Marketing Essentials Report: Samsung Marketing Analysis

This report delves into the core concepts of marketing, starting with an introduction that emphasizes its significance for companies in promoting products effectively and understanding market dynamics. Task 1 explores the key roles and responsibilities of the marketing function, detailing how the marketing division contributes to organizational growth and efficiency, including strategic planning, market research, and sales support. It also examines how marketing functions relate to the wider organizational context, emphasizing the importance of marketing in building customer relationships and driving business success. Task 2 analyzes the 7Ps of the marketing mix, providing a comprehensive understanding of product, price, promotion, place, people, physical evidence, and process. Task 3 applies these concepts to a marketing strategy for Samsung, and Task 4 presents the author's own contributions and learning from the assignment. The report incorporates SWOT and PESTEL analyses to evaluate Samsung's position within the market. References are provided for further study.

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Marketing Essentials
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Lecture’s Note

Marketing Essentials
Table of Contents
Introduction.................................................................................................................................................3
Task 1..........................................................................................................................................................4
Key roles and responsibilities of the marketing function.........................................................................4
Roles and responsibilities of marketing relate to the wider organizational context................................6
SWOT analysis:........................................................................................................................................8
PESTEL analysis......................................................................................................................................10
Task 2........................................................................................................................................................12
7Ps of marketing mix.................................................................................................................................12
Product..................................................................................................................................................12
Price.......................................................................................................................................................13
Promotion..............................................................................................................................................14
Place......................................................................................................................................................15
People....................................................................................................................................................16
Physical evidence...................................................................................................................................17
Summary...............................................................................................................................................18
Task 3........................................................................................................................................................19
Marketing strategy for Samsung................................................................................................................19
Task 4........................................................................................................................................................21
Own contribution and learning..................................................................................................................21
References.................................................................................................................................................23
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Marketing Essentials
Introduction
Marketing is very essential from a company’s point of view. It has been seen that a proper
marketing can make a product effective as far as the market is concerned. In this scenario it is
very essential to promote the products in the most effective way so that the customers of the
market come to know about the products and their specification. There are various stages of the
market through which the specifications of the product can be matched with criteria of the
customers. Proper customers, proper place for the business, the strengths and weaknesses of the
company, proper promotional plans of the products can be gained through much market research.
These research and analysis play very crucial roles as far as the products are concerned.
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Marketing Essentials
Task 1
Key roles and responsibilities of the marketing function
The Samsung affiliation advancing division has general obligation with respect to creating pay,
extending bit of the general business and adding to association advancement and efficiency. In
their business, the displaying division may essentially be one individual, or it may fuse an
advancing boss or executive notwithstanding promoting heads responsible for limits, for
instance, publicizing, creations or events(Wirfs-Brock and McKean, 2009).
Framework
The senior individual from the advancing office expect obligation for setting exhibiting method
as per general association strategy and targets. The method may be to fabricate share in a specific
market division, for example, to enter another fragment, or to open another channel of dispersal,
for instance, the Internet, to accomplish a more broad geographical market. The advancing
branch of Samsung accomplishes simultaneousness on framework with the board or senior
organization gather before orchestrating endeavors in detail(BOONE, 2012).
Measurable studying
Measurable studying is a key commitment with respect to the exhibiting division. Investigate
helps the Samsung Company perceive publicize openings and get a prevalent appreciation of
customer needs(Wirfs-Brock and McKean, 2009). It is like manner helps them understand
contenders' qualities and weaknesses so they can make a move to guarantee business with
existing customers or win business from weaker contenders. The workplace can finish its own
specific research by inspecting industry reports, publicize data on destinations, or by achieving
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Marketing Essentials
customers and prospects to concentrate their prerequisites and manners. Then again, they can
brief a measurable reviewing firm to finish the investigation(BOONE, 2012).
Thing Development
The displaying office works with Internal or outside thing headway gatherings to develop new
things or improve existing ones. The division looks at offers of existing things and perceives
openings in the tying run where there may be open entryways for the Samsung Company.
Advancing delegates give headway bunches information on customer needs and slants to help
them recognize the components or changes to combine in new things. Later in the thing
progression handle, the promoting division sets costs and prepares courses of action to dispatch
the thing(Durie and Maxwell-Crawford, 2003).
