 To understand the concept of globalisation.
 To study the benefits and drawbacks of global business environment.
 To evaluate the impact of benefits and drawbacks of global business environment on
Samsung.
Research Questions
 Do you understand the concept of globalisation?
 What are the benefits and drawbacks of global business environment?
 What is the impact of benefits and drawbacks of global business environment on
Samsung?
Rationale of research
In this research, there is discussion about different drawbacks and benefits of global
business environment. As per current market, there is more trend of expanding business at
international level, so this topic is relevant in context of current environment. This research topic
is wide and interesting, so it is easy to collect data over it. Researcher have interest in
globalisation topic, so candidates will conduct in- depth examination of different aspects which
makes research authentic and reliable (Crane and Matten, 2016). This research topic will benefit
researcher in professional manner also because if they want to expand at global level, then it
enhances their knowledge about it.
2

LITERATURE REVIEW
Concept of globalisation
According to John Williamson, (2019) globalisation refers to the process through which
there is integration among markets, individuals, organisations and different countries. In order to
globalise business, there is requirement of following proper political, legal aspects which helps
in sustaining for longer period of time in industry. There is requirement of different resources to
conduct business at international level such as financial resources, human resources, etc. This
helps to conduct business operations smoothly. While expansion of business in other country, it
is important to consider availability of resources, labour rate, establishment cost, etc. So this
helps to achieve economies of scale. With working at international level, managers of Samsung
are able to understand cross culture information about different countries. Sometimes, there is
scarcity of resources in some countries which may affect working style of Samsung at foreign
country (Zajda, 2015).
Benefits and drawbacks of global business environment
Global business environment consists of three words i.e. global, business and
environment. Global business environment refers to performing business operations at
international level for earning good amount of money. According to Allison Tanner, 2019 at
global level, there are more risk which has to be considered in order to make more scope of
growth for association. There are some advantages and issues for organisations to work at global
business environment. Benefits of global business environment are-
More scope of sales and profits- When business operations are conducted in more than
one country then sales gets improved. As there is competition in electronic sector, so in order to
deal with it and get positive impact through it managers of Samsung has to launch new
techniques in products. It is important to make alterations in products and services so consumer
satisfaction can be achieved. Customer base gets improved with expansion of business.
Availability of raw material- There is requirement of different raw materials for
manufacturing of products and services such as plastic, copper, etc. So when business operates at
global level, managers of Samsung can get best stuff for their finished goods. This helps to make
their product different from others.
3

These are the factors which enhance growth of Samsung at international level. Benefits
can be availed by organisation, when there is regular market analyse of external factors because
external changes are taking place with rapid speed.
Apart from this there are possibilities of negative impact of global business environment.
Some of them are discussed as under-
Difference in consumer demand- This is biggest drawback of conducting business
operations at intentional level that there is variation in demand of consumers. So this proves to
be costly approach for Samsung. Sometimes they are not able to judge what is demand of
consumers and present something different which affects image of Samsung in mind of
consumers (Eaton and Kilby, 2015).
Change in legal policies- There is difference in legal factors of various countries which
is issue of Samsung in expansion. For instance: managers of Samsung are thinking to launch
business in Europe, then there are some legal aspects which has to be considered to get
successful running of business.
Impact of benefits and drawbacks of global business environment on Samsung
According to Katie Reyonalds, 2017 there is requirement of more new and innovative
approaches through which they can get outshine in industry. With the help of globalisation,
Samsung will not only be able to increase their profits but will also make an improvement in the
current market share of the company. The impact will also be related to the production. As
Samsung will easily get access to the raw materials needed to run the production process, so this
will also ensure proper and smooth running of the business.
On the other hand, the drawbacks of globalisation will also impact upon the business of
Samsung. As the first could be the adoption of the new culture in the new country which could
not be easily adopted by any company. In case Samsung fails than it will create a negative
impact on the working of Samsung in the new place.
4

