Information and Knowledge Management at Samsung: A Case Study

This project presents a comprehensive case study on Samsung, examining its information and knowledge management practices. The analysis explores Samsung's history, including its expansion and growth strategies, and delves into key concepts such as the SECI model and process innovation. The project also addresses organizational communication, communication challenges, and the application of various models. Activity 1 focuses on the case of Samsung, analyzing its information and knowledge management practices using models and frameworks. Activity 2 reflects on communication challenges within an organization (ADDAX), applying relevant theories and models. The project provides recommendations for improvement based on the analysis, offering valuable insights into effective knowledge management and communication strategies within a global context.

Running head: INFORMATION AND KNOWLEDGE MANAGEMENT AND
COMMUNICATION
INFORMATION AND KNOWLEDGE MANAGEMENT
AND COMMUNICATION
Name of the Student
Name of the University
Author Note:

1INFORMATION AND KNOWLEDGE MANAGEMENT AND COMMUNICATION
Table of Contents
Activity 1.............................................................................................................................3
Introduction......................................................................................................................3
Discussion........................................................................................................................3
SECI model......................................................................................................................5
Conclusion.......................................................................................................................9
Recommendation.............................................................................................................9
References......................................................................................................................11
Activity 2...........................................................................................................................13
1.Introduction.................................................................................................................13
2. Background of Company...........................................................................................13
3. Organizational communication..................................................................................14
4. Communication in ADDAX: Organizational Structure............................................15
5. Communication Directive and Challenges................................................................16
5.1 SHANON and WEAVER Model........................................................................16
5.2 ARROW Communication Downward Communication Model...........................18
6. Mode of Communication...........................................................................................18
7. SWOT Analysis of Communication Skill in ADDAX..............................................19
8. Key communication challenges in ADDAX and its impact......................................19
9. Cross culture Internal communication in ADDAX (LEWIS and QUIRKS Model). 20
10. Recommendation: Communication Strategy for ADDAX......................................20
11. Conclusion...............................................................................................................21
12. References................................................................................................................22
Activity 3...........................................................................................................................25

2INFORMATION AND KNOWLEDGE MANAGEMENT AND COMMUNICATION
Activity 1
Introduction
Samsung is also known by name three stars in Korea, it was founded in the year 1938 by
Byung-Chull Lee (Rani et al., 2016). The organization divides its history in seven eras of
accomplishment. The main goal of the organization was to export a large number of products
which ranges from dried fish to vegetable to various zone of Asia. In the last few years, the
organization has expanded for the production of both flour and confectionary and also found its
manufacturing and operation of sales (Choong et al., 2014). During the period of 1970s, the
organization developed a number of growth strategies for the upcoming future. The organization
made huge amount of investment in both manufacturing process and raw materials. Samsung has
made certain number of advantages for this particular strategy which is required for increasing
the share.
In the coming pages of the report, an evaluation has been done with respect to
information for this case study that is Samsung. All the given information is mainly related to
various kind of knowledge management practices. Various model of knowledge management
frameworks has been applied to the given organization. The last section of the report mainly
deals with list of recommendation for Samsung.
Discussion
Samsung Electronics Corporation Ltd is considered to be a multinational organization
with its headquarters in Suwon (Bakator & Petrović, 2016). It is considered to be a flagship
organization of Samsung group. It is considered to be as one of the world largest information
technology organization in terms of revenue of 2011. It manufactures a range of products which
is inclusive of system, television and lastly computers. The ultimate aim of knowledge

3INFORMATION AND KNOWLEDGE MANAGEMENT AND COMMUNICATION
management is all about building knowledge management system but it all about improving
competitiveness in the organization (Julia & Rodrigues, 2016). It is mainly done by
capitalization of potential values of the given knowledge. There are large number studies which
are based in developing KMS instead of developing competitiveness. Process innovation based
KM strategy aims in providing proper chain of innovation.
Since the year 1990s, there are large number of Korea based organization which has
focused on different kind of management innovation practices. It is considered to be as one of
the main reason behind the failure of various innovation trails (Zhao et al., 2016). It is mainly
considered to be as one of proper search which is needed for establishing connection between
KM and practices of management innovative. There many criticize in the present trend of KM
research as a result of theme of knowledge management and PI which are not linked in a proper
way. BPR stands for business process re-engineering focus on providing good kind of human
resources for the knowledge management (Jung, 2014). BPR can be considered to be a well-
known methodology which can be used for improving the overall process efficiency. The study
mainly highlights the PI value from the viewpoint of KM. KM strategy is considered to be a part
of process knowledge which is mainly produced by the help of PI and its implementation
method. KM strategy is considered to be a socio-culture feature of this process knowledge.
Process knowledge is considered as a type of knowledge and information which is mainly
produced like an outcome of various innovative process (Manorek, Pangemanan & Rumokoy,
2016). The given values of process knowledge easily help in reducing the lead time, improving
the efficiency of management. Apart from this, it also helps in reducing lead time, reduction of
information, improving management efficiency. It is mainly done for looking into cost which is
needed for improving the competitiveness of the organization. Samsung is a well-known