Trades
Exhibiting workplaces organize campaigns and make trades material to raise things and
organizations to customers and prospects. Dependent upon their open spending arranges, they
may mastermind publicizing endeavors, make email exhibiting programs, make exceptional
substance for the Samsung Company site, create official articulations or thing dispersions, for
instance, thing presents, association flyers, thing data sheets or customer announcements. They
may form and plan the extraordinary material in case they have aptitudes inside the workplace or
they may name publicizing associations or design firms to convey the work.
Bargains Support
Joint effort between the arrangements and advancing divisions can improve bargains execution
and quicken Samsung affiliation business advancement. The advancing office can give bargains
bunches choice leads by running ads that fuse an answer segment, for instance, a coupon or
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Marketing Essentials
telephone number, or by encouraging visitors to the association site to enlist their purposes of
enthusiasm as a repercussion of a free handout or uncommon report. Exhibiting moreover
arranges presentations for the business gathering and supplies them with heaps of constrained
time material to accommodate customers and prospects.
Events
In Samsung Companies, publicizing divisions are accountable for organizing events, for
instance, shows, workshops, bargains gatherings or customer friendliness events. They organize
the collaborations of the event, booking show corners or meeting workplaces, for example, and
give event material, for instance, features, presentations or freebees. They furthermore raise
outside events to customers and prospects to ensure productive investment.
Roles and responsibilities of marketing relate to the wider organizational context
These days, the piece of publicizing in affiliations is excessively imperative, making it
impossible to be in any capacity ignored(Durie and Maxwell-Crawford, 2003). Limitless and
little affiliations are today looking for a comparable market and the most innovative and
proactive have created victors. Today's overall economy has comprehended the hugeness of little
affiliations and are logically giving them the truly fundamental support to keep up their
advancement. In this manner, an association's survival is dependent upon their keen advancing
attempts coupled by cash related operational among various limits inside their structure.
Contention has increased more than ever and as noteworthy advances are proficient in the usage
of development, the condition is not hinting at change. Web based systems administration streets
have been hindered by affiliations attempting to get the gathering of spectators with their thing
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Marketing Essentials
and organization offerings. The lion's share of them have unquestionably fulfilled much
accomplishment and customers are more taught than they were two or three years back(Durie
and Maxwell-Crawford, 2003).
Exhibiting accept a fundamental part in working up associations among customers and the
affiliations offering to the market. It gives us the conviction to need to endeavor another thing in
the market instead of conditions where the things enter the market without presentation. This
makes the advancing limit essential in every affiliation autonomous of whether the affiliation is
an advantage or non-advantage centered(Seutin, Potvin and Kraenzel, 2014). Advancing shapes
the photo of the affiliation, how people relate the affiliations things or organizations and in all
actuality give people the assurance about their things or organizations(Nieto, 2002).
When it go to the regale drove affiliations, promoting is accountable for the extension in pay and
by enlargement increase in the affiliations efficiency. Moreover, the limit similarly helps creating
of the customer/statistic base for the affiliation. This is especially so when the affiliation is
dealing with a more prominent measure of corporate customers, and where decisions incorporate
more than one social event.
The advancing limit is also depended with stamping of the affiliation, bolster in notoriety
activities, publicizing and customer participation through information collection. Everything
dispatch starts with exhibiting and an end with promoting where by the workplace develops the
necessities of the purchasers and in the rouse of introducing the entity, the workroomoptimisms
to perceive whether the consumer'swishes were met(Nieto, 2002).
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Marketing Essentials
Affiliations are fighting to be at the most noteworthy purpose of the customers mind and
meanwhile endeavoring to secure their bit of the pie. Exhibiting is at the point of convergence of
making customer commitment and customer upkeep. In this way, the limit finishes progressions,
campaigns now and again and this has been shown as a productive action in also attracting more
customers.
Without advancing, our brands won't be lit up and our affiliations would be latent. Affiliation's
flourishing is not quite recently controlled by the reasonable use of advantages for the distinctive
course of action of wander also by the relationship developed with the customers, which is a
segment of displaying(Seutin, Potvin and Kraenzel, 2014).
SWOT analysis:
When utilizing SWOT analysis, an association should be practical about its great and awful
focuses. Analysis should be kept particular by maintaining a strategic distance from hazy areas
and investigating in connection to genuine settings. SWOT analysis ought to be short and basic,
and ought to stay away from multifaceted nature and over-analysis, as a great part of the data is
subjective. In this manner, organizations ought to utilize it as a guide and not a medicine.
