Samsung's International Business: Involvement, Challenges & Future

This report provides an overview of Samsung's international business involvement, analyzing its opportunities, threats, strengths, and weaknesses in the global market. It examines Samsung's global procurement strategy and its impact on product development and cost reduction. The report identifies key threats such as competition and legal restrictions, as well as opportunities for strategic partnerships and product diversification. It also assesses Samsung's strengths, including its global presence and manufacturing expertise, and weaknesses, such as dependence on the Android operating system. The report concludes with recommendations for Samsung to leverage strategic partnerships to strengthen its competitive position. Access more solved assignments and study resources on Desklib.

Running head: MANAGEMENT
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Executive Summary:
The aim of the report is to provide an overview of international business engagement of
Samsung. The report provides an insight into opportunities, threats, strengths and weakness for
meeting challenges. The report also puts forward recommendations for future business
involvement.

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Table of Contents
Introduction:....................................................................................................................................3
Level of International Business Involvement:.................................................................................3
Threats and Opportunities in the Foreign Market............................................................................3
Strength and Weakness in Meeting Challenges...............................................................................4
Recommendation for the Future Involvement of Samsung:............................................................4
Conclusion:......................................................................................................................................4
References:......................................................................................................................................5

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Introduction:
The report aims at providing an insight into the international business involvement of
Samsung. The report provides an insight into the threat and opportunities of the company in
foreign market along with the strengths and weakness in meeting the challenges. The report also
provides recommendations for the future involvement of the business in the international trade.
Level of International Business Involvement:
Samsung has been involved in the international business that allowed it venturing into
newer markets for increasing its profits. Samsung used the global procurement strategy for
enhancing the product development, corporate culture and making contribution to global society.
The global procurement strategy enabled the company in reducing production cost thereby
enhancing productivity (Verbeke 2013). The international trade also enabled Samsung in
generating foreign direct investment.
Threats and Opportunities in the Foreign Market
The threats include:
 Competition within the consumer electronics industry
 Imitation of products related to consumer electronics
 Legal lawsuits and restrictions.
The opportunities include:
 Strategic partnership with the online service firms
 Strategic partnership with the software developers

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 Growth of business via product development
 Growth of business through means of diversification.
Strength and Weakness in Meeting Challenges
Strengths include:
 Stronger global presence
 Manufacturing expertise in electronics and semiconductors
 Have synergistic support amongst the divisions and the subsidiaries
Weaknesses include:
 Dependence on the Android operating system
 Lack of competitive platform for the hardware, software and the services.
Recommendation for the Future Involvement of Samsung:
It is recommended that Samsung should take advantage of the identified opportunities like the
strategic partnerships for strengthening its competitive position within the international market
for consumer electronics.
Conclusion:
On a concluding note, it can be said that Samsung in spite of facing immense threats and
challenges the core competencies of the company allows it in undertaking a bigger market share
and growth in the business operations.

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References:
Verbeke, A., 2013. International business strategy. Cambridge University Press.
samsung.com 2019. [online] Available at: https://news.samsung.com/global/ [ accessed 6 June,
2019]