MPM712 Group Report: Analyzing Innovation at Samsung India
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This report provides an organizational overview of Samsung Electronics India, a subsidiary of Samsung Electronics Corporation. It analyzes Samsung India's organizational structure, which is based on technology, markets, and clientele, including Digital Media and Communications (DMC) and Device Solutions (DS) segments. The report highlights the company's focus on learning and development through its Creative Development Research Institute System and its vision of establishing an enhanced world through innovative technology and products, as stated in Vision 2020. Furthermore, it examines the company's resource focus, particularly in light of competition with Apple and Xiaomi, and its strategic investments in component manufacturing and export incentives. The report concludes that Samsung must continue exploring new businesses and offer innovative products through passion for innovation, integrating e-commerce, and focusing on competitive pricing.

Running head: MANAGING INNOVATION
MANAGING INNOVATION
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1MANAGING INNOVATION
Introduction
Samsung Electronics India is recognized as a subsidiary of Samsung Electronics
Corporation headquartered in Seoul Korea. The company in India has its corporate office located
in Delhi and comprises of branch offices in over 16 locations across the nation. Rather than
dealing in the IT and Consumer Electronics and Household sector, Samsung India offers high
technological consumer electronics (Samsung.com 2019). Presently, Samsung India constitutes
an employee base of over 345,000 internationally. The aim of the following paper is to analyse
organizational overview of Samsung Electronics India and its strategic intent.
Discussion
Organizational Overview of Samsung Electronics India
Organizational Structure
Samsung Electronics organizes its business based on different characteristics in the
domain of technology, markets and clientele as Digital Media and Communications (DMC) or
Device Solutions (DS) segment reinforcing their self-regulative operating structure. Authors
shave noted that DMC is categorize into Consumer Electronics (CE), IT, and Mobile
Communication (IM) units. Such strategic restructuring represents developments, which have
been applied to the employee base with the recruitment of soft power professionals that is
considered highly imperative in this ‘Smart’ Age. Reports of Mukherjee (2019) have mentioned
that Samsung India has already publicized their intentions to make a paradigm shift by
transforming as a soft driven business enterprise and established ‘Software’ unit to advance their
software competence until it align to the recognized manufacturing.
Introduction
Samsung Electronics India is recognized as a subsidiary of Samsung Electronics
Corporation headquartered in Seoul Korea. The company in India has its corporate office located
in Delhi and comprises of branch offices in over 16 locations across the nation. Rather than
dealing in the IT and Consumer Electronics and Household sector, Samsung India offers high
technological consumer electronics (Samsung.com 2019). Presently, Samsung India constitutes
an employee base of over 345,000 internationally. The aim of the following paper is to analyse
organizational overview of Samsung Electronics India and its strategic intent.
Discussion
Organizational Overview of Samsung Electronics India
Organizational Structure
Samsung Electronics organizes its business based on different characteristics in the
domain of technology, markets and clientele as Digital Media and Communications (DMC) or
Device Solutions (DS) segment reinforcing their self-regulative operating structure. Authors
shave noted that DMC is categorize into Consumer Electronics (CE), IT, and Mobile
Communication (IM) units. Such strategic restructuring represents developments, which have
been applied to the employee base with the recruitment of soft power professionals that is
considered highly imperative in this ‘Smart’ Age. Reports of Mukherjee (2019) have mentioned
that Samsung India has already publicized their intentions to make a paradigm shift by
transforming as a soft driven business enterprise and established ‘Software’ unit to advance their
software competence until it align to the recognized manufacturing.

2MANAGING INNOVATION
Furthermore, Samsung Electronics further expanded the company in charge of bio and
medical device business and transformed its Bio Laboratory at Samsung Technology Research
Centre into Bio Research Centre. As per the reports of authors, the company employed bio
material professionals in order to support their research unit in this segment and elevated support
for bio similar as well as bio medical research (Tidd and Bessant 2018).