RESEARCH METHODOLOGY
Research is the process through which in- depth investigation about research topic can be
done. So there are many techniques which has to be considered which are studied under research
methodology. So research methodology is the systematic plan for conducting resaerch.
“Research Onion” is the frame work which describes different techniques used in research and
justification behind it (Fjäder, 2014).
 In this research, interpretivist philosophy is used. This is the technique in which responds
of individuals are analysed to get knowledge about research topic. This is the way
through which it is easy to understand reason of change in view of candidates.
 Deductive research is chosen for the selected topic. This is selected because this fits best
with interpretivist approach as it also focusses on core components from research topic. It
helps to give more emphasis on research aims and objectives to get positive outcome.
 There are two methods of conducting research i.e. qualitative and quantitative research.
in this research, qualitative research is used (Hasanen, Al-Kandari and Al-Sharoufi,
2014). This is the way through which representation of collected data is clear through
graphical and pictorial representation. Under qualitative research, information is
collected, gathered and presented in more clear and structured format. With collecting
data through qualitative method, reason behind specific view about research topic is
clear.
 There are two sources of collecting information i.e. primary and secondary information.
Primary information is collected by respondents about research topic from respondents.
This data is fresh content gathered from respondents about research topic. While
secondary sources are used to collect information with the help of online sources, books,
journals, newspaper, magazines, etc. With collecting information from this sources all
information about research topic is collected and it is easy to get data about research
objectives. In this research, both the methods are used which helps to make research more
clear and authentic for reader.
 In order to collect primary data, questionnaire is the technique which is used. This is the
way in which some questions are asked about research topic with individuals. This gives
overview about opinion of individuals.
5

 Sampling is the method which is used to collect some respondents for collecting their
views about research topic (Miljkovic and et. al., 2015). It is not possible to gather
information from whole crowd. Hence in this case some individuals are selected which is
known as data sampling. There are two methods of collecting samples i.e. random and
non-random sampling. In this investigation, non-random sampling is used. This method is
best because this is the way through which non biased information is collected as
individuals are selected on random basis so possibilities of biasness are less.
 Budget required to conduct this research is £400 because there is requirement of some
resources such as stationary, internet connection, membership at library, etc.
 This research is conducted with considering all the aspects of ethics such as
confidentiality, consent of respondents, etc. And information which is collected from
secondary sources are authentic and reliable (Thomas, 2017).
6

TIMELINE OF RESEARCH ACTIVITIES
Time is one of the most important factor which has to be considered by investigator in
context of research. As there are main activities such as introduction, setting aims and objectives,
etc. which has to be conducted while conducting research. So there is requirement of specific
time bound technique through which whole research can be concluded on time. Gantt chart is the
technique which is used to analyse time required to complete research activities. This technique
is launched with Henry Gantt, an American engineer and project management consultant who
makes easy to analyse time required to conduct research activities (Yu, Byun and Lee, 2014).
Gantt chart is the graphical representation of research activities horizontally with their
respective time. Gantt has information about start and end date of each activity, so it is easy to
set short term milestones and synchronisation of activities can be achieved. This is the best way
to identify dependencies of research activities on one another. Researcher is able to understand
which activities has to be assigned to each individuals which is important to identify roles and
responsibilities. This research is completed within around 8 weeks.
7

8

REFERENCES
Books and Journals
Auer, R., Borio, C. E. and Filardo, A. J., 2017. The globalisation of inflation: the growing
importance of global value chains.
Coker, C., 2014. Globalisation and Insecurity in the Twenty-first Century: NATO and the
Management of Risk. Routledge.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Eaton, D. and Kilby, G., 2015. Does Your Organizational Culture Support Your Business
Strategy?. The Journal for Quality and Participation. 37(4). p.4.
Fjäder, C., 2014. The nation-state, national security and resilience in the age of globalisation.
Resilience. 2(2). pp.114-129.
Hasanen, M. M., Al-Kandari, A. A. and Al-Sharoufi, H., 2014. The role of English language and
international media as agents of cultural globalisation and their impact on identity
formation in Kuwait. Globalisation, Societies and Education. 12(4). pp.542-563.
Miljkovic, D. and et. al., 2015. Globalisation and obesity. The World Economy. 38(8). pp.1278-
1294.
Thomas, E., 2017. Globalisation, cultural diversity and teacher education. In Globalisation,
education and culture shock (pp. 152-170). Routledge.
Yu, Y., Byun, W. H. and Lee, T. J., 2014. Critical issues of globalisation in the international
hotel industry. Current Issues in Tourism. 17(2). pp.114-118.
Zajda, J., 2015. Globalisation and its impact on education and policy. In Second international
handbook on globalisation, education and policy research (pp. 105-125). Springer,
Dordrecht.
Online
Williamson, J., 2019. Globalization: The Concept, Causes, and Consequences. [Online].
Available through: <https://piie.com/commentary/speeches-papers/globalization-
concept-causes-and-consequences>.
Tanner, A., 2019. The Global Environment: Definition & Importance. [Online]. Available
through: <https://study.com/academy/lesson/the-global-environment-definition-
importance.html>.
Kazi, T. B., 2019. Effects of Globalization on Work and Organizations: Exploring Post-
Industrialism, Post-Fordism, Work and Management in the Global Era. [Online].
Available through: <http://www.inquiriesjournal.com/articles/1693/effects-of-
globalization-on-work-and-organizations-exploring-post-industrialism-post-fordism-
work-and-management-in-the-global-era>.
9

