MBA INF701, USC: Effectiveness and Efficiency of ICT Report on Samsung

This report, submitted by a student, provides a comprehensive analysis of Information and Communication Technology (ICT) within Samsung. It delves into various aspects, including business intelligence, time tracking, and their impact on decision-making processes. The report explores the advantages of ICT in Samsung, offering work-centered and SWOT analyses to evaluate strengths, weaknesses, opportunities, and threats. Ethical issues related to Limebike are also discussed, alongside the broader implications of technology in contemporary business environments. The assignment concludes with recommendations and an implementation plan for enhancing ICT frameworks within Samsung. The report also covers the use of time tracking technology and its benefits, as well as the challenges faced during ICT implementation. The report also provides an overview of the decision-making methodologies and the integration issues faced by the companies.

Running head: MANAGEMENT INFORMATICS
MANAGEMENT INFORMATICS
Name of student
Name of university
Author’s note:

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Table of Contents
Part A:............................................................................................................................2
Answer of question 1:....................................................................................................2
Answer of question 2:....................................................................................................4
Answer of question 3:....................................................................................................5
Part B:.............................................................................................................................6
Answer of question 4:....................................................................................................6
Answer of question 5:....................................................................................................8
Answer of question 6:....................................................................................................8
Bibliography.................................................................................................................10

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Part A:
Answer of question 1:
The two other technology than the Artificial intelligence technology are the time-
tracking and business intelligence (Al-Aqrabi et al. 2015). The business intelligence could be
described as the new terminology in information technology (Debortoli, Müller and vom
Brocke 2014). The major significance of the business intelligence varies from all the situation
to situation. It could be described as procedure of converting data into the information and
then turn it into the understanding (Alpar and Schulz 2016). The intelligence is majorly
considered to be significantly beneficial to any user as it travels through every stage (Fan,
Lau and Zhao 2015). The business intelligence mainly describes the collection of concepts
and the techniques that are required for enhancing the decision making in the business by the
utilisation of detail based systems (Chang 2014). The usage of the business intelligence is
mainly done for enhancing the knowledge that could be used within the organisations (Fink,
Yogev and Even 2017). It has been described by the previous researchers that it comprises all
the methods any enterprise could discover, analyse and access the information in the data
warehouse for developing the intuitions, which leads to the knowledgeable, improved
decisions (Gallinucci, Golfarelli and Rizzi 2015). The tools of Business intelligence includes
the report writing, ad hoc query, the decisions support systems, the executive information
system and the methods like the statistical investigation and the operational analytical
processing. It has been considered that the business intelligence covers the whole range of the
concepts (Kimble and Milolidakis 2015). The business intelligence could be advanced
crudely as the being any data warehouse, through the three stages on it, that are reports and
queries, the Online analytical processing, as well as the data mining. The companies and
authors tend to implement the particular ordering quickly (Larson and Chang 2016). This

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above arrangement of the information is most widely adopted by the companies and the
authors because of the benefits that are gained by the proper utilisation of the business
intelligence (Laursen and Thorlund 2016). The probable benefits of business intelligence
tools mainly involves the improving as well as accelerating the decision making, the
optimisation of the business processes internally, uprising the operational efficiency,
motivating the fresh revenues and then achieving the competitive benefit over the business
rivals (Moro, Cortez and Rita 2015). Business intelligence system could assists the
companies with the identification of the market drifts and then discover the business
complications that are required to be addressed. The Business intelligence data could
comprise the historical information warehoused within the data warehouse and the data that
has been congregated from the source system as it has been produced, allowing the BI tools
to back the tactical and the strategic processes of decision making (Sangari and Razmi 2015).
The other technology that is used for supporting the business decisions taken by the
executives is the time tracking (Sauter 2014). The time tracking has been utilised as the
simplest method of measuring the work and then calculate the payments. In the present
business world, this technology is frequently utilised as the source of the essential data on the
methods by which the work is being performed, what could be significantly improved and
what the trends of work processes need the most emphasis (Sherman 2014). The advanced
time tracker tools are extensively utilised for the analysis with the collection of the vital
information. Several companies are extensively utilising the timesheets that provide the
management with the essential data as well as the insights on the business processes as well
as the productivity dynamics among the teams (Stone and Woodcock 2014). The Samsung
Company could utilise these technologies for the development of the structured and informed
decisions that could help in increasing the productivity and growth of the company. The

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timetracking also comprise of several benefits for the personal performance of each of the
employee. Some of the benefits of time tracking could be categorised as the:
Transparency and clarity: The timesheet data is extensively accurate and it is easily
accessible. The ability of grouping the data by the various parameters permits the quick
review of the results for any of the time period.
Traceability of the data: The time track data could be easily reviewed and then
summarised within the reports. With the utilisation of this method, it could be easily utilised
for the justification of the costs or the time expenses.
 Enhancement of the estimation methods: With the comparison of the set deadlines with
the actual results, it is significantly easier to undertake the future estimations increasingly
accurate.
 Improved planning for the future workloads: The timesheet data assists in recognising and
then prevent the unexpected bottlenecks that are faced within the time leaks, the
workflow bottlenecks and the overstaffing or the understaffing issues.
 Payroll data and the accurate billing: With the possession of the exact data on the
measurement of the how much time is spent for any project assists in avoiding the mutual
issue of the under billing of the customers.
When the business decide about the automation and increasing the accuracy, the
common problem that is faced is the increased manual work that leads in the calculation
errors (Wieder and Ossimitz 2015). For the mitigation of this particular issue, the automatic
processing of the data and then gain the accurate figures within significantly less time
(Wixom et al. 2014).