Organizational Culture
Establishing workplace culture, which stimulates Learning and Development, is highly
imperative for organizations in recent times. Drawing relevance to this factor, Samsung India has
established a Creative Development Research Institute System in order to follow novel ides,
which attain full benefit of their talents and professional desire in a way, which will reassure
risk-taking strategies. Such novel initiative stimulates workforce to show entrepreneurship in
creating innovative ideas, which can materialize into new businesses. Moreover, Chang et al.
(2017) have claimed that during this period of work and life balance through Work smart,
employees will not be given any restrictions to accomplish their routine responsibilities and may
further engage into dedicated and encouraging workplace environment along with essential
equipment. Additionally, effective results are stimulated by means of effective incentive
initiatives, although employees are not subjected to penalization if they incompetence of
achieving targets.
Adekunle et al. (2018) have mentioned few attributes of Samsung Electronics’
organizational culture such as diversity management, raising social contribution, workers’ health
and welfare in addition to talent based staffing of Software and Design specialists. Meanwhile,
the company strives in order to establish innovative organizational cultural patterns and supports
Furthermore, Samsung Electronics further expanded the company in charge of bio and
medical device business and transformed its Bio Laboratory at Samsung Technology Research
Centre into Bio Research Centre. As per the reports of authors, the company employed bio
material professionals in order to support their research unit in this segment and elevated support
for bio similar as well as bio medical research (Tidd and Bessant 2018).
Organizational Culture
Establishing workplace culture, which stimulates Learning and Development, is highly
imperative for organizations in recent times. Drawing relevance to this factor, Samsung India has
established a Creative Development Research Institute System in order to follow novel ides,
which attain full benefit of their talents and professional desire in a way, which will reassure
risk-taking strategies. Such novel initiative stimulates workforce to show entrepreneurship in
creating innovative ideas, which can materialize into new businesses. Moreover, Chang et al.
(2017) have claimed that during this period of work and life balance through Work smart,
employees will not be given any restrictions to accomplish their routine responsibilities and may
further engage into dedicated and encouraging workplace environment along with essential
equipment. Additionally, effective results are stimulated by means of effective incentive
initiatives, although employees are not subjected to penalization if they incompetence of
achieving targets.
Adekunle et al. (2018) have mentioned few attributes of Samsung Electronics’
organizational culture such as diversity management, raising social contribution, workers’ health
and welfare in addition to talent based staffing of Software and Design specialists. Meanwhile,
the company strives in order to establish innovative organizational cultural patterns and supports
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3MANAGING INNOVATION
the investment in reinforcing key competencies of employees, which will consequently affect the
competitiveness of the company.
Samsung India Vision and Resource Focus
As per the official site of the company, Vision 2020 is positioned at the core of Samsung
India’s commitment of establishing enhanced world full of advanced digital experiences by
means of innovative technology and products. The primary objective of the vision relies on
developing as a dedicated and innovative organization in lieu of which it dedicates its efforts to
creativity, novelty along with collective value with its partners and clientele. Furthermore,
Mahmoud et al. (2019) have mentioned that the company has advanced its approaches in
exploring new business domains for example healthcare ad automotive electronics and will
further continue its journey through the history of novelty. The company is relentlessly working
in embracing new challenges and avenues with a risk taking approach.
Current Resource Focus
Current reports have revealed that Samsung India with the corporate contest between
Samsung India and Apple Inc., Samsung is intending to incorporate features of the Apple
Business model particularly after the U.S technology player acquired Exxon Mobil Corporation
as the world’s highly valued business enterprise in 2011. Reports have claimed that Samsung has
been involved in an intense competition for market leadership in India with China’s Xiaomi
brand have strategized to market its A80 smartphone which exceptional features of rotating
camera in the Indian market. According to reports, Xiaomi comprised of around 30.6% market
share after Samsung India, which constitutes of around 22.3% as estimated in the quarter of
January to March. Furthermore, Samsung Electronics India has strategically refurbished its
the investment in reinforcing key competencies of employees, which will consequently affect the
competitiveness of the company.