Research Project
10

EXECUTIVE SUMMARY
In this investigation, there was discussion about globalisation which is now recent topic
in market. Globalisation refers to the strategy in which business operations are performed at
international level. There is integration of policies at international level because of change in
policies of countries. It is essential for company to understand change in policies to work in
different countries. In order to understand policies, managers have to analyse market regularly.
This research was effective for reader to know issues which arise at global business environment.
This investigation was based on Samsung which is a Korean multinational company having head
quarter in Samsung Town, Seoul. This is the organisation which deals in different parts of
country in order to understand changes in better and effective manner. While operating at
international level, there is requirement of change in working style in order to get positive
impact. So in this study there was discussion about benefits and drawbacks of global business
environment.
In order to make this study reliable and crucial, proper research tools and techniques were
studied under Research Onion. Primary and secondary data sources was used to get deep
understanding about topic. Primary information was collected through questionnaire which is
best source to collect information. Questionnaire is set of 10 set questions related to issues and
benefits of global business environment. While secondary information is collected with the help
of online sources with authentic and reliable sources. Random sampling is the technique under
which respondents are collected frequently so possibilities of partiality is less. Aims and
objectives of this investigation was achieved within specified time and cost. As there is more
trend of globalisation, so researcher was able to collect information properly and in absolute
manner.
11

TITLE:
“The benefits and drawbacks of a global business environment.” A case on Samsung.
RESEARCH METHODOLOGY
Research methodology refers to the framework in which different tools and techniques
are discussed through which authentication of investigation can be gained. It is important to
understand different techniques, so it is easy to acknowledge reader about techniques in better
and effective manner (Albertini, 2013). Research Onion is the technique under which complete
research methodology is clear. Some techniques which are used in this research are discussed as
under-
Research Philosophy: It refers as the plan that gives a detail information about the data
collection method, its analysis and interpretation. It is considered as one of the important part of
research methodology. It provides the direction to the researcher so that right task is completed
with a right time and also in right direction. The research philosophy is mainly of two types
interpretive and positivism. Positivism is associated with the statical analysis and depended upon
the quantitative facts where as interprevitism philosophy is totally depended upon the qualitative
facts. In order to study this report, interprevitism approach is used as here the information can be
easily gathered about the topic which helps the researcher to draw a meaningful conclusion.
Moreover, it is very beneficial in understanding about the changes that occurred during the
investigation (Barney, 2012).
Research Approach: There are two type of research approach i.e. deductive and
inductive approach. The deductive approach refers to making of new theories that support
hypothesis. It is usually concerned with the quantitative research. On the other hand, inductive
approach refers to the generation of new theories from the existing data. In order to conduct this
12

