This report examines the concepts of innovation and commercialization, using Samsung as a case study. It differentiates between innovation and invention, emphasizing the importance of innovation for business growth. The report explores how organizational vision, leadership, teamwork, and culture influence commercialization and innovation within Samsung. It details the 4Ps of innovation (Paradigm, Product, Process, and Position) and the application of the innovation funnel. The study also covers frugal innovation, the commercial funnel, and the use of New Product Development (NPD) for innovation and commercialization. Furthermore, the report analyses the building of an innovation business case for Samsung and the tools used to develop, protect, and retain knowledge and intellectual property. The report highlights the significance of innovation in Samsung's business strategy and provides insights into their approach to product development and market positioning.
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