Samsung India Vision and Resource Focus
As per the official site of the company, Vision 2020 is positioned at the core of Samsung
India’s commitment of establishing enhanced world full of advanced digital experiences by
means of innovative technology and products. The primary objective of the vision relies on
developing as a dedicated and innovative organization in lieu of which it dedicates its efforts to
creativity, novelty along with collective value with its partners and clientele. Furthermore,
Mahmoud et al. (2019) have mentioned that the company has advanced its approaches in
exploring new business domains for example healthcare ad automotive electronics and will
further continue its journey through the history of novelty. The company is relentlessly working
in embracing new challenges and avenues with a risk taking approach.
Current Resource Focus
Current reports have revealed that Samsung India with the corporate contest between
Samsung India and Apple Inc., Samsung is intending to incorporate features of the Apple
Business model particularly after the U.S technology player acquired Exxon Mobil Corporation
as the world’s highly valued business enterprise in 2011. Reports have claimed that Samsung has
been involved in an intense competition for market leadership in India with China’s Xiaomi
brand have strategized to market its A80 smartphone which exceptional features of rotating
camera in the Indian market. According to reports, Xiaomi comprised of around 30.6% market
share after Samsung India, which constitutes of around 22.3% as estimated in the quarter of
January to March. Furthermore, Samsung Electronics India has strategically refurbished its
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4MANAGING INNOVATION
Galaxy A series and revealed its purpose of achieving $4 billion or approximately Rs 28,000
crore in revenue in 2019 through the procurement of the Galaxy A series (Mukherjee 2019).
Foresight for Samsung Electronics India
Samsung Electronics India in recent times has aimed to strategize novel investment of
over 353 million in order to develop its business operations in the India into a major centre of
corporate business. Tidd and Bessant (2018) have mentioned in reports that Samsung has
established two new component manufacturing business entities in India namely Samsung
Display and Samsung SDI India in support of production of mobile phone display as well as
batteries. Furthermore, Samsung is also pitching to the India government for export incentives in
order to export machineries from India. Samsung Display has already agreed to the
memorandum of supporting to the Uttar Pradesh government for 1.5 million for manufacturing
phone display in order to be functional by 2020. Moreover, Samsung SDI has revealed its plans
of investing over 2.5 million and to finalize the plans after the consulting the Centre-post-general
elections.
Conclusion
Therefore, from the above discussion it can be concluded that Samsung must continue
exploring new businesses and offer most innovative products through passion and desire for
innovation as well as optimal operation. Moreover, the company must realize establishing on its
strength of customary channel with utmost relevance and integrate the newly established trend of
e-commerce for future operations. The choice of marketing at reasonable price relies on the
retailer and at certain times the brick and mortar stores trade products at considerably reduced
prices if the product tends to be a slow-moving item or has been becoming dated.
Galaxy A series and revealed its purpose of achieving $4 billion or approximately Rs 28,000
crore in revenue in 2019 through the procurement of the Galaxy A series (Mukherjee 2019).
Foresight for Samsung Electronics India
Samsung Electronics India in recent times has aimed to strategize novel investment of
over 353 million in order to develop its business operations in the India into a major centre of
corporate business. Tidd and Bessant (2018) have mentioned in reports that Samsung has
established two new component manufacturing business entities in India namely Samsung
Display and Samsung SDI India in support of production of mobile phone display as well as
batteries. Furthermore, Samsung is also pitching to the India government for export incentives in
order to export machineries from India. Samsung Display has already agreed to the
memorandum of supporting to the Uttar Pradesh government for 1.5 million for manufacturing
phone display in order to be functional by 2020. Moreover, Samsung SDI has revealed its plans
of investing over 2.5 million and to finalize the plans after the consulting the Centre-post-general
elections.