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Answer of question 2:
The methodologies to the decision making could be significantly varied that ranges
from the rationalistic, classical, processes of the decision making to the decreased organised,
instinctive decision making style. The balanced decision making processes comprises of the
arrangement of the stages that are designed for the rational development of the anticipated
solution. The instinctive decision making is significantly conflicting, being increasingly
intuitive, subconscious, and subjective in the environment. One of basic expectations that is
involved in the balanced decision making process could be considered as the human beings
make significant balanced decisions. Moreover, there are commonly vast ranging aspects that
determines the decisions, many of which might not be extensively rational. As the managers
are educated or trained to be the rational thinkers, there might be the situation when the
intuition is combined with the decision making process. Moreover, the academic research that
is done in the decision making provides the indication that combining the intuition to the
decision making is significantly important when the decision making process is precise, fully
informed, and the safe process. Determining the kind of the approach of decision making that
has to be adopted is significantly important for the efficient decision making. Moreover, the
idea about the methods and when to combine the intuitive and the rational approaches is
significantly important for the efficient management. The intuition, judgement, knowledge
and the experience all combine together when decisions are made.
Answer of question 3:
With the implementation of the ICT in the businesses, there are some challenges that
are faced by the business. Some of the common challenges that are faced by the Samsung
company with the implementation of ICT are:

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Integration issues: As there is a release of the original technologies, the integration of
the original technologies with the older systems could be significantly difficult. It could lead
to the paired entry of the data, needing to look within the numerous places for the information
and several other inadequacies. With the use of extensive planning prior the implementation
could help in minimising the issues.
Disaster recovery and backup challenges: If there has been any accidental deletion of
file, faced any power outage, any server clatter or other data disaster. Having the appropriate
solution for the backup and the procedures of the disaster recovery in the organisation for
tackling the events that inevitably occurs are critical to the elimination of the downtime and
the expenses that accompanies these.
Security risks: The hackers are increasingly growing sophisticated and the
organisations are being directed more than ever. All trade secrets, the confidential
announcement, the customer information and the HR records that have been stored in the
computers of the company.
Part B:
Answer of question 4:
The SWOT analysis of Limebike could be described as:
Strengths:
 The company promotes the use of eco-friendly methods.
 Silent vehicles are produced that helps in reduction of the noise pollution in the
environment
 Short cost of proprietorship
 Cheaper to execute

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 It produces significantly energy saving solutions that are achievable from the
regenerative braking system
 Simplified mechanisms
 Leading brands within the electric scooter space
 This company covers the huge range of the bikes by the introduction of the free
bicycles
 This brand has the outstanding brand recall as well as the brand equity
 This company implemented the extensive and improved marketing using the
competitions for the audience
Opportunities
 As the company is working with the eco friendly vehicles, the company could
gain the government subsidies for the ownership
 The opportunity within the Asian markets for conducting business has not been
tapped into
 This company could gain into the competition organisation space for increasing
the brand awareness
 The company could increase the physical distribution for the improved reaching to
the customers
Weaknesses
 Lack of significant presence in the Asian markets
 Lack of the diversification of the products
 Lack of the brand awareness and then recall amongst the beginners
Threats

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 The major threat that is faced by the company if the biking becomes not popular
in the future. It would lead to the loss of the business of the company and it might
become bankrupt.
 This company faces significant threat from the Chinese duplicate market
Answer of question 5:
The main aspect that is responsible for the ethical issues that are being faced by the
Limebike Company is the government. The electric scooter popular with the dockless, the
ride sharing services could be made to be suddenly accelerate or even brake in the mid ride
within the Bluetooth module of the device. Within the bikes of the company, there are
significant flaws that could be exploited by the hackers. The malicious hackers could execute
numerous attacks for disturbing the working of the electric vehicle. Any DDoS attack could
be executed for remotely locking any scooter of the company while the malware attack could
be exploited for installing the new firmware that could lead to the complete control of any of
the scooter. The hackers could target any individual rider and then cause the scooter to
accelerate or brake suddenly. In the situation when any accident is caused by any self-driving
car, the answer about the ethical issues could be different as the driver is not in complete
control in the self-driving car. In the bikes of the Limebike Company, the driver is provided
with the extensive control of the bike but if the driver is reckless or careless, then there might
be the situation when accident takes place. In the self-driving cars, the driver do not control
the car as this technology helps in the driving of any car with the use of modern methods that
could automate the driving of cars.
Answer of question 6:
The quote “Thanks to the advances of technology, computers are everywhere”
denotes that with the implementation of the technology in all the sectors over the world, the

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use of computers are increasing significantly and almost all the work of the organisations are
done in the computers. With the help of computers in all the aspects of the world, the
execution of the tasks are becoming simplified and automation is obtained by the people. The
technologies that could be included in the smart home in the future are:
Automated robots: In the present times, the use of the automated robots are done for
the simplification of several tasks in the homes. The advantage of this kind of technology is
that the simplification of several tasks in the organisation. The disadvantage of this kind of
automated robots is the security issues associated with this technology.
Lighting controls: The lighting controls could be controlled from the mobile devices,
the touchscreen panels or the automated systems. The advantages could be described as
challenges that includes the connectivity, data security, interoperability, the non visual effects
of the lighting and the light dosage for the growth of plant.
Smart toilets: The use of the automation in the smart toilets could help in the
simplification of several tasks. The advantages is the reduction of waste, and several
environmental benefits. The disadvantages are the security issues and the connectivity issues.

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