Strength
Samsung has presented a very impressive and advanced strategy which can be called the better
option compared with the current competitor of the Samsung. A research says that Samsung is
positioned in the fifth place in the IT management software market. There are some other
advantages in which it can be seen that Samsung has the strength to be in the top of the market.
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Marketing Essentials
 Samsung is a very experienced IT management software management group that can be
termed as stability and viability.
 It not only offers the help in the field of job, students are also benefitted by this in the
school college or university level.
 The employees here are not the part of the union so there is very little scope for work
stoppage and the relation between employees are very good.
Weakness
 The advertising portion of Samsung is not so good. The strategy of Samsung is
limited to the Innovation and thinking.
 Some international operations are in less control rather than domestic as Samsung is
in partnership with Reliance instead of direct participation.
 There was a problem in 1997 within the organization and with its application
business. It was found that the different products are being used in the different
department of the company. Later on, this problem was solved but the impression of
the company that time became a bit bad.
Opportunities
Samsung has always been providing career opportunities for the deserving candidates.
The gate of the company has been opened always for those who are willing to get a job
with proper qualification. Moreover the recruitment process of Samsung goes on every
now and then which makes this organization more popular in the field of career building.
Threats
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Marketing Essentials
There are many other companies in the mobile or electronic gadget market where
Samsung faces the biggest threats. It means that other mobile companies who always
want to offer new products with exciting features can be asssumed as the threats of
Samsung.
PESTEL analysis
Political: Political matters like political environment, rule, charges, rules on market,
exchanging concurrences and terrorizing of that specific country are the issues which touch
base in this review. It is not about Samsung but rather for any affiliation who wishes to
infiltrate into another state. In this way, before infiltrating into any new nation affiliations
ought to be aware of political circumstances in such realms(Reece, 2010). The saving
money emergency of 2007-2008 concerned the general creation advertises in UK and US a
great deal. Consequently it would be more advantageous a full review is set up for the
political conditions of that specific country.
Economical: The money related issues include the level of increment, premium charge,
benefits per capita, persevering points of view for market and excess rate. On the off
chance that the financial extension of a specific domain is dallying, then the pay and the
income of affiliation will endure.
Social: These parts incorporate customer endorsement; reach in the midst of the buyer,
and standpoint of nearby natives will's identity working with Samsung. On the off chance
that the approach of the staff towards the customer is not predominant, it will introduce
the wrong picture about the partnership and will trouble the organization picture.
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Marketing Essentials
Technical: Innovation in this present age is favorable position to individual race, as its
starting individuals have never looked back; these most recent apparatus are not simply
collecting the assets and make individuals cost proficient, yet it additionally gathers the
need of human resources.
Legal: Legitimate matters incorporate administration control, working hour, age,
minimum income and wellbeing and security law. These can be assorted in various
countries; Samsung must be very much found out about these before opening a showroom
in any realm(Kameyama, Fujita, and Kaji, 2015).
Environmental: Ecological issue could be related with rescuing, power, water and climate
change. Damages done by the earth can't be confined to any business, yet one ought to
sidestep opening showrooms which are even to such inborn risks.
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Marketing Essentials
Task 2
7Ps of marketing mix
In this report, different types of marketing strategies and techniques of Samsung will be analyzed
and discussed through 7ps marketing mix model. The marketing mix covers seven primary
fragments which measured as essential parts to escalate the present marketplace situation.
Besides that, seven classes of variables of the 7-Ps sellingcombination will be clarified in this
report based on Samsung. On the other hand, SAMSUNG is one of the established international
organization which provides consumer electronics products and services(Brown, 2009). On the
other hand, the practice of 7P's model can apprise the organizing and implementation of various
sorts of the promotionapproach of the administration. Alongside that, the SAMSUNG gives
quality products and service to their international customers(Seutin, Potvin and Kraenzel, 2014).
Thus, the impact of 7Ps of the marketing mix on SAMSUNG will be analyzed and discussed in
this report, and the factors of 7Ps model are discussed below:
Product
Furthermore, as indicated by the outlook of the running of the Samsung, it has been passed on a
quick and viable item as versatile which can attraction the thought of severalconsumer's brains.
As per points of view about products are dissected in many reviews, for example, intangible and
tangible. However, the indistinct products consolidate the non-clear possessions or standard sorts
of the arrangement. Additionally, they besides offer LCD displays, refrigerator, air conditions,
micro ovens, Micro SD cards, mobiles and remote speakers in a sensible esteem which a
customer can without a doubt purchase. Alongside that, the healthy products are considered as
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