4INFORMATION AND KNOWLEDGE MANAGEMENT AND COMMUNICATION
organization which has developed Process Innovation that is needed for building core
competency along with competitiveness.
As a global organization, Samsung is mainly looking for PI (Performance Improvement)
which is needed for creating core competency and competitiveness (Choi & Lee, 2016). In the
beginning days, the organization has been introducing and adopting new kind of solution by
making use of SAP (ERP package). It is considered to be innovative rather than own established
process and system.
People: People are ultimately considered to be holder of knowledge. The main goal is all
about encouraging them which is not only about proper kind of search for it. It is mainly
inclusive of large number of methods of improving it (Zhang et al., 2015). It is also used for
understanding the benefits of the sharing in the given organization like Samsung.
Technology: There is no kind of talk of shared knowledge which is mainly about having
proper kind of thinking with respect to use of given technology.
Processes: Various process should not be incorporated for some of the given tasks which
are broadly inclusive of certain number of procedure. It often does get enough amount of
importance.
SECI model
It is considered to be as a knowledge management method which is needed for creating
certain processes. It is needed for having an understanding the dynamic nature of knowledge-
based creation (Djatmiko & Pradana, 2016). It is mainly required for having a proper kind of
understanding which is needed for effectively managing a process. The SECI model comes up
with three basic model that are SECI, Ba and lastly knowledge assets. There three elements

5INFORMATION AND KNOWLEDGE MANAGEMENT AND COMMUNICATION
which tend to interact with each other in dynamic way. Knowledge is considered to be as one of
the biggest assets of the organization which are mobilized. It is mainly shared in both ‘Ba’ and
tacit knowledge which are held by individual. It is mainly converted and amplified by the help of
spiral knowledge by SECI (Manorek, 2016). This particular model emphasizes on the fact that
knowledge is mainly created by a spiral method of explicit between the explicit and given tactic
knowledge.
Fig 1: SECI Model
(Source: Djatmiko & Pradana, 2016))
As per the SECI model, there is mainly kind of model which are based on knowledge
creation method.

6INFORMATION AND KNOWLEDGE MANAGEMENT AND COMMUNICATION
Socialization: This particular method focuses on two things that are TACIT and its
knowledge linking in Samsung (Manorek, Pangemanan & Rumokoy, 2016). Tacit knowledge
can easily go beyond the given boundary and for this, some new knowledge is created by making
of method of interaction (Kim et al., 2016). It can be used for carrying out large number of
processes like analyzing, spending time which is there in the same given environment of
Samsung.
Externalization: A large number of concept is properly developed which has been
developed for tacit knowledge of Samsung (Zhao et al., 2016). The whole method focusses on
tacit of explicit linking of knowledge and the fact should be taken into account that knowledge
can be easily crystalized at the given point.
Combination: It is the combination of various elements of the given explicit knowledge
which is needed for building a prototype.
Internalization: In this stage, the explicit can be easily created by making use of
knowledge which is mainly shared across the given organization that is Samsung. At the instance
of knowledge sharing, the organization that is Samsung can easily innovate and learn from it.
BA is a well-known concept which can be easily utilized and created by the method of
interaction (Jung, 2014). Knowledge asset can be stated as some of the specific resources which
are indispensable in nature. It is mainly used in various phases like inputs and various kind of
moderating factors which is needed for knowledge creating process or method.
An organization model of Samsung is mainly used for describing 5 evolution stages in
which there is certain number of process that is required for proper management. There is mainly

7INFORMATION AND KNOWLEDGE MANAGEMENT AND COMMUNICATION
five model which are developed for software development in CMM. It is all about predictability,
effectiveness and lastly proper control over it.
Fig 2: Knowledge pyramid
(Source: Choi & Lee, 2016)
Level 1 – Initial / Ad-hoc (Chaotic): Process in stage are considered to be repeatable
which comes up with undocumented stage and lastly dynamic nature (Zhang et al., 2015). It can
easily correspond to the given information of Samsung in the given tacit form.
Level 2- Repeatable: Various process in this particular state is considered to be
repeatable with consistent result (Djatmiko & Pradana, 2016). There is large number of process
for understanding the level of discipline which can easily stick to.

8INFORMATION AND KNOWLEDGE MANAGEMENT AND COMMUNICATION
Level 3 – Defined: All the given process in this particular level are properly defined,
documented with each other (Kim et al., 2016). At this given process there is consistency of
performance which is mainly established in the given network of Samsung.
Level 4 – Managed: Various process in this given level are properly managed by
collection of data in the given quantity along with its quantity (Manorek, 2016). More
specifically, management can easily identify certain number of ways. Process capability is
mainly established by this particular method and at the given level.
Level 5 – Optimizing: It is considered to be a continuous method of improvement which
is mainly made by quantitative feedback along with piloting of new technologies and ideas.
Conclusion
From the above pages of the report, it can be easily stated that this report is all about
Korean organization that is Samsung. It can easily provide certain number of advantages which
are inimitable in nature from another kind of core organization. There is PI-based KM which can
easily become organization specific competency. It is mainly due to process knowledge which
comes up with proprietary knowledge of this organization. In the above pages of the report, three
important component of knowledge management that are process, people and lastly technology.
The last section of the report mainly deals with SECI model and knowledge pyramid for
analysis.
Recommendation
Korean organization that is Samsung is considered to be a global leader in both electronic
and organization. The organization is retaining its presence all over the world like a product or
service. In the mobile industry, it aims to grab the whole industry with smart phones and in this

9INFORMATION AND KNOWLEDGE MANAGEMENT AND COMMUNICATION
sector is it very much close to Apple. The supply management system of this organization is
considered to be one of the major factor for its competitive advantage. There is list of
recommendation for Samsung like:
 Gaining Competitive advantage through the help of vendor Specification.
 Opting for Tax Sanctuary like a Global Location.
 Making innovation for Tablet.
 Development of strategic communication.
 Loyalty by the help of Emotional Bonding.
 Improving Exclusiveness.

10INFORMATION AND KNOWLEDGE MANAGEMENT AND COMMUNICATION
References
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