report, deductive approach is used as it best fits the interprevitism philosophy. Moreover, it
mainly focusses on the aim and objective of the research to get the favourable outcomes.
Type of investigation: There is two different methods of investigating a research, i.e.,
quantitative and qualitative method. It defines as the method of collecting the information for the
purpose of giving some interpretation and recommendations. Here the data are presented through
the statistical analysis. Method commonly used here are questionnaire, online surveys etc. On the
other hand, qualitative method refers to in depth study of a topic without the use of numerical
facts. To study the following report, qualitative research is used because the information
gathered is more clear and follows a proper structure (Borgman and et. al., 2013). Thus it is very
beneficial for drawing the valid conclusion.
Data collection method: In order to gather the information data collection plays a very
important role. There are primarily two sources of collecting the data, i.e., primary and
secondary. Primary data defines as the data which is collected by the researcher for some specific
purpose. The information collected here is first hand and is fresh and new. The method used here
are surveys, interviews etc. This method is usually very long and expensive too. Whereas
secondary data refers to the collection of data by someone else for different purposes. The
information is collected from the published sources like books, articles, website etc. The process
of collecting the information takes less time and is cost effective. In this present study, both the
methods are used as it will make researcher more clear about the findings. Questioners is used in
primary data as it is helpful in conducting the survey and secondary methods used by the
researcher for conducting the literature reviews.
Research sampling- Sampling is the process used in research for collecting statistical
analysis. While conducting investigation, it is not possible to collect data from whole population,
so some specific respondents are selected for collecting their views. They are the base for
knowing mind-set of whole population. Random and non-random sampling are the two methods
through which data can be collected. Random sampling is best because in this there is less
possibility of biasness and this method is simple to collect information. But this method is time
and cost consuming and sometimes it’s difficult to identify sample (Epstein, 2018).
Research ethics- Research ethics are some procedure which assist to make investigation
authentic and reliable. Under this investigation, there is use of information which is relevant and
robust. Ethics while conducting research includes consent, confidentiality and anonymity. These
13

ethical aspects are considered while conducting this investigation. Primary information is
collected with consent of participants. Confidentiality is maintained about identity of employees.
Anonymity is maintained by collecting fresh data without considering prior information.
Research limitation- There is limitation of time in this investigation, because while
collecting primary information from respondents, some are not interested in revert back through
questionnaire. So in order to collect views, research has to contact to respondents back to collect
their views which is time consuming process.
Research reliability and validity- Research is reliable and valid as primary data is
collected from respondents who have knowledge about globalisation and secondary information
is collected through updated and authentic sources. This investigation is valid because ethics and
values are followed (Hoffmann and Kumar, 2013).
Research budget- In order to complete this study successfully there is requirement of
budget of £ 450 because there is requirement of stationary, communication technique, internet
connection, library membership, etc.
14

Results/ Findings
Data collection
Investigation is the process to collect in- depth information about research topic through
different techniques. Researcher give some interpretation and conclusion over it which gives
knowledge to reader about it. In order to make clear understanding about research topic, some
information is collected through primary sources. For collecting primary information,
investigator uses questionnaire in this investigation (Kinkel, 2012). Questionnaire is set of some
specific written questions which are related to research topic. Respondents has to fill
questionnaire to give their views about global business environment and its related benefits and
drawbacks.
Questionnaire
Name:
Designation:
Department:
Employee Id:
Q1. Do you have knowledge about global business environment and globalisation?
a) Yes
b) No
Q2. Do you think that globalisation and global business environment are related to each
other?
a) Yes
b) No
Q3. Is there any change in working style of Samsung with change in factors of global
business environment?
a) Yes
b) No
Q4. Which of the country have most favourable global business environment policies for
growth and development of Samsung?
15

a) Egypt
b) Malta
c) Brazil
d)Korea
Q5) What is the impact of global business environment on Samsung's growth and
development?
a) Positive
b) Negative
Q6. What are the benefits of global business environment which possesses growth of
Samsung?
a) Increment in revenue and sales
b) More options for skills and experienced workforce
c) Ease in cash flow management
d) Availability of export financing
Q7. Which issue of global business environment largely affects working style of Samsung at
international level?
a) Change in cultural, religion values
b) Difference in currency values
c) Different tax policies
d) Fast technological growth
Q8. Why is it important for Samsung to consider factors of global business environment?
a) Opportunity of expansion
b) Specialised products and services
c) Access to advancement
Q9. What are the measures through which negative impact of global business environment
can be minimised?
a) Proper financial planning
b) Hiring of local expertise and personnel
c) Proper communication technique
Q10. Do you think that political and legal factors of global business environment are the
major aspects which has to be considered while expanding business at global level?
16

a) Agree
b) Disagree
Q11. What is the negative impact of globalisation on Samsung while operating at
international level?
a) Costly approach
b) Uncertain working policies
Q12. Recommend some ways through which managers of Samsung become aware about
components of global business environment and its importance of business operations?
Frequency table
QUESTIONNAIRE
Q1. Do you have knowledge about global business environment and
globalisation?
Frequency
a) Yes 45
b) No 5
Q2. Do you think that globalisation and global business environment are
related to each other?
Frequency
a) Yes 35
b) No 15
Q3. Is there any change in working style of Samsung with change in factors
of global business environment?
Frequency
a) Yes 36
b) No 14
Q4. Which of the country have most favourable global business
environment policies for growth and development of Samsung?
Frequency
a) Egypt 15
b) Malta 18
17