Conclusion
Therefore, from the above discussion it can be concluded that Samsung must continue
exploring new businesses and offer most innovative products through passion and desire for
innovation as well as optimal operation. Moreover, the company must realize establishing on its
strength of customary channel with utmost relevance and integrate the newly established trend of
e-commerce for future operations. The choice of marketing at reasonable price relies on the
retailer and at certain times the brick and mortar stores trade products at considerably reduced
prices if the product tends to be a slow-moving item or has been becoming dated.

5MANAGING INNOVATION
References
Adekunle, A., Lyew, D., Orsat, V. and Raghavan, V., 2018. Helping agribusinesses—Small
millets value chain—To grow in India. Agriculture, 8(3), p.44.
Chang, D.I., Kim, J.H. and Park, M.J., 2017. A Study on Organizational Design and Operational
Planning of Big Data Teams. International Journal of Applied Engineering Research, 12(20),
pp.9835-9845.
Contreras, J.L., 2016. Response to Government of India Department of Industrial Policy and
Promotion (DIPP) Discussion Paper on Standard Essential Patents and Their Availability on
FRAND Terms. Available at SSRN 2768496.
Hindu, T. (2019). ’India first’ to be a major focus: Samsung. [online] @businessline. Available
at: https://www.thehindubusinessline.com/info-tech/mobiles-tablets/india-first-to-be-a-major-
focus-samsung/article28249472.ece [Accessed 13 Aug. 2019].
Mahmoud, M.S., Eltoweissy, M., Curran, K. and Elmedany, W., 2019. Introduction to Special
Issue on Smart Systems Facts, Challenges and Technologies. International Journal of
Computing and Digital Systems, 8(2).
Mukherjee.W., 2019. Samsung to make more in India, invest Rs 2,500 cr
. [online] Available at: https://economictimes.indiatimes.com/tech/hardware/samsung-to-make-
more-in-india-invest-rs-2500-cr/articleshow/69151972.cms?from=mdr [Accessed 13 Aug. 2019]
Samsung.com., 2019. Samsung India. [online] Available at:
https://www.samsung.com/in/aboutsamsung/home/ [Accessed 13 Aug. 2019]
Tidd, J. and Bessant, J.R., 2018. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
References
Adekunle, A., Lyew, D., Orsat, V. and Raghavan, V., 2018. Helping agribusinesses—Small
millets value chain—To grow in India. Agriculture, 8(3), p.44.
Chang, D.I., Kim, J.H. and Park, M.J., 2017. A Study on Organizational Design and Operational
Planning of Big Data Teams. International Journal of Applied Engineering Research, 12(20),
pp.9835-9845.
Contreras, J.L., 2016. Response to Government of India Department of Industrial Policy and
Promotion (DIPP) Discussion Paper on Standard Essential Patents and Their Availability on
FRAND Terms. Available at SSRN 2768496.
Hindu, T. (2019). ’India first’ to be a major focus: Samsung. [online] @businessline. Available
at: https://www.thehindubusinessline.com/info-tech/mobiles-tablets/india-first-to-be-a-major-
focus-samsung/article28249472.ece [Accessed 13 Aug. 2019].
Mahmoud, M.S., Eltoweissy, M., Curran, K. and Elmedany, W., 2019. Introduction to Special
Issue on Smart Systems Facts, Challenges and Technologies. International Journal of
Computing and Digital Systems, 8(2).
Mukherjee.W., 2019. Samsung to make more in India, invest Rs 2,500 cr
. [online] Available at: https://economictimes.indiatimes.com/tech/hardware/samsung-to-make-
more-in-india-invest-rs-2500-cr/articleshow/69151972.cms?from=mdr [Accessed 13 Aug. 2019]
Samsung.com., 2019. Samsung India. [online] Available at:
https://www.samsung.com/in/aboutsamsung/home/ [Accessed 13 Aug. 2019]
Tidd, J. and Bessant, J.R., 2018. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
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