Global Marketing Management: Analysis of Samsung and Hyundai Growth

This report provides an analysis of the global marketing strategies employed by Samsung and Hyundai. It begins with an introduction highlighting the Republic of Korea's success in exports, particularly focusing on Samsung and Hyundai. The core of the report includes PEST (Political, Economic, Social, and Technological) analyses of both companies, examining the environmental factors that have contributed to their growth. The political stability, economic reforms, consumer spending, and technological advancements are discussed in detail. Furthermore, the report explores how developing countries can adopt the Republic of Korea's growth model, emphasizing the role of foreign investments. The document concludes by referencing relevant sources to support the analysis, offering valuable insights into global marketing management and strategies. The analysis highlights the importance of political stability, economic growth, and technological advancements in achieving global success, offering insights for developing nations seeking economic progress.

Running head: GLOBAL MARKETING MANAGEMENT
GLOBAL MARKETING MANAGEMENT
Name of the Student
Name of the University
Author Note

1GLOBAL MARKETING MANAGEMENT
Introduction
The Republic of Korea has been able to gain a leading position with respect to the exports
that have been made by the country and has led to development of 3% share of merchandise
export trade in the world. The two major organizations that have formed a position on a global
basis mainly include Samsung and Hyundai. The analysis will be based on the environmental
factors that have enabled the growth of Samsung and Hyundai in their respective industries
(Niebel 2018).
Critical analysis of the environmental factors that fuel the growth of super brands like
Samsung and Hyundai
PEST analysis of Samsung
Political factors - Samsung has developed topmost position in Korea and in the year
2014 the company was ranked 18th in the FT Global 500 companies.
Economic factors - The economic growth that has been depicted by the country in the
last few years is able to play a major role in supporting the operations of Samsung in the
technology industry. The growth of electronics industry has been supported by the economic
reforms that have been implemented in The Republic of Korea (Doole, Lowe and Kenyon 2016).
Social factors – The changes have also taken place in the consumer spending levels and
the demand for products that are offered by Samsung.
Technological factors - The external environment factors have been able to play a major
role in enhancing the profitability levels of Samsung and supported the company to maintain its
position in the technology industry as well.

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PEST analysis of Hyundai
Political factors - The political stability in the country is also considered to be a major
reason behind increased revenues of the organizations in the industry.
Economic factors - Hyundai is another major brand that is able to provide major levels of
contribution to the growth of the Republic of Korea.
Social factors - Changes have also taken place in the needs and demands of consumers
due to increase in levels of disposable income (Popkova et al. 2018).
Technological factors - The external business environment has also experienced major
changes in the last few years and this has supported the growth of major brand like Hyundai in
the highly competitive automobile industry. Modern technology implementation has proved to be
a major factor related to the proper improvement of the products that are developed by the
organization.
Discuss the ways by which developing countries can grow based on Republic of Korea’s
model
The developing countries can also implement the growth model of Republic of Korea in
order to improve the economic condition in the country. The foreign investments have been able
to play a major role in proper enhancement of the economic condition of Republic of Korea. The
rapid growth of the Republic of Korea from the poorest country after war to a country with major
organizations like Samsung and Hyundai (Doole, Lowe and Kenyon 2016). The Republic of
Korea is considered to be a major model of growth that is able to depict a growth process for the
developing countries. The emerging countries like India can also follow the growth process of
the country in order to improve the economic condition in an effective manner. The proper

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improvement of economic condition of the developing countries will be supported by the ways
by which they are able to attract the foreign investments from different parts of the world
(Theguardian.com 2020).

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References
Doole, I., Lowe, R. and Kenyon, A., 2016. International marketing strategy. 7th Edition.
Cengage Learning EMEA, p. 59
Niebel, T., 2018. ICT and economic growth–Comparing developing, emerging and developed
countries. World Development, 104, pp.197-211.
Popkova, E.G., Bogoviz, A.V., Pozdnyakova, U.A. and Przhedetskaya, N.V., 2018. Specifics of
economic growth of developing countries. In Management of Changes in Socio-Economic
Systems (pp. 139-146). Springer, Cham.
Theguardian.com 2020. South Korea: a model of development? | Mark Tran. [online] the
Guardian. Available at:
https://www.theguardian.com/global-development/poverty-matters/2011/nov/28/south-korea-
development-model [Accessed 2 Feb. 2020].