c) Brazil 9
d)Korea 8
Q5) What is the impact of global business environment on Samsung's
growth and development?
Frequency
a) Positive 34
b) Negative 16
Q6. What are the benefits of global business environment which possesses
growth of Samsung?
Frequency
a) Increment in revenue and sales 16
b) More options for skills and experienced workforce 8
c) Ease in cash flow management 12
d) Availability of export financing 14
Q7. Which issue of global business environment largely affects working
style of Samsung at international level?
Frequency
a) Change in cultural, religion values 20
b) Difference in currency values 8
c) Different tax policies 10
d) Fast technological growth 12
Q8. Why is it important for Samsung to consider factors of global business
environment?
Frequency
a) Opportunity of expansion 25
b) Specialised products and services 13
c) Access to advancement 12
Q9. What are the measures through which negative impact of global
business environment can be minimised?
Frequency
a) Proper financial planning 12
18

b) Hiring of local expertise and personnel 18
c) Proper communication technique 20
Q10. Do you think that political and legal factors of global business
environment are the major aspects which has to be considered while
expanding business at global level?
a) Agree 28
b) Disagree 22
Q11. What is the negative impact of globalisation on Samsung while
operating at international level?
a) Costly approach 29
b) Uncertain working policies 21
Q11. Recommend some ways through which managers of Samsung become
aware about components of global business environment and its
importance of business operations?
19

Q1. Do you have knowledge about global business environment
and globalisation?
Frequency
a) Yes 45
b) No 5
Q2. Do you think that globalisation and global business
environment are related to each other?
Frequency
a) Yes 35
b) No 15
20
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
45
5
Frequency

Q3. Is there any change in working style of Samsung with
change in factors of global business environment?
a) Yes 36
b) No 14
21
a) Yes b) No
0
5
10
15
20
25
30
35
35
15 Frequency

Q4. Which of the country have most favourable global business
environment policies for growth and development of Samsung?
Frequency
a) Egypt 15
b) Malta 8
c) Brazil 9
d) Guyana 18
22
a) Yes b) No
0
5
10
15
20
25
30
35
40 36
14
Series1

Q5) What is the impact of global business environment on
Samsung's growth and development?
Frequency
a) Positive 34
b) Negative 16
23
a) Egypt b) Malta c) Brazil d) Guyana
0
2
4
6
8
10
12
14
16
18
15
8
9
18
Frequency

Q6. What are the benefits of global business environment which
possesses growth of Samsung?
Frequency
a) Increment in revenue and sales 16
b) More options for skills and experienced workforce 8
c) Ease in cash flow management 12
d) Availability of export financing 14
24
a) Positive b) Negative
0
5
10
15
20
25
30
35
34
16 Frequency

Q7. Which issue of global business environment largely affects
working style of Samsung at international level?
Frequency
a) Change in cultural, religion values 20
b) Difference in currency values 8
c) Different tax policies 10
d) Fast technological growth 12
25
0
4
8
12
16
16
8
12 14
Frequency

Q8. Why is it important for Samsung to consider factors of
global business environment?
Frequency
a) Opportunity of expansion 25
b) Specialised products and services 13
c) Access to advancement 12
26
0
4
8
12
16
20
20
8
10 12
Frequency

Q9. What are the measures through which negative impact of
global business environment can be minimised?
Frequency
a) Proper financial planning 12
b) Hiring of local expertise and personnel 18
c) Proper communication technique 20
27
a) Opportunity of expansion
b) Specialised products and services
c) Access to advancement
0
5
10
15
20
25
25
13 12
Frequency

Q10. Do you think that political and legal factors of global
business environment are the major aspects which has to be
considered while expanding business at global level?
Frequency
a) Agree 28
b) Disagree 22
28
a) Proper financial planning
b) Hiring of local expertise and personnel
c) Proper communication technique
0
2
4
6
8
10
12
14
16
18
20
12
18
20
Frequency

Q11. What is the negative impact of globalisation on Samsung while
operating at international level?
a) Costly approach 29
b) Uncertain working policies 21
29
a) Agree b) Disagree
0
5
10
15
20
25
30 28
22
Frequency

