Samsung in Global Context: Management Presentation - Suffolk SBS

This presentation analyzes Samsung's management and business strategies in an international context. It covers key aspects such as global business planning, decision-making processes, work allocation, motivation techniques (specifically McClelland's theory), and coordination mechanisms within the organization. The presentation also addresses quality control measures implemented by Samsung, highlighting their use of internal, second-party, and third-party audits. Furthermore, it examines how the company's organizational structure contributes to its success in the international market, focusing on strategic, organizational, and operational control methods employed by Samsung to manage its global operations from its headquarters in Seoul. This analysis provides insights into how Samsung navigates the complexities of international business to achieve its goals.

Management and Managing in
an International Context

Content
 Introduction
 Company Overview
 Business Planning at the global level
 Decision-making
 Work allocation
 Motivation
 Co-ordination
 Quality Control
 How structure helps to deliver success in the organisation.
 How Samsung exercises managerial control in an international context.
 Conclusion
 References

INTRODUCTION
 Management and managing in an international context creates an opportunity for the business to
operate its functions at the international level. Around the world, there are many companies that
manages their business at international level to build an image in the world market. Through
managing the business at the global level, it helps the firm to gain a wider understanding of
different cultures and markets.

Company overview
Samsung is the world's largest producer of electronic devices like televisions, air
conditioners, washing machines, digital cameras, etc. The company's headquarters is
in South Korea and employs a numbers of workers in their organisation. The firm
also manufactures LCD and LED panels, smartphones, tablets and other related
devices. The company is founded by Lee Byung-chul in 1938 and its main purpose is
to inspire the world and shapes the future with creative ideas and technologies that
brings new customers or new experiences to the firm.

Business Planning at the global level
 Planning is the basic key element for every business. By conducting planning at
the international level may help the firm to set their goals, allocate resources
effectively and decide which country offers the most potential for their products
and what strategies has to be adopted to give a competitive advantage in the
market. Samsung can plan their business at the global level by analysing or
evaluating the demands of products or services and choose the right destination
for their products or services which offers growth opportunities and helps to
understand their competitors in the market.

Decision-making
 After analysing the planning of business at the international level, the firm has to
take appropriate decisions which attracts more opportunities and helps the firm to
expand their business. The decision should be clear about the price, promotion,
product and distribution for the international buyers. The decision should be taken
after analysing internal and external factors. Samsung has to make effective
decision which meets the challenges faced in the domestic markets. The company
has to take decision on the context of the marketing strategies of 4P's(product,
price, place and promotion).

Work allocation
 Now the work has been allocated to different peoples as according to their ability
or capability at the international level. The role of leader or manager of Samsung is
to monitor and adjust the work allocation and working hours to the employees.
While allocating work to the workers, the supervisors has to consider the strategic
and operational requirements of the work area. The managers must also sure that
the work being completed by each individual and the employees must follow the
rules, policies and procedures of working hours. The work allocation should be
done properly by the leaders which does not cause misunderstandings (Sun, Wang
and Lin, 2020).

Motivation
 Samsung follows McClelland's motivation theory to motivate their employees.
This theory allows the company to identify their employees motivating drivers.
According to this theory everyone has three motivating drivers – Affiliation,
Achievement and Power. Samsung provides a suitable working environment for
employees to work with one another which helps them to use affiliation as a
motivation. Samsung has many achievements in past years. It is one of the best
technology company. The company growth in past years is a proof of the
achievements of their employees.

Co-ordination
 Coordination is a management function which links all the departments and
groups in the organisation. Coordination brings unity of action between
employees. The company have different product type divisions like consumer
electronic division and device solution division. To coordinate with different
divisions Samsung organises virtual meetings so that different division can come
together. Also they have a centralised corporate hierarchy system.

Quality Control
 Samsung uses various preventive measure to control their quality standards. They
follow a quality management system based in international standards. They do
three types of quality audits. First their internal audit which is done by the
company themselves, second party audit which is customer audit and third party
audit which is an international standard audit. The company also follows a quality
documentation system.

How structure helps to deliver success in
the organisation.
 To deliver success to the organisation in an international market, Samsung has to
determine some factors that will help them to achieve their goals. There are
various factors that need to be considered by Samsung-
 Vision
 Communication and clarification
 Implementation
 Empowerment

How Samsung exercises managerial
control in an international context.
 Samsung control their international business with a centralised system they
control their international business form there headquarters in Seoul. They use
geographical grouping or divisions as a feature of their organisational structure.
This helps them to make strategies according to specific market.
 Strategic Control
 Organisational Control
 Operational Control