30
a) Costly approach b) Uncertain working policies
0
5
10
15
20
25
30
29
21
Series1

DISCUSSION
On the basis of primary information
Theme 1: Knowledge about global business environment and globalisation
Interpretation- As per above digram, it is clear that employees have knowledge about
global business environment and globalisation polices, so they can work under such environment
because 45 respondents are aware about it, while remaining 5 does not have. So it is interpreted
that it is easy for Samsung to work under dynamic global business environment which assist in
growth and development of association.
Theme 2: Relationship between globalisation and global business environment
Interpretation- There is direct relation between globalisation and factors of global
business environment. As per above picture, it is identified that out of 50 respondents 35 have
views that both these terms are related to each other. While 15 candidates say no they are not
related. So it is concluded there is globalisation and global business environment are related to
each other because business operates at global level, so managers of Samsung has analyse polise
and then perform actions. So these terms are related with each other.
Theme 3: Global business environment factors affects working style of Samsung
Interpretation- There is change in working style of Samsung with working under global
business environment as per change in external market policies. As per above chart, out of 50
candidates 36 favours for change in working style, while 14 individuals say there is no change.
So it is interpreted that there is change in working style because of change in cultural and
religious values, change in consumer demand, etc. So managers of Samsung have to understand
external environment where they are expanding and taking actions accordingly. This assist in
growth and development of Samsung at international level as well.
Theme 4: Country have most favourable global business environment policies
Interpretation- There are different countries where scope of growth for electronic
company is more, so managers of Samsung has to identify best market. As per above picture, it is
analysed that 15 candidates out of 50 favours for Egypt, 8 favours for Malta, 9 says Brazil is best
ad remaining 18 Says Guyana market has more scope of growth and development. So it
represents different countries which assist in achieving growth in country. But most favourable is
Guyana because of availability of resources is easy and cost of expansion is less.
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Theme 5: Impact of global business environment on Samsung's growth and development
Interpretation- There is some change in working style of Samsung while operating at
international level, while sometime it affects growth rate as well. According to above picture, it
is identified that out of 50 candidates, 34 employees says there will positive impact. While
remaining 16 favours for negative impact. So it is interpreted that to get positive impact, it is
essential for managers of Samsung has to understand changes such as political policies, tax rate,
etc. which are specific and relevant for growth and development of Samsung. In order to make
clear understanding about global business environment, regular market analysis is essential.
Theme 6: Benefits of global business environment which possesses growth of Samsung
Interpretation- There are some benefits for Samsung of global business environment
such as increased profits, consumer base, good brand image, etc. As per view of 16 individuals,
there is increment in revenues and sales of Samsung because of increasing consumers, 8
individuals say availability of skills and experienced workers at globalise level which assist in
improving quality of products and services to consumers. 12 employees say there is easy facility
of cash flow because of money regulation. While remaining 14 candidates says availability of
export finance for Samsung is easy. So it is interpreted that sales and profits of Samsung gets
improved because of increasing consumers from different geographical region. This is the major
benefit to Samsung with working under global business environment.
Theme 7: Issue of global business environment largely affects working style of Samsung at
international level
Interpretation- There are some issues as well with working at international level such as
change in consumer demand, difference in currency values, availability of resources, etc. which
gives negative impact on growth and development of Samsung. As per view of 20 candidates due
to change in cultural, religious values growth may affects if they do not take care of it. While 8
employees say there is difference in currency rates and fluctuation in it so it is tough to fix cost
of product and profit rate. 10 candidates say difference in tax policies is one of the major issue.
Due to difference in tax rates, there is issue in showing it under accounting standards, so decision
of stakeholders may get affected. So it is interpreted that if cultural and religion values of
consumers are not considered then this affects brand image of Samsung in international market.
Theme 8: Important factors of global business environment to be considered
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Interpretation- There are some factors such as more opportunity of expansion,
specialisation in product and services, etc. which motivates Samsung to work under global
business environment. As per view of 25 employees there is more opportunity of expansion in
market because of getting vast area for expansion of association. 13 candidates say Samsung is
able to get specialised in some specific product. This helps them to creates their own USP and
improves brand image in industry. Remaining 12 candidates have view that Samsung is able to
access advancement in technology. They are able to make their workforce to work with new and
innovative techniques. So it is interpreted that Samsung prefers to work under global business
environment because of expansion in market. But they have to take care about different changes
taking place in external business environment.
Theme 9: Measures to overcome global business environment issues
Interpretation- There are some measures such as planning of resources and finance,
training of employees, etc. through negative impact of globalisation can be minimise and
positive results can be achieved. As per opinion of 12 individuals there is requirement of proper
financial planning, 18 candidate’s favours that there must be hiring of local employees and
expertise who have knowledge about it. While remaining 20 respondents focus on proper
communication technique. So it is interpreted that with proper communication, it is easy to
convey personnel about different strategies and in case of any issue it can be resolved frequently.
Theme 10: Impact of political and legal global business environment factors
Interpretation- As per 28 candidates agrees that political and legal factors are important
and significant for getting success in global business environment. While 22 individuals disagree
to this point that political and legal factors are not relevant in case of expanding business at
global level. So it is interpreted that due to change in government party and their policies,
business expansion in new land for Samsung is not relevant. Due to change in legal policies, it
has direct impact on expanding business at global level.
Theme 11: Negative impact of globalisation on Samsung
Interpretation: From the above graph, it is clear that as per view of 29 individuals costly
approach in implementing resources such as raw material, while 21 candidates says there is
uncertainty in working conditions which affects working efficiency of employees. So it is
interpreted that managers of Samsung has to plan properly to overcome with it.
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On the basis of secondary information
Globalisation refers to the process through which organisations can operate in more than
one country with integration of individuals, organisation, this also assist in maintaining good
relations with government parties of two countries. With global business environment, there is
opportunity for Samsung to expand their revenues, brand image in industry. Apart from this there
is ease in availability of raw material. These are benefits of global business environment. While
negative impact is difference in demand of consumers, changes in legal policies, which gives
negative impact on growth and development of association. There is positive impact on Samsung
of global business environment, if they keep regular eyes on external market and ready to work
under dynamic environment.
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CONCLUSION
From the above discussion, it is clear that majority of employees are aware about global
business environment and concept of globalisation. There is change in working style of Samsung
while working under global business environment. Guyana is the country where raw material is
easily available, skilled employees are easily available which assist in achieving good brand
image at international level. There are benefits for Samsung such as increment in sales and
revenue of association with ease in cash flow management so there is positive impact of global
business environment on growth and development of Samsung.
Opportunity of expansion, specialised products and services, access to advancement, etc.
are some components which motivates Samsung to operate at international level. With planning
for financial resources, using proper communication technique, negative impact of global
business environment can be minimised. At last, it is evaluated that change in political and legal
parties and policies is major aspect to be considered because this affects Samsung the most.
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RECOMMENDATIONS
There is difference in working style of Samsung at national and international level. So
above discussed data shows different issues such as mode of entry, change in consumer demand,
sources of finance, etc. with which researcher has to be deal. Some recommendations are
discussed as under-
Managers of Samsung must have complete knowledge about legal and political factors of
country where they want to expand. This can be policies by hiring local individuals as employees
and hire legal expertise who have knowledge about such factors. As there is more competition in
global business environment, so managers of Samsung must regular analyse competitor’s
policies. They must focus on using innovative marketing and research and development
techniques through which targeted consumers can be influenced. There must be regular up-
gradations in electronics, so Samsung is able to make long term existence in industry.
At new market, there is requirement of more financial resources, so managers must plan
it properly with which it is easy to conduct operations in smooth and appropriate manner. There
is frequent change in technology, so employees must be communicated about it, so they can
perform business activities properly. Provision of feedback from consumers must be there. This
assist Samsung in knowing brand image and negative aspects which can be improved.
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REFLECTION
With conducting this investigation, I am able to examine knowledge about globalisation
and its importance in global business environment. I gain knowledge about research tools and
techniques which assist me in future to conduct investigation. This improves my academic as
well as personal skills. I am able to improve presentation skills and team working ability. I was
good in collecting primary data but there is issue that some respondents are not interested in
revert back, so this makes data collecting process time consuming. This investigation is
performed in effective manner and completed within specified time. Aims and objectives of
study is achieved.
If similar research will be conducted in near future, then I will collect primary data
through personal interview under which there is opportunity to ask open ended questions and
identity of respondents can be retained.
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